Is anbesol liquid for babies profitable to sell on Amazon United Kingdom?

The niche generates £206K/yr across 7 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (33/100).

How competitive is the anbesol liquid for babies niche?

4 brands and 111 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anbesol liquid for babies?

Top complaints mined from reviews: Breastfeeding Friendly, Functionality-Overall, Taste-Overall. The return rate is 0.1%.

When does demand for anbesol liquid for babies peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the anbesol liquid for babies niche?

Listings span £3.22–£8.03; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 8,380 reviews — the moat a new listing must climb.

anbesol liquid for babies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£206K

£206K/yr · 372K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,380.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.92

avg listing price — sweet spot $15–$100

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.22–£8.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, anbesol liquid for babies is a £206K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

anbesol liquid for babies market data

Units sold / yr: 40K–50K; avg 8,000–10,000/product
Revenue / yr: £197K–£246K; units × avg price
Conversion rate: 11.2%
Avg BSR: #46
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Ashton & Parsons54%
Bonjela39%
Dr. Talbot's4%
KRISP3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top anbesol liquid for babies search terms

teething gel102K/yr -18.6%14.0% conv.
anbesol liquid for babies59K/yr -0.8%1.7% conv.
baby teething gel21K/yr -9.3%7.7% conv.
anbesol teething gel for babies29K/yr -2.6%4.0% conv.
bonjela baby teething gel29K/yr -32.9%20.6% conv.
bonjela kids13K/yr +29.0%8.1% conv.
bonjela junior gel17K/yr -24.7%5.6% conv.
ashton parsons teething gel16K/yr -15.8%22.4% conv.
anbesol teething gel8K/yr -18.1%2.1% conv.
baby bonjela10K/yr -47.9%19.2% conv.

All search terms

Top anbesol liquid for babies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml

Ashton & Parsons£3.844.6★16,504 rev

Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g

Bonjela£3.224.5★1,305 rev

Bonjela Junior Gel 15 g Packaging May Vary

Bonjela£3.454.7★2,886 rev

Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free

Dr. Talbot's£8.034.5★4,827 rev

Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.

Ashton & Parsons£5.104.6★16,504 rev

Newest

by launch date

2 x 15ml Baby Todler Teething Gel Soothing Fast Acting Kids Children

KRISP£6.76131 rev

5y ago

Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml

Ashton & Parsons£3.8416,504 rev

7y ago

Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.

Ashton & Parsons£5.1016,504 rev

8y ago

Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free

Dr. Talbot's£8.034,827 rev

8y ago

Bonjela Junior Gel 15 g Packaging May Vary

Bonjela£3.452,886 rev

12y ago

What buyers say about anbesol liquid for babies

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene20%

“Has been fantastic for my baby girls teeth coming through”

Value For Money16%

“really worth buying”

Ease Of Chewing/Swallowing8%

“Works Quickly and Gentle on Gums”

Ease Of Use8%

“Easy to use worth the money”

Tooth Sensitivity6%

“theyve made a noticeable difference during teething”

Quality-Overall6%

“Great product”

Taste-Overall4%

“I love that it has a mild taste – my baby doesnt fuss at all when I put it on”

Soothing Effect3%

“Within a short time our baby seemed calmer and more comfortable”

Security3%

“Peace Restored”

Breastfeeding Friendly3%

“Good for teething relieve”

What buyers complain about

Breastfeeding Friendly13%

“Not useful with a breast feed baby”

Functionality-Overall13%

“unfortunately, it was not very effective for mine”

Taste-Overall10%

“it doesnt do a thing just leaves a sickly sweet taste”

Pain Relief-Overall6%

“the discomfort seemed to continue as usual”

Value For Money6%

“Not worth it”

Sleep Quality6%

“and she would just start crying in pain because of teething pain, two days I couldnt sleep properly at all, every 15 mins she used to cry in the night looking for me, I couldnt put her bed by herself, I got it today and used it”

Sweetness6%

“it doesnt do a thing just leaves a sickly sweet taste”

Comfort-Overall4%

“especially during more uncomfortable periods”

Oral Hygiene4%

“Only thing is I think the bristles are a bit hard if their gums are raw”

Top return reasons

Functionality-Overall26%

Ingredients-Overall21%

Age Suitability11%

Value For Money11%

Size-Overall5%

Ethically/Sustainably Sourced5%

Flavor5%

Advertised Vs Actual Product5%

Certifications5%

Breastfeeding Friendly5%

Common questions

Is anbesol liquid for babies profitable to sell on Amazon United Kingdom?: The niche generates £206K/yr across 7 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Skip it (33/100).
How competitive is the anbesol liquid for babies niche?: 4 brands and 111 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anbesol liquid for babies?: Top complaints mined from reviews: Breastfeeding Friendly, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for anbesol liquid for babies peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the anbesol liquid for babies niche?: Listings span £3.22–£8.03; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 8,380 reviews — the moat a new listing must climb.