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Anbesol Liquid for Babies

brand-locked demand (top 5 brands take 100% of clicks) — Anbesol Liquid for Babies doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 602 of 638 Baby Products niches · −14 vs the category median of 47

Market size 40Growth 16Conversion 92Competition 5Returns 100Price range 0Avg price 14Brand share 0Review moat 23Quality gap 27
This niche Category average · 638 niches

Is Anbesol Liquid for Babies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anbesol Liquid for Babies is a £206K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.

Anbesol Liquid for Babies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.8% over the last 90 days and 11.2% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr50K
Search volume / yr-17.8%372K
Conversion rate11.2%
Avg price£4.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 111
Top-5 product click share94%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement71%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews8,380

Top Anbesol Liquid for Babies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£31K£62K£92K£123K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Ashton & Parsons54%
  • Bonjela39%
  • Dr. Talbot's4%
  • KRISP3%

Anbesol Liquid for Babies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume372KCVR11.2%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews8,380Avg BSR#46
10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Anbesol Liquid for Babies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • teething gel102K/yr
  • anbesol liquid for babies59K/yr
  • baby teething gel21K/yr
  • anbesol teething gel for babies29K/yr
  • bonjela baby teething gel29K/yr
  • bonjela kids13K/yr
  • bonjela junior gel17K/yr
  • ashton parsons teething gel16K/yr
  • anbesol teething gel8K/yr
  • baby bonjela10K/yr

What reviews say buyers love and hate about Anbesol Liquid for Babies

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Oral Hygiene20%

Has been fantastic for my baby girls teeth coming through

Value For Money16%

really worth buying

Ease Of Chewing/Swallowing8%

Works Quickly and Gentle on Gums

Ease Of Use8%

Easy to use worth the money

Tooth Sensitivity6%

theyve made a noticeable difference during teething

What buyers complain about

69% of reviews
Breastfeeding Friendly13%

Not useful with a breast feed baby

Functionality-Overall13%

unfortunately, it was not very effective for mine

Taste-Overall10%

it doesnt do a thing just leaves a sickly sweet taste

Pain Relief-Overall6%

the discomfort seemed to continue as usual

Value For Money6%

Not worth it

Anbesol Liquid for Babies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Ingredients-Overall
21%
3Age Suitability
11%
4Value For Money
11%
5Size-Overall
5%

Common Anbesol Liquid for Babies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anbesol Liquid for Babies 33/100 on Amazon United Kingdom — Skip it. The niche generates £206K/yr across 7 tracked products. Search demand moved -17.8% over the last 90 days.
Search demand for Anbesol Liquid for Babies on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.