Anti Dandruff Shampoo
soft demand (-18.4% this quarter) — Anti Dandruff Shampoo doesn't clear our bar today.
Flapen Score
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Is Anti Dandruff Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Anti Dandruff Shampoo is a £476K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.
Anti Dandruff Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.4% over the last 90 days and 10.0% of searches end in a purchase.
£476K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Anti Dandruff Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 31,603
- Age
- 17y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (150ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 869
- Age
- 1y ago
Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 11,379
- Age
- 11y ago
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 1,935
- Age
- 1y ago
Trending
90-day click momentum
Dove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 5mo ago
Head & Shoulders DermaXPro Sensitive Care Anti Dandruff Shampoo 300ml
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 2y ago
Vichy Dercos Anti-Dandruff Dermatological Shampoo for Dry Hair & Sensitive Scalp with Salicylic Acid & Selenium Sulfide 200ml Soothes Itchiness & Nourishes.
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 6,961
- Age
- 18y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 11,379
- Age
- 11y ago
Newest
by launch dateDove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 5mo ago
Bare Anatomy Anti Dandruff Shampoo|Reduces Up to 100% Dandruff and Strengthens Hair|Derma Approved Shampoo with Salicylic Acid & Biotin| Remove Flakes &Itching|All Hair types|For Women And Men |100ml
- Price
- £6.80
- Rating
- 4.1/5
- Reviews
- 26,506
- Age
- 9mo ago
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 1,541
- Age
- 1y ago
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 1y ago
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary
- Price
- £5.88
- Rating
- 4.5/5
- Reviews
- 1,935
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
129
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
18%
- Nizoral36%
- Neutrogena18%
- Head & Shoulders12%
- VICHY8%
- Alpecin5%
- Bare Anatomy4%
- Open — no brand owns it (8 brands, 18%)
Anti Dandruff Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Jul · busiest ÷ quietest = 2.4×
Top Anti Dandruff Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anti dandruff shampoo249K/yr
- dandruff shampoo176K/yr
- dandruff scalp treatment39K/yr
- anti dandruff shampoo men34K/yr
- dandruff27K/yr
- anti dandruff25K/yr
- dandruff treatment12K/yr
- shampoo anti dandruff10K/yr
- antidandruff shampoo women11K/yr
- anti-dandruff shampoo12K/yr
What reviews say buyers love and hate about Anti Dandruff Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Great everyday product”
“Excellent price”
“Love the smell”
“Very effective”
“As described”
What buyers complain about
65% of reviews“In terms of lots of feeling itchy for a couple of days”
“Didnt work well for me”
“Expensive”
“The smell is unusual”
“your hair does feel dry after”
Anti Dandruff Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Dandruff Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
