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Acne Treatment

Acne Treatment shows low returns (0.1%), but soft demand (-30.9% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 69Growth 10Conversion 88Competition 37Returns 99Price range 22Avg price 21Brand share 44Review moat 25Quality gap 60
This niche Category average · 2,481 niches

Is Acne Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Acne Treatment is a £705K/yr Amazon United Kingdom market (918K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Aug–Sep–Oct. Verdict: Worth a look — 50/100.

Acne Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.9% over the last 90 days and 10.1% of searches end in a purchase.

£705K

revenue / yr

Units sold / yr100K
Search volume / yr-30.9%918K
Conversion rate10.1%
Avg price£7.58

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 140
Top-5 product click share63%
Open market21%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews4,622

Top Acne Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£71K£141K£212K£282K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

140

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Acnecide34%
  • Clearasil17%
  • FREEDERM15%
  • Witch7%
  • The Ordinary5%
  • LION5%
  • Open — no brand owns it (7 brands, 17%)

Acne Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume918KCVR10.1%Products20Brands13Top 5 Brands79%OOS Rate2.2%Rating4.4★Reviews4,622Avg BSR#60
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Top Acne Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acne treatment210K/yr
  • spot treatment149K/yr
  • spot cream106K/yr
  • acne99K/yr
  • acne cream69K/yr
  • spot48K/yr
  • freederm33K/yr
  • benzoyl peroxide acne cream49K/yr
  • cystic acne treatment13K/yr
  • blemish treatment16K/yr

What reviews say buyers love and hate about Acne Treatment

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall17%

Good quality, fast delivery, and works perfectly

Suitability Combination Skin14%

Definitely has my skin clearing up in most spots

Value For Money9%

Good Value For Money

Symptom Reduction7%

It's cleared my mild acne in a week

Cleansing5%

Clean skin

What buyers complain about

72% of reviews
Allergies21%

Allergic reaction

Skin Health10%

My skin don't like it

Functionality-Overall9%

Did literally nothing

Value For Money7%

Waste of money

Moist/Dry7%

dry - its awful

Acne Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Suitability Combination Skin
11%
3Product Condition
9%
4Size-Overall
7%
5Skin Health
6%

Common Acne Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acne Treatment 50/100 on Amazon United Kingdom — Worth a look. The niche generates £705K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -30.9% over the last 90 days.
Search demand for Acne Treatment on Amazon United Kingdom peaks in Feb–Aug–Sep–Oct, where the busiest month runs 2.5× the quietest.