avent bottles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.75avg listing price — sweet spot $15–$100
Price range
Great£5.04–£72.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£338K£338K/yr · 436K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,226.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, avent bottles is a £338K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
avent bottles market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £281K–£375K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- AVENT59%
- PHILIPS41%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top avent bottles search terms
- philips avent bottle115K/yr
- avent56K/yr
- avent baby bottles66K/yr
- philips avent31K/yr
- phillips avent bottle23K/yr
- philips avent glass bottle23K/yr
- avent bottles24K/yr
- philips baby bottle12K/yr
- philips bottle baby10K/yr
- philip avent bottles9K/yr
Top avent bottles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Natural Response Baby Bottle - 3 x 260ml Baby Milk Bottle for Newborns and Up BPA Free 1+ Months (Model SCY903/03)
AVENT£15.274.6★21,061 rev
Philips Avent Natural Response Baby Bottle - 2X 125ml Baby Milk Bottle with AirFree Vent BPA Free for Newborn Babies Aged 0 Months+ (Model SCY670/02)
AVENT£12.034.4★3,917 rev
Philips Avent Natural Response Baby Bottle - 2 x 125ml Baby Milk Bottle for Newborns and Up BPA Free 0+ Months (Model SCY900/02)
AVENT£10.514.6★21,061 rev
Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61
PHILIPS£20.104.8★2,366 rev
Philips Avent Natural Response Glass Baby Bottles 8oz/240 ml with Medium Flow Teats (Flow 3) 2 Pack SCY933/02
PHILIPS£17.054.6★5,264 rev
Newest
by launch date
Philips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
PHILIPS£18.112,366 rev
Philips Avent Natural Response Baby Bottle 330 ml with Flow 4 (3 m+ Teat) SCY906/11
PHILIPS£9.091,365 rev
Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61
PHILIPS£20.102,366 rev
Philips Avent Natural Response Baby Gift Set 3 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/63
PHILIPS£16.172,366 rev
Philips Avent Natural Response Baby Gift Set: 2 Anti-Colic Bottles 260 ml with T3 1 m+ Teats 2 Ultra Air Soothers (Model SCD657/12)
PHILIPS£18.69848 rev
Trending
90-day click momentumPhilips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
PHILIPS£18.114.8★
Philips Avent Natural Response Baby Bottle - 3 x 260ml Baby Milk Bottle for Newborns and Up BPA Free 1+ Months (Model SCY903/03)
AVENT£15.274.6★
Philips Avent Glass Baby Bottle Newborn Gift Set - 3 Baby Milk Bottles Ultra-Soft Pacifier for Babies Aged 0-6 Months+ (Model SCD878/11)
PHILIPS£26.274.6★
Philips Avent Natural Response Glass Baby Bottle 4oz/120 ml with Slow Flow Teat (Flow 2) SCY930/01
PHILIPS£9.344.6★
Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01
AVENT£72.784.4★
What buyers say about avent bottles
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality and reliable”
“Worth it”
“havent had a problem with leaking”
“Easy to clean”
“fit perfectly with the bottles”
“Using since 4 months, theyre easy to use and clean, milk flow is great and fast”
“Good design”
“Best bottle for breast fed babies”
“Easy to wash”
“Its very sturdy”
What buyers complain about
“Its a bit pricey”
“She was crying the whole feed”
“In just 15 days of use the machine stopped working”
“The teats are not the best”
“nothing worked”
“Misleading description and pictures”
“This is very defective because its very painful dont buy it”
“The design is over complicated for no reason”
“You cant check the milk temperature either”
“Please avoid using for newborn - baby couldnt suck out of it”
Top return reasons
Common questions
- Is avent bottles profitable to sell on Amazon United Kingdom?
- The niche generates £338K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the avent bottles niche?
- 2 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avent bottles?
- Top complaints mined from reviews: Value For Money, Ease Of Feeding, Durability. The return rate is 0.2%.
- When does demand for avent bottles peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the avent bottles niche?
- Listings span £5.04–£72.78; the average listing price is £18.75 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.