Avent Dummies 6 18 Months
brand-locked demand (top 5 brands take 100% of clicks) — Avent Dummies 6 18 Months doesn't clear our bar today.
Flapen Score
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Is Avent Dummies 6 18 Months profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Avent Dummies 6 18 Months is a £42K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Avent Dummies 6 18 Months: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.4% over the last 90 days and 4.9% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 36 products
Top Avent Dummies 6 18 Months products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago
Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 10mo ago
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 1y ago
Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 10mo ago
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
- Price
- £11.49
- Rating
- 4.7/5
- Reviews
- 399
- Age
- 1y ago
Trending
90-day click momentum
Philips Avent Ultra Start Soothers - Orthodontic Design for Newborns Soft Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF075/12
- Price
- £5.53
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 1y ago
Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 10mo ago
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
- Price
- £11.49
- Rating
- 4.7/5
- Reviews
- 399
- Age
- 1y ago
Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months One-piece Design BPA-Free Extra Durable Green 4 Pack Model SCF190/41
- Price
- £19.88
- Rating
- 4.8/5
- Reviews
- 18,965
- Age
- 7y ago
Newest
by launch datePhilips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
- Price
- £6.57
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 10mo ago
Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 2,693
- Age
- 10mo ago
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38
- Price
- £6.59
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 1,457
- Age
- 1y ago
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
- Price
- £11.49
- Rating
- 4.7/5
- Reviews
- 399
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
0%
- AVENT95%
- PHILIPS4%
- LuxPaks1%
- NANOBÉBÉ1%
- Open — no brand owns it (0%)
Avent Dummies 6 18 Months demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Avent Dummies 6 18 Months search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips avent dummies25K/yr
- avent dummies29K/yr
- philips avent soothie8K/yr
- phillips avent dummy7K/yr
- philips avent dummies 6-18 months9K/yr
- philips avent dummies 0-6 months6K/yr
- avent soothie6K/yr
- avent dummies 0 6 months5K/yr
- avent dummies 18-36 months4K/yr
- avent dummies 6 18 months3K/yr
What reviews say buyers love and hate about Avent Dummies 6 18 Months
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“it feels well made”
“Easy to clean”
“These are also a really good size for little mouths”
“she like it Because it was lit”
“lightweight”
What buyers complain about
73% of reviews“I see no difference in the teat size”
“The price is a little high”
“Unsure of quality”
“She sucks on it”
“So bad and uncomfortable”
Avent Dummies 6 18 Months return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Avent Dummies 6 18 Months questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
