Baby Nest

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months

653K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

0.9%

Market size, estimated

£219Ka year

Peak month

January1.4× the quietest month

Top search term

baby nest177K searches a year

Listings sell for £35.64 on average, from £8.44 to £106.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £35.64 that is £4K to £9K a year per listing.

Average price

£35.64inside the $15 to $100 sweet spot

Price range

£8.44–£106.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£4K–£9K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #24 within Activity & Entertainment. It carries 693 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

11.3%

Average rank

#24in Activity & Entertainment

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

693per listing

Listings tracked

42

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months