1.5 Tog Sleeping Bag
FailShoppers spend an estimated $73K a year here, so 1.5 Tog Sleeping Bag is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £73K/yr167K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 15 sellers
Flapen Score
1.5 Tog Sleeping Bag against its category
The dotted line is the Baby Products average. Past it, 1.5 Tog Sleeping Bag is stronger. Inside it, weaker.
Market
The 1.5 Tog Sleeping Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 1.5 Tog Sleeping Bag 167K times last year and spent an estimated £73K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £73Ka year
- Peak month
- April6.0× the quietest month
- Top search term
- 1.5 tog sleeping bag50K searches a year
02 · Price
A sale here is worth £15.92.
Listings sell for £15.92 on average, from £6.93 to £25.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.92 that is £2K to £4K a year per listing.
- Average price
- £15.92inside the $15 to $100 sweet spot
- Price range
- £6.93–£25.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #25 within Nursery. It carries 382 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 23.1%
- Average rank
- #25in Nursery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 382per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 1.5 Tog Sleeping Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
9%
- Brand 139%
- Brand 217%
- Brand 316%
- Brand 411%
- Brand 55%
- Brand 63%
- Open — no brand owns it (5 brands, 9%)
Demand
1.5 Tog Sleeping Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Oct · busiest ÷ quietest = 6.0×
Search terms
Top 1.5 Tog Sleeping Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1.5 tog sleeping bag50K/yr
- baby sleeping bag 1.5 tog38K/yr
- 1.5 tog sleeping bag 18-36 months17K/yr
- 1.5 tog sleeping bag 6-12 months16K/yr
- 1.5 tog sleeping bag 12-18 months12K/yr
- 1.5 tog sleeping bag 0-6 months17K/yr
- sleep sack 1.5 tog8K/yr
- sleeping bag baby 1.5 tog5K/yr
- sleep bag 1.5 tog3K/yr
Reviews and returns
What reviews say buyers love and hate about 1.5 Tog Sleeping Bag
We read the reviews and the return reasons for every product selling here.
“Sizing wrong - risk to baby”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1.5 Tog Sleeping Bag questions
Answered from the same tracked data.









