Avent Bottles
brand-locked demand (top 5 brands take 100% of clicks) — Avent Bottles doesn't clear our bar today.
Flapen Score
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Is Avent Bottles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Avent Bottles is a £338K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Avent Bottles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 4.1% of searches end in a purchase.
£338K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Avent Bottles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Avent Natural Response Baby Bottle - 3 x 260ml Baby Milk Bottle for Newborns and Up BPA Free 1+ Months (Model SCY903/03)
- Price
- £15.27
- Rating
- 4.6/5
- Reviews
- 21,061
- Age
- 3y ago
Philips Avent Natural Response Baby Bottle - 2X 125ml Baby Milk Bottle with AirFree Vent BPA Free for Newborn Babies Aged 0 Months+ (Model SCY670/02)
- Price
- £12.03
- Rating
- 4.4/5
- Reviews
- 3,917
- Age
- 3y ago
Philips Avent Natural Response Baby Bottle - 2 x 125ml Baby Milk Bottle for Newborns and Up BPA Free 0+ Months (Model SCY900/02)
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 21,061
- Age
- 3y ago
Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61
- Price
- £20.10
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 2y ago
Philips Avent Natural Response Glass Baby Bottles 8oz/240 ml with Medium Flow Teats (Flow 3) 2 Pack SCY933/02
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 5,264
- Age
- 3y ago
Trending
90-day click momentum
Philips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
- Price
- £18.11
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 11mo ago
Philips Avent Natural Response Baby Bottle - 3 x 260ml Baby Milk Bottle for Newborns and Up BPA Free 1+ Months (Model SCY903/03)
- Price
- £15.27
- Rating
- 4.6/5
- Reviews
- 21,061
- Age
- 3y ago
Philips Avent Glass Baby Bottle Newborn Gift Set - 3 Baby Milk Bottles Ultra-Soft Pacifier for Babies Aged 0-6 Months+ (Model SCD878/11)
- Price
- £26.27
- Rating
- 4.6/5
- Reviews
- 5,282
- Age
- 3y ago
Philips Avent Natural Response Glass Baby Bottle 4oz/120 ml with Slow Flow Teat (Flow 2) SCY930/01
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 5,282
- Age
- 3y ago
Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 5y ago
Newest
by launch datePhilips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
- Price
- £18.11
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 11mo ago
Philips Avent Natural Response Baby Bottle 330 ml with Flow 4 (3 m+ Teat) SCY906/11
- Price
- £9.09
- Rating
- 4.8/5
- Reviews
- 1,365
- Age
- 1y ago
Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61
- Price
- £20.10
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 2y ago
Philips Avent Natural Response Baby Gift Set 3 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/63
- Price
- £16.17
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 2y ago
Philips Avent Natural Response Baby Gift Set: 2 Anti-Colic Bottles 260 ml with T3 1 m+ Teats 2 Ultra Air Soothers (Model SCD657/12)
- Price
- £18.69
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- AVENT59%
- PHILIPS41%
Avent Bottles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Avent Bottles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips avent bottle115K/yr
- avent56K/yr
- avent baby bottles66K/yr
- philips avent31K/yr
- phillips avent bottle23K/yr
- philips avent glass bottle23K/yr
- avent bottles24K/yr
- philips baby bottle12K/yr
- philips bottle baby10K/yr
- philip avent bottles9K/yr
What reviews say buyers love and hate about Avent Bottles
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Very good quality and reliable”
“Worth it”
“havent had a problem with leaking”
“Easy to clean”
“fit perfectly with the bottles”
What buyers complain about
68% of reviews“Its a bit pricey”
“She was crying the whole feed”
“In just 15 days of use the machine stopped working”
“The teats are not the best”
“nothing worked”
Avent Bottles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Avent Bottles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
