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Anbesol Liquid for Babies

Fail

The top 5 brands take 100% of clicks, so Anbesol Liquid for Babies is a Fail.

Flapen Score
33
33 / 100
Ranks 602 of 638 Baby Products niches · −14 vs the category median of 47
Market size
£206K/yr372K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
94%top-5 click share · 4 brands · 111 sellers

Flapen Score

Anbesol Liquid for Babies against its category

The dotted line is the Baby Products average. Past it, Anbesol Liquid for Babies is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anbesol Liquid for Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anbesol Liquid for Babies 372K times last year and spent an estimated £206K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
11.2%
Market size, estimated
£206Ka year
Peak month
December1.9× the quietest month
Top search term
teething gel102K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £3.22 to £8.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At £4.92 that is £39K to £49K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£3.22–£8.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
8,000–10,000
Revenue per listing a year
£39K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Soothers & Teethers. It carries 8,380 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#46in Soothers & Teethers
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,380per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Anbesol Liquid for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 239%
  • Brand 34%
  • Brand 43%

Demand

Anbesol Liquid for Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Anbesol Liquid for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething gel102K/yr
  • anbesol liquid for babies59K/yr
  • baby teething gel21K/yr
  • anbesol teething gel for babies29K/yr
  • bonjela baby teething gel29K/yr
  • bonjela kids13K/yr
  • bonjela junior gel17K/yr
  • ashton parsons teething gel16K/yr
  • anbesol teething gel8K/yr
  • baby bonjela10K/yr

Reviews and returns

What reviews say buyers love and hate about Anbesol Liquid for Babies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Breastfeeding Friendly”
0.1%of orders come back
“Not useful with a breast feed baby”
A buyer, on “Breastfeeding Friendly”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Anbesol Liquid for Babies questions

Answered from the same tracked data.