Baby Bath Set

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

346K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

2.3%

Market size, estimated

£77Ka year

Peak month

December3.0× the quietest month

Top search term

baby bath products74K searches a year

Listings sell for £9.72 on average, from £1.00 to £23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price

£9.72under the $15 to $100 sweet spot

Price range

£1.00–£23.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£972

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #38 within Health & Baby Care. It carries 3,783 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

8.0%

Average rank

#38in Health & Baby Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,783per listing

Listings tracked

55

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months