Skip to content

Bin Freshener

Maybe

An estimated 0.1% of orders come back. But prices span $2.93–$15.60, mostly outside the sweet spot, so Bin Freshener is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Market size
£299K/yr330K searches / yr
90-day growth
+76.4%search demand this quarter
Competition
66%top-5 click share · 8 brands · 83 sellers

Flapen Score

Bin Freshener against its category

The dotted line is the Baby Products average. Past it, Bin Freshener is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bin Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bin Freshener 330K times last year and spent an estimated £299K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +76.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
+76.4%
Conversion, latest week
13.5%
Market size, estimated
£299Ka year
Peak month
July4.5× the quietest month
Top search term
bin buddy74K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £2.93 to £15.60. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.68 that is £13K to £17K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£2.93–£15.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Nappy Changing. It carries 2,390 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Nappy Changing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,390per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bin Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

83

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 170%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Bin Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Bin Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bin buddy74K/yr
  • bin freshener57K/yr
  • bin freshener and odour eliminator29K/yr
  • bin deodoriser24K/yr
  • bin buddy bin freshener27K/yr
  • bin air freshener16K/yr
  • bin cleaner12K/yr
  • bin odour eliminator13K/yr
  • stick on air freshener10K/yr
  • bin smell freshener10K/yr

Reviews and returns

What reviews say buyers love and hate about Bin Freshener

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.1%of orders come back
“No smell”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bin Freshener questions

Answered from the same tracked data.