anti dandruff shampoo
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Good£476K£476K/yr · 665K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,783.18avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.30–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, anti dandruff shampoo is a £476K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
anti dandruff shampoo market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £430K–£573K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
129
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
18%
- Nizoral36%
- Neutrogena18%
- Head & Shoulders12%
- VICHY8%
- Alpecin5%
- Bare Anatomy4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 2.4×
Top anti dandruff shampoo search terms
- anti dandruff shampoo249K/yr
- dandruff shampoo176K/yr
- dandruff scalp treatment39K/yr
- anti dandruff shampoo men34K/yr
- dandruff27K/yr
- anti dandruff25K/yr
- dandruff treatment12K/yr
- shampoo anti dandruff10K/yr
- antidandruff shampoo women11K/yr
- anti-dandruff shampoo12K/yr
Top anti dandruff shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml
Nizoral£5.884.6★31,603 rev
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
Nizoral£8.474.6★1,533 rev
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (150ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis
Neutrogena£4.704.5★869 rev
Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml
VICHY£13.164.7★11,379 rev
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary
Neutrogena£5.884.5★1,935 rev
Newest
by launch date
Dove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml
Dove£4.3590 rev
Bare Anatomy Anti Dandruff Shampoo|Reduces Up to 100% Dandruff and Strengthens Hair|Derma Approved Shampoo with Salicylic Acid & Biotin| Remove Flakes &Itching|All Hair types|For Women And Men |100ml
Bare Anatomy£6.8026,506 rev
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
PHARMBANNER£16.641,541 rev
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
Nizoral£8.471,533 rev
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary
Neutrogena£5.881,935 rev
Trending
90-day click momentumDove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml
Dove£4.354.4★
Head & Shoulders DermaXPro Sensitive Care Anti Dandruff Shampoo 300ml
Head & Shoulders£3.324.6★
Vichy Dercos Anti-Dandruff Dermatological Shampoo for Dry Hair & Sensitive Scalp with Salicylic Acid & Selenium Sulfide 200ml Soothes Itchiness & Nourishes.
VICHY£9.734.7★
Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml
Nizoral£8.474.6★
Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml
VICHY£13.164.7★
What buyers say about anti dandruff shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Great everyday product”
“Excellent price”
“Love the smell”
“Very effective”
“As described”
“Great product for hair growth”
“Helps with itchy scalp”
“Smooth”
“Super clean”
“It lathers well”
What buyers complain about
“In terms of lots of feeling itchy for a couple of days”
“Didnt work well for me”
“Expensive”
“The smell is unusual”
“your hair does feel dry after”
“The bottle is rather large”
“My hair felt stiff”
“leaked inside box”
“it never improved it”
“Misleading picture”
Top return reasons
Common questions
- Is anti dandruff shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £476K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the anti dandruff shampoo niche?
- 14 brands and 129 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in anti dandruff shampoo?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for anti dandruff shampoo peak?
- Demand peaks in Apr–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the anti dandruff shampoo niche?
- Listings span £1.30–£18.84; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 6,783 reviews — the moat a new listing must climb.