Baby Travel Essentials

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

1.2%

Market size, estimated

£41Ka year

Peak month

April2.7× the quietest month

Top search term

baby holiday essentials51K searches a year

Listings sell for £13.16 on average, from £1.15 to £53.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.16 that is £1K to £3K a year per listing.

Average price

£13.16under the $15 to $100 sweet spot

Price range

£1.15–£53.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #13 within Nursing & Feeding. It carries 3,365 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

5.6%

Average rank

#13in Nursing & Feeding

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,365per listing

Listings tracked

43

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months