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Alphosyl Shampoo

Fail

The top 5 products take 100% of clicks, so Alphosyl Shampoo is a Fail.

Flapen Score
38
38 / 100
Ranks 536 of 638 Baby Products niches · −9 vs the category median of 47
Market size
£582K/yr393K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 31 sellers

Flapen Score

Alphosyl Shampoo against its category

The dotted line is the Baby Products average. Past it, Alphosyl Shampoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alphosyl Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alphosyl Shampoo 393K times last year and spent an estimated £582K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
18.7%
Market size, estimated
£582Ka year
Peak month
June3.0× the quietest month
Top search term
polytar shampoo108K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £5.88 to £8.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £7.90 that is £47K to £63K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£5.88–£8.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£47K–£63K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Health & Baby Care. It carries 2,940 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#20in Health & Baby Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,940per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Alphosyl Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£145K£291K£436K£582K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Polytar82%
  • Chemist Direct13%
  • Neutrogena5%

Demand

Alphosyl Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Alphosyl Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • polytar shampoo108K/yr
  • coal tar shampoo94K/yr
  • capasal therapeutic shampoo46K/yr
  • polytar29K/yr
  • polytar scalp shampoo29K/yr
  • tar shampoo17K/yr
  • capasal shampoo17K/yr
  • coal tar10K/yr
  • capasal9K/yr
  • coal tar shampoo for psoriasis11K/yr

Reviews and returns

What reviews say buyers love and hate about Alphosyl Shampoo

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Does nothing”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alphosyl Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data