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Acetone

Acetone shows low returns (0.2%), but prices mostly outside the sweet spot ($2.92–$8.26) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 83Growth 42Conversion 97Competition 30Returns 99Price range 0Avg price 17Brand share 47Review moat 23Quality gap 52
This niche Category average · 2,481 niches

Is Acetone profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Acetone is a £1.3M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.

Acetone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.9% over the last 90 days and 15.4% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr250K
Search volume / yr+13.9%1.4M
Conversion rate15.4%
Avg price£6.02

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 14
Top-5 product click share67%
Open market23%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews7,773

Top Acetone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£133K£267K£400K£533K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • MYLEE26%
  • NAIL HQ23%
  • Swindon Watersports10%
  • ICAN LONDON10%
  • JND7%
  • Palm Safe6%
  • Open — no brand owns it (6 brands, 17%)

Acetone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR15.4%Products17Brands12Top 5 Brands77%OOS Rate6.4%Rating4.4★Reviews7,773Avg BSR#30
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Top Acetone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acetone833K/yr
  • acetone gel polish remover206K/yr
  • pure acetone104K/yr
  • 100% acetone86K/yr
  • acetone for nails51K/yr
  • acetone nail polish remover33K/yr
  • acetone 1 litre20K/yr
  • nail polish remover acetone12K/yr
  • 100% pure acetone11K/yr
  • nail varnish remover acetone9K/yr

What reviews say buyers love and hate about Acetone

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Advertised Vs Actual Product23%

As advertised

Efficiency13%

It performs very well

Value For Money12%

Good value for money

Quality-Overall11%

I think the bottle is great

Ease Of Cleaning8%

Keeps things clean

What buyers complain about

67% of reviews
Functionality-Overall13%

Did not work

Leak-Proof9%

began leaking through the bottle

Size-Overall8%

Its a fairly small bottle

Quality-Overall7%

Poor quality

Ease Of Cleaning6%

needs a lot rubbing

Acetone return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Leak-Proof
20%
3Size-Overall
12%
4Advertised Vs Actual Product
8%
5Value For Money
7%

Common Acetone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acetone 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +13.9% over the last 90 days.
Search demand for Acetone on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.9× the quietest.