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Baby Bottle Brush

Maybe

An estimated 0.2% of orders come back. But prices span $3.12–$15.49, mostly outside the sweet spot, so Baby Bottle Brush is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£296K/yr358K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
56%top-5 click share · 15 brands · 79 sellers

Flapen Score

Baby Bottle Brush against its category

The dotted line is the Baby Products average. Past it, Baby Bottle Brush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bottle Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Bottle Brush 358K times last year and spent an estimated £296K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
11.7%
Market size, estimated
£296Ka year
Peak month
January1.3× the quietest month
Top search term
baby bottle brush197K searches a year

02 · Price

A sale here is worth £7.10.

Listings sell for £7.10 on average, from £3.12 to £15.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.10 that is £7K to £9K a year per listing.

Average price
£7.10under the $15 to $100 sweet spot
Price range
£3.12–£15.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #22 within Nursing & Feeding. It carries 3,045 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#22in Nursing & Feeding
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,045per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Baby Bottle Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

79

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

21%

  • Munchkin27%
  • Nuby15%
  • momcozy13%
  • Tommee Tippee11%
  • Vicloon7%
  • Dr. Brown's6%

Demand

Baby Bottle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Bottle Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby bottle brush197K/yr
  • bottle brush baby48K/yr
  • baby bottle cleaning brush14K/yr
  • tommee tippee bottle brush17K/yr
  • baby bottle brushes for cleaning18K/yr
  • baby bottle cleaner brush13K/yr
  • dr brown bottle brush8K/yr
  • baby brush bottle5K/yr
  • baby bottle cleaning brush set7K/yr
  • baby bottle brush set6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bottle Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“hard to clean the inner parts”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Bottle Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data