baby bath set
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Okay£1.00–£23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,782.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 346K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby bath set is a £77K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby bath set market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £58K–£78K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 78%
- Out of stock
- 8.0%
- Avg brand age
- 40 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
214
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
34%
Top 20: 71%
Open market
42%
- Childs Farm16%
- Aveeno Baby10%
- Johnson's Baby9%
- My Little Miracle9%
- Frida7%
- Nuby6%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -14.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top baby bath set search terms
- baby bath products74K/yr
- baby toiletries46K/yr
- baby bath set39K/yr
- baby bath essentials24K/yr
- baby bath accessories21K/yr
- newborn essentials bath17K/yr
- newborn bath essentials16K/yr
- bathing products24K/yr
- childs farm set10K/yr
- baby bath essentials for newborn13K/yr
Top baby bath set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Little Miracle Baby Gift Set | Lotion Shampoo & Conditioner Oil Bath & Top to Toe Wash | Newborn Essentials & Baby Shower Gifts
My Little Miracle£8.324.7★86 rev
Childs Farm Baby Regime Bundle | Bubble Bath (250ml) Shampoo & Body Wash (250ml) and Body Moisturiser (200ml) | Baby Soft Scent | Suitable for Newborns with Sensitive Dry Itchy Skin
Childs Farm£11.094.8★284 rev
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
Aveeno Baby£3.514.8★2,867 rev
Johnsons Baby Top to Toe Wash (1 x 500 ml) Gentle & Mild Head to Toe Wash for Newborn Care Newborn Essentials No More Tears Suitable for Babies First Bath Kids and Adults
Johnson's Baby£1.764.7★1,638 rev
Frida Baby Control The Flow Bath Rinse Cup | Rinser to Wash Hair + Body | Rinser Cup for Bath Time with Easy Grip Handle + Removable Rain Shower
Frida£5.884.4★910 rev
Newest
by launch dateMy Little Miracle Baby Gift Set | Lotion Shampoo & Conditioner Oil Bath & Top to Toe Wash | Newborn Essentials & Baby Shower Gifts
My Little Miracle£8.3286 rev
Childs Farm Baby Suitcase Gift | Baby Bubble Bath (250ml) Shampoo & Body Wash (250ml) Moisturiser (200ml) & Nappy Cream (100ml) | Suitable for Newborns with Sensitive Dry Itchy Skin
Childs Farm£20.8194 rev
Childs Farm SlumberTime Sweet Dreams Sleep Gift Set | 3-Step Sleep Routine | Lavender & Moon Milk Bath Soak 250ml Calming Massage Lotion 150ml Sleep Mist 100ml | Suitable for Dry & Sensitive Skin
Childs Farm£12.3778 rev
Childs Farm Baby Regime Bundle | Bubble Bath (250ml) Shampoo & Body Wash (250ml) and Body Moisturiser (200ml) | Baby Soft Scent | Suitable for Newborns with Sensitive Dry Itchy Skin
Childs Farm£11.09284 rev
Childs Farm Baby Shampoo & Body Wash Baby Soft Scent Tear-free | Gently Cleanses & Soothes | Suitable for Newborns with Dry Sensitive Skin 250ml
Childs Farm£2.82366 rev
Trending
90-day click momentum
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
First Steps£6.314.5★
Baby Bath Foldable Tub Collapsible Bathtub Baby Bath Essentials for Newborn with Seat Support Cushion Stand Folding Baths for Toddler 0-12 Months Travel Portable Infant Tubs Soft Bathing Kids Grey
Adoraland£20.904.5★
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
Angelcare£18.134.8★
Nuby Newborn Baby Bath with Anti-Slip Support | Soft Headrest | Plug | Suitable from Newborn (White)
Nuby£14.814.6★
Nuby Penguin Baby Bath Thermometer - Digital Thermometer with Easy to Read Screen | BPA Free | Suitable from Birth (Grey)
Nuby£8.184.1★
What buyers say about baby bath set
What buyers praise and complain about, mined from review topics.What buyers love
“Cute product”
“Excellent value”
“So soft”
“This smells divine”
“As described”
“Easy to use”
“No irritation”
“Cute gift”
“good for cleaning”
“Moisturizing good”
What buyers complain about
“Breaks easily”
“the unit did not work”
“doesnt fit properly”
“Cheap”
“Not great quality and very thin”
“No cute smells”
“very itchy dry skin”
“the button battery fell out”
“not as shown”
“crucially the thermometer doesn't work”
Top return reasons
Common questions
- Is baby bath set profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 55 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the baby bath set niche?
- 36 brands and 214 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in baby bath set?
- Top complaints mined from reviews: Durability, Functionality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for baby bath set peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the baby bath set niche?
- Listings span £1.00–£23.39; the average listing price is £9.72 (sweet spot $15–$100). The average incumbent carries 3,783 reviews — the moat a new listing must climb.