100ml sun cream
Worth a lookShows demand growing +284.4% this quarter, but prices mostly outside the sweet spot ($2.14–$11.26) keeps it on the watch list.
Growth
Incredible+284.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,269.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 269K searches
Avg price
Bad£5.33avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.14–£11.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 100ml sun cream is a £92K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
100ml sun cream market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £80K–£107K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 48%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
160
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
2%
- Malibu67%
- Nivea Sun13%
- Garnier10%
- Calypso5%
- P203%
- Shengqialun1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +284.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×
Top 100ml sun cream search terms
- 100ml sun cream63K/yr
- travel size sunscreen33K/yr
- travel sun cream33K/yr
- sun cream 100ml19K/yr
- mini sun cream16K/yr
- travel sun cream 100ml13K/yr
- travel sunscreen11K/yr
- sun cream travel size9K/yr
- sunscreen 100ml9K/yr
- travel size sun cream9K/yr
Top 100ml sun cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Sun SPF 30 Lotion High Protection Sun Cream Moisturising Body Lotion with Vitamin E and Aloe Vera Water Resistant 100ml
Malibu£3.904.3★1,305 rev
Malibu Sun SPF 50 Lotion Very High Protection Sun Cream Water Resistant Vitamin E and Aloe Vera Extract 100ml
Malibu£4.044.5★1,426 rev
NIVEA Sun Kids Protect & Care To Go SPF 50+ Lotion (50ml) Moisturising Kids Sun Cream Immediately Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Formula
Nivea Sun£3.134.8★583 rev
Malibu Sun SPF 20 Lotion Medium Protection Sun Cream Water Resistant Vitamin Enriched 100ml
Malibu£2.614.6★631 rev
Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml
Malibu£7.744.5★2,573 rev
Newest
by launch date
Malibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml
Malibu£3.735 rev
Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
Garnier£5.80549 rev
Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml
Garnier£5.53528 rev
Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml
Garnier£5.5092 rev
Malibu Sun Travel Essentials with SPF 30 & 50 and After-sun 3 x 100ml
Malibu£7.742,573 rev
Trending
90-day click momentumMalibu Sun SPF 50 Lotion Spray High Protection Sun Cream Spray Vitamin Enriched Moisturising Sunscreen Lotion for Body Water Resistant 100ml
Malibu£3.735.0★
Garnier Ambre Solaire Face SPF Invisible Protect Dry Mist SPF 30 Fast Absorbing High UVA & UVB Protection Water Resistant Invisible Finish Non-Sticky 150ml
Garnier£5.534.6★
Garnier Ambre Solaire Sun Cream SPF 30 Hydra 24 Hour Protect High Protection UVB & UVA Hydrating Sun Lotion Enriched with Vitamin E Water Resistant Non-Greasy Fast Absorbing 150ml
Garnier£5.504.7★
Garnier Ambre Solaire Sun Cream SPF 50+ Sensitive Advanced Sunscreen High Protect Water Resistant Non-Greasy No White Marks Hypoallergenic Fragrance-Free UVA UVB Protect with Ceramide 175ml
Garnier£5.054.5★
Malibu Sun Travel Essentials with SPF 8 & 20 Sun Cream & After Sun
Malibu£6.654.5★
What buyers say about 100ml sun cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Build quality of the bottle is fine”
“a very pleasing smell”
“Easy to use”
“Excellent protection”
“Applies really nicely”
“Great size”
“Just as described”
“Good for sensitive skin”
“feels comfortable even in warm weather”
What buyers complain about
“The spray is quite wide”
“Waste of Money”
“Havent used it yet tried it did feel sticky though girl said wasnt”
“Have Allergies”
“I would say its still greasy because it doesn't soak in”
“the aerosol stopped working was useless”
“It's my fault for not reading the description properly”
“I do not recommend this because you think you are protecting your skin”
“Firstly, one of the bottles had leaked inside the bag it arrived in”
“even when its not been sunny as UV is still around”
Top return reasons
Common questions
- Is 100ml sun cream profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +284.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 100ml sun cream niche?
- 8 brands and 160 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in 100ml sun cream?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.0%.
- When does demand for 100ml sun cream peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.
- What does it cost to enter the 100ml sun cream niche?
- Listings span £2.14–£11.26; the average listing price is £5.33 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.