Baby Bath Set
soft demand (-14.8% this quarter) — Baby Bath Set doesn't clear our bar today.
Flapen Score
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Is Baby Bath Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Bath Set is a £77K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Baby Bath Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.8% over the last 90 days and 2.3% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 55 products
Top Baby Bath Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
My Little Miracle Baby Gift Set | Lotion Shampoo & Conditioner Oil Bath & Top to Toe Wash | Newborn Essentials & Baby Shower Gifts
- Price
- £8.32
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 10mo ago
Childs Farm Baby Regime Bundle | Bubble Bath (250ml) Shampoo & Body Wash (250ml) and Body Moisturiser (200ml) | Baby Soft Scent | Suitable for Newborns with Sensitive Dry Itchy Skin
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 284
- Age
- 1y ago
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago
Johnsons Baby Top to Toe Wash (1 x 500 ml) Gentle & Mild Head to Toe Wash for Newborn Care Newborn Essentials No More Tears Suitable for Babies First Bath Kids and Adults
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,638
- Age
- 5y ago
Frida Baby Control The Flow Bath Rinse Cup | Rinser to Wash Hair + Body | Rinser Cup for Bath Time with Easy Grip Handle + Removable Rain Shower
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 4y ago
Trending
90-day click momentum
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 4,406
- Age
- 9y ago
Baby Bath Foldable Tub Collapsible Bathtub Baby Bath Essentials for Newborn with Seat Support Cushion Stand Folding Baths for Toddler 0-12 Months Travel Portable Infant Tubs Soft Bathing Kids Grey
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 2,913
- Age
- 3y ago
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
- Price
- £18.13
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago
Nuby Newborn Baby Bath with Anti-Slip Support | Soft Headrest | Plug | Suitable from Newborn (White)
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 3,635
- Age
- 5y ago
Nuby Penguin Baby Bath Thermometer - Digital Thermometer with Easy to Read Screen | BPA Free | Suitable from Birth (Grey)
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 2,791
- Age
- 4y ago
Newest
by launch dateMy Little Miracle Baby Gift Set | Lotion Shampoo & Conditioner Oil Bath & Top to Toe Wash | Newborn Essentials & Baby Shower Gifts
- Price
- £8.32
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 10mo ago
Childs Farm Baby Suitcase Gift | Baby Bubble Bath (250ml) Shampoo & Body Wash (250ml) Moisturiser (200ml) & Nappy Cream (100ml) | Suitable for Newborns with Sensitive Dry Itchy Skin
- Price
- £20.81
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 1y ago
Childs Farm SlumberTime Sweet Dreams Sleep Gift Set | 3-Step Sleep Routine | Lavender & Moon Milk Bath Soak 250ml Calming Massage Lotion 150ml Sleep Mist 100ml | Suitable for Dry & Sensitive Skin
- Price
- £12.37
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Childs Farm Baby Regime Bundle | Bubble Bath (250ml) Shampoo & Body Wash (250ml) and Body Moisturiser (200ml) | Baby Soft Scent | Suitable for Newborns with Sensitive Dry Itchy Skin
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 284
- Age
- 1y ago
Childs Farm Baby Shampoo & Body Wash Baby Soft Scent Tear-free | Gently Cleanses & Soothes | Suitable for Newborns with Dry Sensitive Skin 250ml
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 366
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
36 rising
Sellers
214
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
34%
Top 20: 71%
Open market
42%
- Childs Farm16%
- Aveeno Baby10%
- Johnson's Baby9%
- My Little Miracle9%
- Frida7%
- Nuby6%
Baby Bath Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.0×
Top Baby Bath Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby bath products74K/yr
- baby toiletries46K/yr
- baby bath set39K/yr
- baby bath essentials24K/yr
- baby bath accessories21K/yr
- newborn essentials bath17K/yr
- newborn bath essentials16K/yr
- bathing products24K/yr
- childs farm set10K/yr
- baby bath essentials for newborn13K/yr
What reviews say buyers love and hate about Baby Bath Set
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Cute product”
“Excellent value”
“So soft”
“This smells divine”
“As described”
What buyers complain about
59% of reviews“Breaks easily”
“the unit did not work”
“doesnt fit properly”
“Cheap”
“Not great quality and very thin”
Baby Bath Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Bath Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
