Baby Proofing

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

6.4%

Market size, estimated

£130Ka year

Peak month

July1.7× the quietest month

Top search term

baby proofing130K searches a year

Listings sell for £9.57 on average, from £3.34 to £27.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.57 that is £5K to £7K a year per listing.

Average price

£9.57under the $15 to $100 sweet spot

Price range

£3.34–£27.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #6 within Safety Equipment. It carries 6,243 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#6in Safety Equipment

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,243per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months