acetone
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.92–$8.26) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,773.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Price range
Bad£2.92–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, acetone is a £1.3M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
acetone market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 6.4%
- Avg brand age
- 48 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- MYLEE26%
- NAIL HQ23%
- Swindon Watersports10%
- ICAN LONDON10%
- JND7%
- Palm Safe6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top acetone search terms
- acetone833K/yr
- acetone gel polish remover206K/yr
- pure acetone104K/yr
- 100% acetone86K/yr
- acetone for nails51K/yr
- acetone nail polish remover33K/yr
- acetone 1 litre20K/yr
- nail polish remover acetone12K/yr
- 100% pure acetone11K/yr
- nail varnish remover acetone9K/yr
Top acetone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
NAIL HQ£2.924.4★5,166 rev
Mylee 100% Pure Acetone (600ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK
MYLEE£8.054.5★47,640 rev
Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK
MYLEE£6.694.5★47,640 rev
Acetone - Nail Varnish Remover- Solvent & Degreaser - 1Litre - 1000ml
Swindon Watersports£7.444.6★4,134 rev
JND 100% Pure Acetone 2 x 50ml (100ml Total) Soak-Off Gel Polish Acrylic Nails Nail Glue & Nail Polish Remover
JND£3.484.1★11,731 rev
Newest
by launch date
Nail Polish Remover: 180ml Acetone Gel Nail Polish Remover with Push-down Pump Enriched Removes for All Types of Nail Polish Gel Polish Nail Glue Acrylic Gels Nail Tip & Glue - Grape Scent
Glamonade£8.2634 rev
Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz
Glamonade£7.21332 rev
100pcs Foil Nail Wraps Gel Nail Polish Remover foil Wraps Gel Remover Wraps Nail Foils for gel Nails Nail Foil Wraps.
XMBYGEY£2.95256 rev
Palmsafe 500ML 100% Pure Acetone Super Strength Glue and Adhesive Remover Strips Paint Varnish Lacquer Degreases Tools and Equipment
Palm Safe£6.30826 rev
Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy
NAIL HQ£2.925,166 rev
Trending
90-day click momentumNail Polish Remover: 180ml Acetone Gel Nail Polish Remover with Push-down Pump Enriched Removes for All Types of Nail Polish Gel Polish Nail Glue Acrylic Gels Nail Tip & Glue - Grape Scent
Glamonade£8.264.1★
ESNTL 100% Pure Acetone Nail Polish Remover | 400ml | Super Strength Formula | Removes Gel Acrylics Tips and Glues | Trusted by UK Beauty Salons (400ml)
ESNTL£6.124.6★
Palmsafe 500ML 100% Pure Acetone Super Strength Glue and Adhesive Remover Strips Paint Varnish Lacquer Degreases Tools and Equipment
Palm Safe£6.304.5★
Hexeal Pure Acetone 1L 1L Bottle of 99.5% High Strength Acetone for Nail Polish & Nail Varnish Removal Professional Quality Gel Polish & Acrylic Soak Off & Removal
Hexeal£6.904.6★
100pcs Foil Nail Wraps Gel Nail Polish Remover foil Wraps Gel Remover Wraps Nail Foils for gel Nails Nail Foil Wraps.
XMBYGEY£2.954.2★
What buyers say about acetone
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“It performs very well”
“Good value for money”
“I think the bottle is great”
“Keeps things clean”
“Easy to use”
“nail glue just as well”
“The smell of the product is not too overpowering”
“Nice dispenser too”
“Good size”
What buyers complain about
“Did not work”
“began leaking through the bottle”
“Its a fairly small bottle”
“Poor quality”
“needs a lot rubbing”
“it isn't cheap”
“Doesn't do what it claims”
“smells completely different”
“Not powerful at all”
“Acrylics are a NO”
Top return reasons
Common questions
- Is acetone profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the acetone niche?
- 12 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in acetone?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Size-Overall. The return rate is 0.2%.
- When does demand for acetone peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the acetone niche?
- Listings span £2.92–£8.26; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 7,773 reviews — the moat a new listing must climb.