Baby Food Pouches
FailShoppers spend an estimated $61K a year here, so Baby Food Pouches is a Fail.
- Flapen Score
- 49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 4749
- Market size
- £61K/yr147K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 52 sellers
Flapen Score
Baby Food Pouches against its category
The dotted line is the Baby Products average. Past it, Baby Food Pouches is stronger. Inside it, weaker.
Market
The Baby Food Pouches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Food Pouches 147K times last year and spent an estimated £61K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £61Ka year
- Top search term
- baby food pouches65K searches a year
02 · Price
A sale here is worth £5.28.
Listings sell for £5.28 on average, from £0.54 to £25.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.28 that is £528 to £1K a year per listing.
- Average price
- £5.28under the $15 to $100 sweet spot
- Price range
- £0.54–£25.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £528–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #15 within Nursing & Feeding. It carries 217 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #15in Nursing & Feeding
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 217per listing
- Listings tracked
- 64
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Food Pouches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
17 flat
Sellers
52
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
37%
Top 20: 65%
Open market
16%
- Brand 133%
- Brand 222%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 64%
- Open — no brand owns it (11 brands, 16%)
Search terms
Top Baby Food Pouches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby food pouches65K/yr
- baby pouches29K/yr
- dairy free baby food16K/yr
- baby food pouch10K/yr
- baby fruit pouches8K/yr
- baby pouch7K/yr
- baby puree7K/yr
- ellas kitchen dairy free5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Food Pouches
We read the reviews and the return reasons for every product selling here.
“Difficult to clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Food Pouches questions
Answered from the same tracked data.









