Aveeno Baby Wipes

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £961K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

15.1%

Market size, estimated

£961Ka year

Peak month

March1.9× the quietest month

Top search term

pampers wipes266K searches a year

Listings sell for £10.83 on average, from £1.11 to £22.47. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £10.83 that is £43K to £54K a year per listing.

Average price

£10.83under the $15 to $100 sweet spot

Price range

£1.11–£22.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

£43K–£54K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health & Baby Care. It carries 5,001 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#38in Health & Baby Care

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,001per listing

Listings tracked

26

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

58 months