baby food pouches
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great217.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£0.54–£25.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£61K£61K/yr · 147K searches
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby food pouches is a £61K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby food pouches market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £66K–£79K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 42%
- Out of stock
- 1.4%
- Avg brand age
- 50 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 flat
Sellers
52
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
37%
Top 20: 65%
Open market
16%
- by Amazon33%
- Ella's Kitchen22%
- Kiddylicious10%
- momcozy8%
- Cow & Gate7%
- HEINZ4%
- Open — no brand owns it (11 brands, 16%)
Top baby food pouches search terms
- baby food pouches65K/yr
- baby pouches29K/yr
- dairy free baby food16K/yr
- baby food pouch10K/yr
- baby fruit pouches8K/yr
- baby pouch7K/yr
- baby puree7K/yr
- ellas kitchen dairy free5K/yr
Top baby food pouches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Organic Apple Banana & Oat Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.524.6★686 rev
by Amazon Organic Apple Pear Banana Apricot Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.424.7★830 rev
Momcozy Reusable Baby Food Pouches for Toddlers BPA Free Plastic Food Safe Freezer Safe Refillable for Applesauce Yogurt & Puree Squeeze Pouch 10 Packs 3.4-4oz
momcozy£10.984.4★227 rev
by Amazon Organic Apple Peach Banana Pear & Oat Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.334.7★549 rev
by Amazon Organic Apple Banana Blueberry Raspberry Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.154.8★307 rev
Newest
by launch date
Cow & Gate Baby Food - Apple Strawberry & Banana - Baby Toddler and Kids Snacks - Fruit Pot Multipack - 6+ Months - 4x100g (24 Pots)
Cow & Gate£10.3260 rev
Cow & Gate Baby Food Pouches - Forest Fruit - Baby Snacks for Weaning Toddlers and Kids - Fruit Pouch Multipack - 4+ Months - 100g (Pack of 6)
Cow & Gate£4.2626 rev
Heinz Baby Food Blueberry Coconut & Oat Immunity Support Pouch 6x85G
HEINZ£4.8837 rev
Kiddylicious Bedtime Blend Blueberry Banana & Oat Fruit Pouches - Suitable for 6+ Months - 6 Pack
Kiddylicious£6.2145 rev
Kiddylicious Mango Banana & Apple Fruit Pouches - Suitable for 6+ Months - 6 Pack
Kiddylicious£5.8514 rev
Trending
90-day click momentumby Amazon Organic Apple Banana Blueberry Raspberry Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.154.8★
by Amazon Organic Apple Peach Banana Pear & Oat Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.334.7★
Kiddylicious Mango Banana & Apple Fruit Pouches - Suitable for 6+ Months - 6 Pack
Kiddylicious£5.855.0★
by Amazon Organic Apple Pear Banana Apricot Pouch - 6 x 90g - Previously Mama Bear
by Amazon£3.424.7★
Heinz Baby Food Sweet Potato Chicken and Veggies Pouch 5x130g
HEINZ£7.414.8★
What buyers say about baby food pouches
What buyers praise and complain about, mined from review topics.What buyers love
“But good as a smoothie”
“Good deal”
“Easy to use”
“Good quality”
“Easy to clean out”
“Nice flavour snacks”
“Healthy and nutritious”
“Dairy allergy safe”
“Exactly as described”
“the clean ingredient list is highly reassuring”
What buyers complain about
“Difficult to clean”
“My twins did not like the taste”
“They are not the cheapest option”
“While the scent of strawberry”
“the recipient didnt like the flavour much”
“Not good quality”
“cant use”
“The texture is slightly grainy due to the oats”
“This was disappointing as I like to vary my childs diet”
“Items are faulty and cheap”
Top return reasons
Common questions
- Is baby food pouches profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 64 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the baby food pouches niche?
- 17 brands and 52 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in baby food pouches?
- Top complaints mined from reviews: Ease Of Cleaning, Taste-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the baby food pouches niche?
- Listings span £0.54–£25.41; the average listing price is £5.28 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.