Baby Blanket

Shoppers searched for this 914K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months

914K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.3%

Market size, estimated

£234Ka year

Peak month

December1.7× the quietest month

Top search term

baby blanket384K searches a year

Listings sell for £11.23 on average, from £3.99 to £32.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £11.23 that is £3K to £6K a year per listing.

Average price

£11.23under the $15 to $100 sweet spot

Price range

£3.99–£32.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #30 within Nursery. It carries 2,502 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

79%

Out of stock, average day

3.6%

Average rank

#30in Nursery

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,502per listing

Listings tracked

62

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months