Anti Dandruff Shampoo

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months

665K

Growth, 90 days vs prior 90

-18.4%

Conversion, latest week

10.0%

Market size, estimated

£476Ka year

Peak month

July2.4× the quietest month

Top search term

anti dandruff shampoo249K searches a year

Listings sell for £7.16 on average, from £1.30 to £18.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.16 that is £21K to £29K a year per listing.

Average price

£7.16under the $15 to $100 sweet spot

Price range

£1.30–£18.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£21K–£29K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Health & Baby Care. It carries 6,783 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Health & Baby Care

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,783per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months