avent dummies 6 18 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,353.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.18–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 103K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, avent dummies 6 18 months is a £42K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
avent dummies 6 18 months market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £42K–£51K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 33.4%
- Avg brand age
- 54 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 86%
Open market
0%
- AVENT95%
- PHILIPS4%
- LuxPaks1%
- NANOBÉBÉ1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top avent dummies 6 18 months search terms
- philips avent dummies25K/yr
- avent dummies29K/yr
- philips avent soothie8K/yr
- phillips avent dummy7K/yr
- philips avent dummies 6-18 months9K/yr
- philips avent dummies 0-6 months6K/yr
- avent soothie6K/yr
- avent dummies 0 6 months5K/yr
- avent dummies 18-36 months4K/yr
- avent dummies 6 18 months3K/yr
Top avent dummies 6 18 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38
AVENT£6.594.7★409 rev
Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
AVENT£6.574.4★2,693 rev
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
AVENT£10.344.6★1,457 rev
Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27
AVENT£6.844.4★2,693 rev
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
AVENT£11.494.7★399 rev
Newest
by launch datePhilips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
AVENT£6.572,693 rev
Philips Avent Soothie Soothers - One-Piece Silicone Design Newborns Flexible Teat BPA-Free Sterilising Case 2 Pack SCF099/27
AVENT£6.842,693 rev
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF091/38
AVENT£6.59409 rev
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
AVENT£10.341,457 rev
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
AVENT£11.49399 rev
Trending
90-day click momentum
Philips Avent Ultra Start Soothers - Orthodontic Design for Newborns Soft Silicone Symmetrical Teat BPA-Free with Sterilizing Case 2 Pack SCF075/12
AVENT£5.534.7★
Philips Avent Ultra Air Day & Night Soothers - Orthodontic Design for Babies 6-18 Months Glow-in-The-Dark Version Soft Silicone Symmetrical Teat BPA-Free Sterilizing Cases 4 Pack SCF087/27
AVENT£10.344.6★
Philips Avent Soothie Soothers Orthodontic Soother for Newborns 0-6 Months One-Piece Design Flexible Silicone Teat Reduces Pressure BPA-Free with Sterilizing Case 2 Pack Blue SCF099/26
AVENT£6.574.4★
Philips Avent Ultra Soft Soothers - Orthodontic Design for Babies 0-6 Months Flexible Shield Silicone Symmetrical Teat BPA-Free 2 Sterilizing Cases 4 Pack SCF091/50
AVENT£11.494.7★
Philips Avent Soothie Baby Pacifiers - 100% Silicone Pacifiers for Babies 0-3 Months One-piece Design BPA-Free Extra Durable Green 4 Pack Model SCF190/41
AVENT£19.884.8★
What buyers say about avent dummies 6 18 months
What buyers praise and complain about, mined from review topics.What buyers love
“it feels well made”
“Easy to clean”
“These are also a really good size for little mouths”
“she like it Because it was lit”
“lightweight”
“Comfy”
“they are very gentle on my babies skin”
“the design is cute”
“As described”
“Affordable”
What buyers complain about
“I see no difference in the teat size”
“The price is a little high”
“Unsure of quality”
“She sucks on it”
“So bad and uncomfortable”
“It was also too hard for my little one”
“Didnt work for us”
“These dummies split after just 2 days”
“he was struggling to keep it in”
“Heavy”
Top return reasons
Common questions
- Is avent dummies 6 18 months profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the avent dummies 6 18 months niche?
- 4 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avent dummies 6 18 months?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for avent dummies 6 18 months peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the avent dummies 6 18 months niche?
- Listings span £5.18–£19.88; the average listing price is £8.42 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.