100ml Sun Cream
100ml Sun Cream shows demand growing +284.4% this quarter, but prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is 100ml Sun Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 100ml Sun Cream is a £92K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
100ml Sun Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +284.4% over the last 90 days and 6.4% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top 100ml Sun Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Malibu Sun SPF 30 Lotion High Protection Sun Cream Moisturising Body Lotion with Vitamin E and Aloe Vera Water Resistant 100ml
- Price
- £3.90
- Rating
- 4.3/5
- Reviews
- 1,305
- Age
- 8y ago
Malibu Sun SPF 50 Lotion Very High Protection Sun Cream Water Resistant Vitamin E and Aloe Vera Extract 100ml
- Price
- £4.04
- Rating
- 4.5/5
- Reviews
- 1,426
- Age
- 12y ago
NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 583
- Age
- 2y ago
Malibu Sun SPF 20 Lotion Medium Protection Sun Cream Water Resistant Vitamin Enriched 100ml
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 12y ago
Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 2,573
- Age
- 2y ago
Trending
90-day click momentum
Malibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml
- Price
- £3.73
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 1y ago
Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago
Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Sunscreen High Protect Water Resistant Non-Greasy No White Marks Hypoallergenic Fragrance-Free UVA UVB Protect with Ceramide 175ml
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 860
- Age
- 3y ago
Malibu Sun Travel Essentials with SPF 8 & 20 Sun Cream & After Sun
- Price
- £6.65
- Rating
- 4.5/5
- Reviews
- 2,573
- Age
- 2y ago
Newest
by launch dateMalibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml
- Price
- £3.73
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 1y ago
Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 1y ago
Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago
Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 2,573
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
160
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
2%
- Malibu67%
- Nivea Sun13%
- Garnier10%
- Calypso5%
- P203%
- Shengqialun1%
- Open — no brand owns it (2 brands, 2%)
100ml Sun Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×
Top 100ml Sun Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 100ml sun cream63K/yr
- travel size sunscreen33K/yr
- travel sun cream33K/yr
- sun cream 100ml19K/yr
- mini sun cream16K/yr
- travel sun cream 100ml13K/yr
- travel sunscreen11K/yr
- sun cream travel size9K/yr
- sunscreen 100ml9K/yr
- travel size sun cream9K/yr
What reviews say buyers love and hate about 100ml Sun Cream
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Good Value”
“Build quality of the bottle is fine”
“a very pleasing smell”
“Easy to use”
“Excellent protection”
What buyers complain about
54% of reviews“The spray is quite wide”
“Waste of Money”
“Havent used it yet tried it did feel sticky though girl said wasnt”
“Have Allergies”
“I would say its still greasy because it doesn't soak in”
100ml Sun Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 100ml Sun Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
