Baby Antibacterial Wipes

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

9.3%

Market size, estimated

£132Ka year

Peak month

November1.3× the quietest month

Top search term

milton wipes133K searches a year

Listings sell for £8.25 on average, from £2.19 to £16.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.25 that is £12K to £17K a year per listing.

Average price

£8.25under the $15 to $100 sweet spot

Price range

£2.19–£16.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

£12K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Health & Baby Care. It carries 763 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#96in Health & Baby Care

Average rating

4.79 starsAmazon United Kingdom average 4.36 stars

Average reviews

763per listing

Listings tracked

7

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months