Baby Sun Shade
MaybeSearch demand grew +448.5% this quarter. But shoppers spend an estimated $14K a year here, so Baby Sun Shade is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 638 Baby Products niches · +11 vs the category median of 4758
- Market size
- £14K/yr30K searches / yr
- 90-day growth
- +448.5%search demand this quarter
- Competition
- 44%top-5 click share · 17 brands · 28 sellers
Flapen Score
Baby Sun Shade against its category
The dotted line is the Baby Products average. Past it, Baby Sun Shade is stronger. Inside it, weaker.
Market
The Baby Sun Shade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Sun Shade 30K times last year and spent an estimated £14K. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +448.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +448.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £14Ka year
- Top search term
- baby sun shade15K searches a year
02 · Price
A sale here is worth £20.06.
Listings sell for £20.06 on average, from £8.04 to £69.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.06 that is £0 to £2K a year per listing.
- Average price
- £20.06inside the $15 to $100 sweet spot
- Price range
- £8.04–£69.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #30 within Activity & Entertainment. It carries 1,407 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #30in Activity & Entertainment
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,407per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Baby Sun Shade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Babymoov Baby Tent with Anti UV Sun Protection UPF 50+ | Pop Up Play Tent and Sun Shade
- Price
- £27.60
- Rating
- 4.4/5
- Reviews
- 1,298
- Age
- 5y ago

Babymoov Babyni Pop Up Baby Beach Tent | Anti UV tent | Sun Shelter UPF 50+
- Price
- £28.15
- Rating
- 4.4/5
- Reviews
- 946
- Age
- 4y ago

JAN & JUL Baby Sun-Hat with Neck Flap for Newborn Girls (Dusty Rose Size XS: 0-3m)
- Price
- £13.78
- Rating
- 4.5/5
- Reviews
- 1,055
- Age
- 3y ago

Babymoov Aquani Pop Up Baby Beach Tent & Paddling Pool - Anti-UV Sun Protection UPF 50+ Marinière
- Price
- £40.29
- Rating
- 4.6/5
- Reviews
- 804
- Age
- 4y ago

Badabulle Baby Tent with UV Sun Protection UPF 50+ | baby sun shade tent | baby beach tent Sage
- Price
- £18.76
- Rating
- 4.4/5
- Reviews
- 1,037
- Age
- 3y ago
Trending
estimated 90-day click momentum
JAN & JUL Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Pink Daisy)
- Price
- £16.76
- Rating
- 4.8/5
- Reviews
- 3,530
- Age
- 1y ago

MASOCIO Baby Sun Hat Toddler Kids Boys Girls Summer Bucket Hats Child Children Babies 2 Pcs Sunhat 3 4 5 Neck Cover Protection Wide Brim Age 2-6 Years Blue Navy Blue
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 4mo ago

JAN & JUL Wide Brim Cotton Girls Sun-Hat for Toddler (L: 2-5 Years Purple Daisy)
- Price
- £16.67
- Rating
- 4.8/5
- Reviews
- 3,530
- Age
- 4y ago

JAN & JUL Baby Sun-Hat for Newborn Elastic Back Neck Ties (Juniper Green Size XS: 0-3m)
- Price
- £13.74
- Rating
- 4.5/5
- Reviews
- 1,055
- Age
- 3y ago

Pop Up Beach Tent UPF 50+ UV Protection Sun Shelter Canopy with Mosquito Net Portable Outdoor Shade Summer Essentials for Babies & Toddlers 2026 Upgrade (Blue)
- Price
- £27.54
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 5mo ago
Newest
by launch date
Pop Up Beach Tent UPF 50+ UV Protection Sun Shelter Canopy with Mosquito Net Portable Outdoor Shade Summer Essentials for Babies & Toddlers 2026 Upgrade (Green)
- Price
- £25.72
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4mo ago

MASOCIO Baby Sun Hat Toddler Kids Boys Girls Summer Bucket Hats Child Children Babies 2 Pcs Sunhat 3 4 5 Neck Cover Protection Wide Brim Age 2-6 Years Blue Navy Blue
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 4mo ago

Pop Up Beach Tent UPF 50+ UV Protection Sun Shelter Canopy with Mosquito Net Portable Outdoor Shade Summer Essentials for Babies & Toddlers 2026 Upgrade (Blue)
- Price
- £27.54
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 5mo ago

JAN & JUL Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Pink Daisy)
- Price
- £16.76
- Rating
- 4.8/5
- Reviews
- 3,530
- Age
- 1y ago

FURTALK Cotton Baby Toddler Sun Hat UPF 50+ UV Protection Kids Unisex Girls & Boys Summer Cap with Adjustable Chin Strap Neck Flap Grey 6-24 Months
- Price
- £12.23
- Rating
- 4.7/5
- Reviews
- 563
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
28
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
15%
- Babymoov40%
- JAN & JUL30%
- Badabulle5%
- WEMOH4%
- Aandyou3%
- iNszkoos3%
- Open — no brand owns it (11 brands, 15%)
Search terms
Top Baby Sun Shade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby sun shade15K/yr
- babymoov uv tent10K/yr
- baby sun protection3K/yr
- babymoov tent2K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Sun Shade
We read the reviews and the return reasons for every product selling here.
“Didn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Sun Shade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









