100ml Sun Cream

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +284.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

+284.4%

Conversion, latest week

6.4%

Market size, estimated

£92Ka year

Peak month

June11.5× the quietest month

Top search term

100ml sun cream63K searches a year

Listings sell for £5.33 on average, from £2.14 to £11.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.33 that is £3K to £4K a year per listing.

Average price

£5.33under the $15 to $100 sweet spot

Price range

£2.14–£11.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #101 within Sun Care & Tanning. It carries 1,270 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

97%

Out of stock, average day

3.3%

Average rank

#101in Sun Care & Tanning

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,270per listing

Listings tracked

31

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months