5 in 1 Hair Styler Airwrap

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

-37.5%

Conversion, latest week

1.2%

Market size, estimated

£148Ka year

Peak month

December9.3× the quietest month

Top search term

5 in 1 hair styler86K searches a year

Listings sell for £34.25 on average, from £7.46 to £165.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £34.25 that is £0 to £3K a year per listing.

Average price

£34.25inside the $15 to $100 sweet spot

Price range

£7.46–£165.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

4.1%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #119 within Styling Tools. It carries 1,421 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

44.2%

Average rank

#119in Styling Tools

Average rating

4.09 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,421per listing

Listings tracked

76

50 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

7Amazon's first-year sales bar

Average brand age

24 months