Avent Bottles
FailThe top 5 brands take 100% of clicks, so Avent Bottles is a Fail.
- Flapen Score
- 44 / 100Ranks 406 of 638 Baby Products niches · −3 vs the category median of 4744
- Market size
- £338K/yr436K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 61%top-5 click share · 2 brands · 57 sellers
Flapen Score
Avent Bottles against its category
The dotted line is the Baby Products average. Past it, Avent Bottles is stronger. Inside it, weaker.
Market
The Avent Bottles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Avent Bottles 436K times last year and spent an estimated £338K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.
- Searches, last 12 months
- 436K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £338Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- philips avent bottle115K searches a year
02 · Price
A sale here is worth £18.75.
Listings sell for £18.75 on average, from £5.04 to £72.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £18.75 that is £9K to £14K a year per listing.
- Average price
- £18.75inside the $15 to $100 sweet spot
- Price range
- £5.04–£72.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Nursing & Feeding. It carries 6,227 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Nursing & Feeding
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,227per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Avent Bottles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 241%
Demand
Avent Bottles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Avent Bottles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips avent bottle115K/yr
- avent56K/yr
- avent baby bottles66K/yr
- philips avent31K/yr
- phillips avent bottle23K/yr
- philips avent glass bottle23K/yr
- avent bottles24K/yr
- philips baby bottle12K/yr
- philips bottle baby10K/yr
- philip avent bottles9K/yr
Reviews and returns
What reviews say buyers love and hate about Avent Bottles
We read the reviews and the return reasons for every product selling here.
“Its a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avent Bottles questions
Answered from the same tracked data.









