Baby Bottle Cleaner
FailThe top 5 brands take 93% of clicks, so Baby Bottle Cleaner is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £131K/yr80K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 44 sellers
Flapen Score
Baby Bottle Cleaner against its category
The dotted line is the Baby Products average. Past it, Baby Bottle Cleaner is stronger. Inside it, weaker.
Market
The Baby Bottle Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Bottle Cleaner 80K times last year and spent an estimated £131K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £131Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- baby bottle cleaner49K searches a year
02 · Price
A sale here is worth £19.81.
Listings sell for £19.81 on average, from £3.22 to £204.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £19.81 that is £5K to £10K a year per listing.
- Average price
- £19.81inside the $15 to $100 sweet spot
- Price range
- £3.22–£204.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Nursing & Feeding. It carries 3,216 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #19in Nursing & Feeding
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,216per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Baby Bottle Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Baby Washing up Liquid EWG Verified No Added Dyes or Fragrances Tough on Milk Residue and Grease Vegan Unscented 700 mL
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 5y ago

NUK Baby Bottle Cleanser | 500 ml | Ideal for Cleaning Baby Bottles Teats & Accessories | Fragrance Free Cleaner | pH Neutral | 100% Recyclable Bottle
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

ATTITUDE Baby Washing-Up Liquid and Bottle Cleaner EWG Verified No Added Dyes or Fragrances Tough on Milk Residue and Grease Vegan Sweet Lullaby 700 mL
- Price
- £5.38
- Rating
- 4.5/5
- Reviews
- 11,355
- Age
- 5y ago

NUK Baby Bottle Cleanser | 500 ml | Ideal for Cleaning Baby Bottles Teats & Accessories | Fragrance Free Cleaner | pH Neutral | 100% Recyclable Bottle | 3 Count
- Price
- £9.62
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 1y ago

Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,922
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago

Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 2,818
- Age
- 6y ago

ATTITUDE Baby Washing-Up Liquid and Bottle Cleaner EWG Verified No Added Dyes or Fragrances Tough on Milk Residue and Grease Vegan Sweet Lullaby 700 mL
- Price
- £5.38
- Rating
- 4.5/5
- Reviews
- 11,355
- Age
- 5y ago

NUK Baby Bottle Cleanser | 500 ml | Ideal for Cleaning Baby Bottles Teats & Accessories | Fragrance Free Cleaner | pH Neutral | 100% Recyclable Bottle
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Newest
by launch date
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago

Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago

NUK Baby Bottle Cleanser | 500 ml | Ideal for Cleaning Baby Bottles Teats & Accessories | Fragrance Free Cleaner | pH Neutral | 100% Recyclable Bottle
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 1y ago

NUK Baby Bottle Cleanser | 500 ml | Ideal for Cleaning Baby Bottles Teats & Accessories | Fragrance Free Cleaner | pH Neutral | 100% Recyclable Bottle | 3 Count
- Price
- £9.62
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 1y ago

Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green
- Price
- £12.00
- Rating
- 4.4/5
- Reviews
- 1,922
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
44
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
4%
- ATTITUDE45%
- NUK32%
- momcozy9%
- Milton4%
- Nuby3%
- ButterFox2%
- Open — no brand owns it (3 brands, 4%)
Demand
Baby Bottle Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Baby Bottle Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby bottle cleaner49K/yr
- baby bottle washing liquid13K/yr
- baby bottle cleaner liquid5K/yr
- baby bottle soap4K/yr
- baby bottle wash3K/yr
- baby dishwashing liquid3K/yr
- bottle wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bottle Cleaner
We read the reviews and the return reasons for every product selling here.
“Doesnt clean properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bottle Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









