How competitive is the Alphosyl Shampoo niche on Amazon United Kingdom?

3 brands and 31 sellers compete in Alphosyl Shampoo on Amazon United Kingdom. The top 5 Alphosyl Shampoo products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Alphosyl Shampoo?

Alphosyl Shampoo buyers on Amazon United Kingdom complain most about Functionality-Overall, Smell, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Alphosyl Shampoo niche?

Alphosyl Shampoo sells for £7.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.88–£8.91. The average incumbent carries 2,940 reviews — the moat a new listing must climb.

Alphosyl Shampoo

a concentrated shelf (top 5 take 100% of clicks) — Alphosyl Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 536 of 638 Baby Products niches · −9 vs the category median of 47

This niche Category average · 638 niches

Is Alphosyl Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Alphosyl Shampoo is a £582K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 38/100.

Alphosyl Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 18.7% of searches end in a purchase.

£582K

revenue / yr

Units sold / yr80K

Search volume / yr-27.5%393K

Conversion rate18.7%

Avg price£7.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 31

Top-5 product click share100%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 3 products

Top Alphosyl Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml

Price: £8.90
Rating: 4.5/5
Reviews: 5,466
Age: 7y ago

Capasal Therapeutic Shampoo

Price: £8.91
Rating: 4.5/5
Reviews: 1,420
Age: 18y ago

Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary

Price: £5.88
Rating: 4.5/5
Reviews: 1,935
Age: 1y ago

Newest

by launch date

Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary

Price: £5.88
Rating: 4.5/5
Reviews: 1,935
Age: 1y ago

Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml

Price: £8.90
Rating: 4.5/5
Reviews: 5,466
Age: 7y ago

Capasal Therapeutic Shampoo

Price: £8.91
Rating: 4.5/5
Reviews: 1,420
Age: 18y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Polytar82%
Chemist Direct13%
Neutrogena5%

Alphosyl Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume393KCVR18.7%Products3Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,940Avg BSR#20

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Top Alphosyl Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

polytar shampoo108K/yr -26.0%25.3% conv.
coal tar shampoo94K/yr -25.8%9.9% conv.
capasal therapeutic shampoo46K/yr -17.8%7.4% conv.
polytar29K/yr -38.8%21.7% conv.
polytar scalp shampoo29K/yr -45.6%21.7% conv.
tar shampoo17K/yr -11.1%10.7% conv.
capasal shampoo17K/yr -43.4%5.2% conv.
coal tar10K/yr -7.7%2.9% conv.
capasal9K/yr -26.6%6.7% conv.
coal tar shampoo for psoriasis11K/yr -35.6%10.7% conv.

What reviews say buyers love and hate about Alphosyl Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Quality-Overall20%

“Great shampoo”

Value For Money8%

“good value”

Efficiency8%

“seems effective”

Smell7%

“This has a very mild clean scent”

Advertised Vs Actual Product7%

“It works as advertised”

What buyers complain about

69% of reviews

Functionality-Overall17%

“Does nothing”

Smell14%

“The smell is lingering on me”

Allergies12%

“I had an itchy”

Value For Money8%

“more expensive than this by a bit”

Ingredients-Overall4%

“Much worse than the old formula”

Alphosyl Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

27%

2Functionality-Overall

13%

3Advertised Vs Actual Product

10%

4Ingredients-Overall

5Value For Money

Common Alphosyl Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alphosyl Shampoo 38/100 on Amazon United Kingdom — Skip it. The niche generates £582K/yr across 3 tracked products. Search demand moved -27.5% over the last 90 days.