Is baby bottle brush profitable to sell on Amazon United Kingdom?

The niche generates £296K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the baby bottle brush niche?

15 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in baby bottle brush?

Top complaints mined from reviews: Ease Of Cleaning, Durability, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for baby bottle brush peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baby bottle brush niche?

Listings span £3.12–£15.49; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 3,045 reviews — the moat a new listing must climb.

baby bottle brush

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($3.12–$15.49) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Good£296K

£296K/yr · 358K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,045.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.10

avg listing price — sweet spot $15–$100

Price range

Bad£3.12–£15.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baby bottle brush is a £296K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baby bottle brush market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £213K–£284K; units × avg price
Conversion rate: 11.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 3.2%
Avg brand age: 33 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

21%

Munchkin27%
Nuby15%
momcozy13%
Tommee Tippee11%
Vicloon7%
Dr. Brown's6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baby bottle brush search terms

baby bottle brush197K/yr -0.2%9.5% conv.
bottle brush baby48K/yr -4.6%10.3% conv.
baby bottle cleaning brush14K/yr -6.9%8.2% conv.
tommee tippee bottle brush17K/yr -13.6%12.0% conv.
baby bottle brushes for cleaning18K/yr -11.4%8.2% conv.
baby bottle cleaner brush13K/yr -30.1%8.0% conv.
dr brown bottle brush8K/yr -2.7%8.7% conv.
baby brush bottle5K/yr -10.4%9.5% conv.
baby bottle cleaning brush set7K/yr -5.4%4.5% conv.
baby bottle brush set6K/yr +13.4%3.3% conv.

All search terms

Top baby bottle brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuby Newborn Baby Bottle Cleaning Brush Dual Bottle and Teat Cleaning Brush with Silicone Bristles and Hygienic Draining Stand (White)

Nuby£5.694.6★2,868 rev

Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey

Munchkin£4.854.6★2,818 rev

Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green

momcozy£12.004.4★1,922 rev

Tommee Tippee Closer to Nature 2-in-1 Baby Bottle Brush (Assorted)

Tommee Tippee£5.324.7★4,788 rev

Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Green

Munchkin£5.574.6★2,818 rev

Newest

by launch date

Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Green)

Hranio£9.69230 rev

4mo ago

Munchkin 2 Pack Modern Sponge Baby Brushes for Baby Bottles | Grey

Munchkin£5.271,383 rev

4mo ago

Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)

Hranio£9.2024 rev

7mo ago

2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use

Vivo Technologies£3.1230 rev

8mo ago

WeSweet 6-in-1 Baby Bottle Brush Set Silicone Bottle Cleaning Brush with Nipple & Straw Cleaner Soap Dispenser Drying Rack Portable Newborn Feeding Accessories for Home & Travel

WeSweet£8.7577 rev

1y ago

What buyers say about baby bottle brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans the bottles brilliantly”

Quality-Overall21%

“fully satisfied”

Ease Of Use10%

“Easy to use”

Portability7%

“Very easy to carry”

Durability6%

“Very durable”

Value For Money6%

“Great price of kit”

Size-Overall5%

“great size”

Advertised Vs Actual Product5%

“Does the job”

Washability2%

“it works so well for any bottles that needs washing”

Brush Quality1%

“Good brush”

What buyers complain about

Ease Of Cleaning18%

“hard to clean the inner parts”

Durability13%

“Doesnt look like it will last very long at all”

Advertised Vs Actual Product9%

“Returned, not as described”

Ease Of Use8%

“bit of a pain to use”

Quality-Overall8%

“3/5 because of the flimsiness and low quality”

Size-Overall5%

“Not fit for proper use”

Hard Feel5%

“Far too hard”

Strength4%

“It feels incredibly flimsy”

Value For Money3%

“Not worth the money”

Adhesion/Stickiness3%

“does not stick”

Top return reasons

Size-Overall28%

Defective Material/Parts15%

Value For Money10%

Strength7%

Functionality-Overall5%

Advertised Vs Actual Product4%

Material Quality4%

Quality-Overall3%

Compatibility-Overall3%

Ease Of Cleaning3%

Common questions

Is baby bottle brush profitable to sell on Amazon United Kingdom?: The niche generates £296K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the baby bottle brush niche?: 15 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in baby bottle brush?: Top complaints mined from reviews: Ease Of Cleaning, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for baby bottle brush peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the baby bottle brush niche?: Listings span £3.12–£15.49; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 3,045 reviews — the moat a new listing must climb.