Aveeno Baby Wipes
brand-locked demand (top 5 brands take 100% of clicks) — Aveeno Baby Wipes doesn't clear our bar today.
Flapen Score
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Is Aveeno Baby Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aveeno Baby Wipes is a £961K/yr Amazon United Kingdom market (588K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 49/100.
Aveeno Baby Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.1% over the last 90 days and 15.1% of searches end in a purchase.
£961K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 26 products
Top Aveeno Baby Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pampers Sensitive Baby Wipes 15 Packs of 80 Wipes = 1200 Baby Wet Wipes Unscented for Soft and Gentle Clean
- Price
- £16.43
- Rating
- 4.7/5
- Reviews
- 22,214
- Age
- 7y ago
Johnsons Face Care Make Up Be Gone Refreshing Wipes - Pack of 25
- Price
- £1.34
- Rating
- 4.6/5
- Reviews
- 4,765
- Age
- 12y ago
Pampers 99% Water Baby Wipes Plastic Free 12 Packs of 60 Wipes = 720 Baby Wet Wipes Light Lotion with 99% Water
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 5mo ago
Pampers Water Wipes 9x60pk
- Price
- £8.20
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 5mo ago
Pampers 99% Water Baby Wipes Plastic Free 18 Packs of 60 Wipes = 1080 Baby Wet Wipes Light Lotion with 99% Water
- Price
- £16.50
- Rating
- 4.8/5
- Reviews
- 407
- Age
- 5mo ago
Trending
90-day click momentum
Pampers Fresh Clean Baby Wipes 12 Packs of 80 Wipes = 1200 Baby Wet Wipes All Over Clean
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Pampers Sensitive Baby Wipes Plastic Free 1 Pack of 52 Wipes = 780 Baby Wet Wipes 2 in 1 Gently Cleans & Protects Skin
- Price
- £12.56
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Pampers Sensitive Baby Wipes 24 Packs of 52 Wipes = 1248 Baby Wet Wipes 2 in 1 Gently Cleans & Protects 0% Plastic in Wipes
- Price
- £21.35
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 2y ago
Pampers Water Wipes 9x60pk
- Price
- £8.20
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 5mo ago
Pampers 99% Water Baby Wipes Plastic Free 18 Packs of 60 Wipes = 1080 Baby Wet Wipes Light Lotion with 99% Water
- Price
- £16.50
- Rating
- 4.8/5
- Reviews
- 407
- Age
- 5mo ago
Newest
by launch datePampers Sensitive Baby Wipes Plastic Free 1 Pack of 52 Wipes = 780 Baby Wet Wipes 2 in 1 Gently Cleans & Protects Skin
- Price
- £12.56
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Pampers Fresh Clean Baby Wipes 12 Packs of 80 Wipes = 1200 Baby Wet Wipes All Over Clean
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Pampers Premium Protection New Baby Wipes Plastic Free 3 Packs of 60 Wipes = 180 Baby Wet Wipes Quilted Texture Lotion With 99% Water
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 5mo ago
Pampers 99% Water Baby Wipes Plastic Free 12 Packs of 60 Wipes = 720 Baby Wet Wipes Light Lotion with 99% Water
- Price
- £10.84
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 5mo ago
Pampers Water Wipes 9x60pk
- Price
- £8.20
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
0%
- Pampers70%
- Johnson's28%
- Baby Dove1%
- WaterWipes1%
- by Amazon1%
Aveeno Baby Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.9×
Top Aveeno Baby Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pampers wipes266K/yr
- johnsons face wipes144K/yr
- pampers sensitive baby wipes29K/yr
- pampers baby wipes29K/yr
- baby wipes pampers24K/yr
- pampers sensitive wipes10K/yr
- pampers wipes sensitive12K/yr
- pampers wet wipes8K/yr
- johnsons baby wipes11K/yr
- johnson face wipes9K/yr
What reviews say buyers love and hate about Aveeno Baby Wipes
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good value for money”
“Very clean for babies to use”
“Amazing quality”
“Nice and soft”
“It says fragrance free”
What buyers complain about
64% of reviews“Caused a reaction”
“Quite dry”
“Bad quality”
“Dont clean well”
“Thinner than expected”
Aveeno Baby Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aveeno Baby Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
