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3.5 Tog Sleeping Bag 6-18 Months

Fail

Demand is soft, at -59.9% this quarter, so 3.5 Tog Sleeping Bag 6-18 Months is a Fail.

Flapen Score
44
44 / 100
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Market size
£9K/yr126K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
27%top-5 click share · 22 brands · 28 sellers

Flapen Score

3.5 Tog Sleeping Bag 6-18 Months against its category

The dotted line is the Baby Products average. Past it, 3.5 Tog Sleeping Bag 6-18 Months is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3.5 Tog Sleeping Bag 6-18 Months market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3.5 Tog Sleeping Bag 6-18 Months 126K times last year and spent an estimated £9K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
0.3%
Market size, estimated
£9Ka year
Peak month
November14.0× the quietest month
Top search term
3.5 tog baby sleeping bag46K searches a year

02 · Price

A sale here is worth £21.42.

Listings sell for £21.42 on average, from £11.18 to £72.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.42 that is £0 to £2K a year per listing.

Average price
£21.42inside the $15 to $100 sweet spot
Price range
£11.18–£72.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 60.7% of listings are out of stock. The average listing ranks #98 within Nursery. It carries 805 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
60.7%
Average rank
#98in Nursery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
76

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 3.5 Tog Sleeping Bag 6-18 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

28

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

27%

Top 20: 63%

Open market

31%

  • Brand 116%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

3.5 Tog Sleeping Bag 6-18 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.0×

Search terms

Top 3.5 Tog Sleeping Bag 6-18 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3.5 tog baby sleeping bag46K/yr
  • baby sleeping bag with arms14K/yr
  • baby sleeping bags with sleeves8K/yr
  • 3.5 tog sleeping bag 6-18 months12K/yr
  • 3.5 tog3K/yr
  • sleeping bag with arms4K/yr
  • 3.5 tog sleeping bag 0-6 months3K/yr
  • 3.5 tog sleeping bag 18-36 months6K/yr
  • 3.5 tog sleeping bag9K/yr
  • winter sleeping bag baby6K/yr

Reviews and returns

What reviews say buyers love and hate about 3.5 Tog Sleeping Bag 6-18 Months

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.9%of orders come back
“it was too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 3.5 Tog Sleeping Bag 6-18 Months questions

Answered from the same tracked data.