Is alphosyl shampoo profitable to sell on Amazon United Kingdom?

The niche generates £582K/yr across 3 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (38/100).

How competitive is the alphosyl shampoo niche?

3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in alphosyl shampoo?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.2%.

When does demand for alphosyl shampoo peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the alphosyl shampoo niche?

Listings span £5.88–£8.91; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.

alphosyl shampoo

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Good£582K

£582K/yr · 393K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,940.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.90

avg listing price — sweet spot $15–$100

Growth

Bad-27.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.88–£8.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, alphosyl shampoo is a £582K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 38/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

alphosyl shampoo market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: £474K–£632K; units × avg price
Conversion rate: 18.7%
Avg BSR: #20
Page quality: 0%
Prime: 67%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Polytar82%
Chemist Direct13%
Neutrogena5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top alphosyl shampoo search terms

polytar shampoo108K/yr -26.0%25.3% conv.
coal tar shampoo94K/yr -25.8%9.9% conv.
capasal therapeutic shampoo46K/yr -17.8%7.4% conv.
polytar29K/yr -38.8%21.7% conv.
polytar scalp shampoo29K/yr -45.6%21.7% conv.
tar shampoo17K/yr -11.1%10.7% conv.
capasal shampoo17K/yr -43.4%5.2% conv.
coal tar10K/yr -7.7%2.9% conv.
capasal9K/yr -26.6%6.7% conv.
coal tar shampoo for psoriasis11K/yr -35.6%10.7% conv.

All search terms

Top alphosyl shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml

Polytar£8.904.5★5,466 rev

Capasal Therapeutic Shampoo

Chemist Direct£8.914.5★1,420 rev

Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary

Neutrogena£5.884.5★1,935 rev

Newest

by launch date

Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary

Neutrogena£5.881,935 rev

1y ago

Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml

Polytar£8.905,466 rev

7y ago

Capasal Therapeutic Shampoo

Chemist Direct£8.911,420 rev

18y ago

What buyers say about alphosyl shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great shampoo”

Value For Money8%

“good value”

Efficiency8%

“seems effective”

Smell7%

“This has a very mild clean scent”

Advertised Vs Actual Product7%

“It works as advertised”

Allergies6%

“Excellent for itchy scalp”

Hair Growth6%

“This shampoo works wonders for my hair amd I will definitely be buying it again in the future”

Cleansing4%

“Clean hair”

Lather4%

“Lathers very easy”

Hair Styling3%

“NICE WAY TO MAKE HAIR FEEL GOOD”

What buyers complain about

Functionality-Overall17%

“Does nothing”

Smell14%

“The smell is lingering on me”

Allergies12%

“I had an itchy”

Value For Money8%

“more expensive than this by a bit”

Ingredients-Overall4%

“Much worse than the old formula”

Hair Related3%

“Leave on hair while you complete bath or shower”

Ease Of Cleaning3%

“Do not buy this drain cleaner”

Itch Relief3%

“feel the dreaded itch again”

Color3%

“I dont know what changes have been made from the dark brown liquis to this light colour”

Strength2%

“Not strong enough to clear my dandruff”

Top return reasons

Leak-Proof27%

Functionality-Overall13%

Advertised Vs Actual Product10%

Ingredients-Overall7%

Value For Money5%

Smell5%

Suitability Short Hair4%

Compatibility-Overall3%