Baby Blanket
Baby Blanket shows low returns (0.9%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Flapen Score
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Is Baby Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Blanket is a £234K/yr Amazon United Kingdom market (914K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Baby Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.4% over the last 90 days and 2.3% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 62 products
Top Baby Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CREVENT Small Fluffy Warm Baby Throw Blanket for Boy and girl Infant Toddler Crib Cot Stroller (75cmX100cm Grey Cloud)
- Price
- £6.93
- Rating
- 4.7/5
- Reviews
- 10,815
- Age
- 6y ago
Bloomsbury Mill - Cellular Blankets Baby - Soft 100% Organic Cotton Baby Blanket - Pack of 2 - Essentials For Newborn - Ideal for Cot Bed Travel Car Seat Pram Moses Basket - Cream 75x95cm
- Price
- £11.40
- Rating
- 4.7/5
- Reviews
- 8,960
- Age
- 8y ago
Clair de Lune Soft Cotton Cellular Baby Shawl Blanket 70 x 90 cm (White)
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 2,676
- Age
- 13y ago
Baby Blanket Newborn Gifts Soft Plush Blankets with Dotted Backing Oeko-tex100 Essentials for Unisex Toddlers Boys Girls 75x100cm (Lion)
- Price
- £10.47
- Rating
- 4.8/5
- Reviews
- 1,464
- Age
- 2y ago
Clair de Lune Soft Cotton Cellular Baby Shawl Blanket 70 x 90 cm (Pink)
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 13y ago
Trending
90-day click momentum
Love To Dream Swaddle UP Small 3.5-6 kg - Twigs Oatmeal Snug Fit Supports Healthy Sleep Routine 1.5 Tog For Mild Temps (18-22C) Machine Washable Cotton Fleece 2 Zips for Easy Nappy Change
- Price
- £32.22
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 10mo ago
TOGOU2S Baby Sleeping Bag 0 to 6 Months 0.5 Tog Sleeping Bag Baby 65cm Soft Cotton Breathable Toddler Sleeping Bag Baby Swaddle Wrap Newborn Bear Print
- Price
- £8.44
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 2y ago
Soft Touch Newborn Essentials 70 x 90cm Cotton Baby Cellular Blanket for Pram Car Seat and Cot Bedding
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago
Hadetoto Baby Blanket 100% Cotton Knit Baby Blankets Baby Gifts Baby Essentials for Newborn 100 x 80 cm (White)
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 2y ago
Silentnight Safe Nights Baby Blanket - Pack of 2 Soft 100% Cotton Cellular Baby Blanket for Newborn Ideal for Cot Crib Moses Basket and Pram - Baby Essentials - 2 Pack - Pink
- Price
- £10.34
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 7y ago
Newest
by launch date
HAGOT 100 * 75cm Newborn Cotton Baby Cellular Blanket Kids Baby Blanket suitable for Pram Car Seat and Cot Bedding
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 9mo ago
HAGOT 100 * 75cm Newborn Cotton Baby Cellular Blanket Kids Baby Blanket suitable for Pram Car Seat and Cot Bedding
- Price
- £8.35
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 9mo ago
Love To Dream Swaddle UP Small 3.5-6 kg - Twigs Oatmeal Snug Fit Supports Healthy Sleep Routine 1.5 Tog For Mild Temps (18-22C) Machine Washable Cotton Fleece 2 Zips for Easy Nappy Change
- Price
- £32.22
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 10mo ago
Soft Touch Newborn Essentials Baby Fleece Blanket Set 3x 75x75cm Micro Plush for Comfort in Car Seat Cot & Pram Unisex for Baby Boys & Girls
- Price
- £8.88
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 11mo ago
Soft Touch Baby Blanket for Newborn Supersoft Waffle Blankets for Newborn Baby Boys and Girl Blanket. Car Seat Pram Cots 0-2 Years. 75 x 100cm (2-Pack)
- Price
- £14.41
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
27 rising
Sellers
55
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
33%
Top 20: 68%
Open market
33%
- Clair de Lune18%
- CREVENT15%
- Soft Touch14%
- Bloomsbury Mill10%
- Soarwg Kids6%
- HAGOT4%
Baby Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Baby Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby blanket384K/yr
- baby blanket for newborn161K/yr
- baby blankets87K/yr
- baby girl blanket34K/yr
- baby blankets newborn soft46K/yr
- baby boy blanket27K/yr
- pink baby blanket25K/yr
- newborn blanket18K/yr
- pram blanket23K/yr
- cot blanket16K/yr
What reviews say buyers love and hate about Baby Blanket
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“It's very soft”
“Excellent quality”
“Fits well also”
“value for money”
“easy to wash”
What buyers complain about
60% of reviews“Not so soft”
“Poor quality”
“Too tiny, not useful”
“Material is cheap & it feels it”
“can get the same cheaper locally”
Baby Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
