baby bottle brush
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($3.12–$15.49) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£296K£296K/yr · 358K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,045.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Price range
Bad£3.12–£15.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby bottle brush is a £296K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £213K–£284K
- units × avg price
- Launch success
- 20%
- 1 of 5 new (360d)
- Conversion rate
- 11.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.2%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
79
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
21%
- Munchkin27%
- Nuby15%
- momcozy13%
- Tommee Tippee11%
- Vicloon7%
- Dr. Brown's6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby Newborn Baby Bottle Cleaning Brush Dual Bottle and Teat Cleaning Brush with Silicone Bristles and Hygienic Draining Stand (White)
Nuby£5.694.6★2,868 rev
Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey
Munchkin£4.854.6★2,818 rev
Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green
momcozy£12.004.4★1,922 rev
Tommee Tippee Closer to Nature 2-in-1 Baby Bottle Brush (Assorted)
Tommee Tippee£5.324.7★4,788 rev
Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Green
Munchkin£5.574.6★2,818 rev
Newest
by launch date
Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Green)
Hranio£9.69230 rev
Munchkin 2 Pack Modern Sponge Baby Brushes for Baby Bottles | Grey
Munchkin£5.271,383 rev
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
Hranio£9.2024 rev
2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use
Vivo Technologies£3.1230 rev
MADMOM 2-in-1 Baby Bottle Brush & Teat Brush with Suction Cup Stand Soft Bristles Non-Scratch Cleaning BPA-Free Durable Cleaning for Baby Feeding Bottles & Nipples | Pink
MADMOM£5.9028 rev
Trending
90-day click momentumMunchkin 2 Pack Modern Sponge Baby Brushes for Baby Bottles | Grey
Munchkin£5.274.6★
Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Green)
Hranio£9.694.5★
4 in 1 Baby Bottle Brush Set with Suction Cup Nylon Bottle Cleaner Set including Teat Cleaner and Straw Brushes BPA Free Green
Anivona£6.944.7★
Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)
Hranio£9.204.7★
2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use
Vivo Technologies£3.124.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans the bottles brilliantly”
“fully satisfied”
“Easy to use”
“Very easy to carry”
“Very durable”
“Great price of kit”
“great size”
“Does the job”
“it works so well for any bottles that needs washing”
“Good brush”
What buyers complain about
“hard to clean the inner parts”
“Doesnt look like it will last very long at all”
“Returned, not as described”
“bit of a pain to use”
“3/5 because of the flimsiness and low quality”
“Not fit for proper use”
“Far too hard”
“It feels incredibly flimsy”
“Not worth the money”
“does not stick”
Top return reasons
Common questions
- Is baby bottle brush profitable to sell on Amazon United Kingdom?
- The niche generates £296K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the baby bottle brush niche?
- 15 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in baby bottle brush?
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for baby bottle brush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the baby bottle brush niche?
- Listings span £3.12–£15.49; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 3,045 reviews — the moat a new listing must climb.
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