Baby Ear Defenders

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.

Searches, last 12 months

552K

Growth, 90 days vs prior 90

+44.0%

Conversion, latest week

6.0%

Market size, estimated

£440Ka year

Peak month

November5.2× the quietest month

Top search term

baby ear defenders166K searches a year

Listings sell for £13.25 on average, from £6.39 to £23.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.25 that is £10K to £13K a year per listing.

Average price

£13.25under the $15 to $100 sweet spot

Price range

£6.39–£23.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£13K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #18 within Safety Equipment. It carries 9,693 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#18in Safety Equipment

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,693per listing

Listings tracked

25

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months