diablo
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great103.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.13avg listing price — sweet spot $15–$100
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.67–£23.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 137K searches
According to Flapen's Amazon United Kingdom niche tracking, diablo is a £91K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
diablo market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 52%
- Out of stock
- 16.4%
- Avg brand age
- 43 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
20
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
9%
- Juggle Dream56%
- TopHomer15%
- YANGUN7%
- VFM e-Store5%
- Nzkeuf4%
- Odoukey4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×
Top diablo search terms
- diablo83K/yr
- diablo toy26K/yr
- diabolo21K/yr
- diabolo toy8K/yr
Top diablo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Red and Yellow)
Juggle Dream£16.574.4★30 rev
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Multicoloured)
Juggle Dream£16.754.4★30 rev
Triple Bearing Diabolo Set with Spare 10m Rope 2 Professional Pole and Net Bag 4 Colors Option
TopHomer£22.254.2★7 rev
Juggle Dream Jester Diabolo Set - Fixed Axle Professional Diabolo with Super Glass Handsticks Online Learning Video - Juggling Toy (Multicolor)
Juggle Dream£19.254.4★493 rev
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Blue and Yellow)
Juggle Dream£16.724.4★30 rev
Newest
by launch date
KUWUNG LED Diabolo with Ball Bearings Luminous Yo Yo Toy Diabolo Juggling Set with Hand Sticks Flywheel Circus Tool for Adult Beginners and Professionals (Blue)
KUWUNG£16.620 rev
Nzkeuf Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training 4 Colors Option (Green)
Nzkeuf£21.682 rev
Odoukey Chinese Yoyo Diabolo with Sticks 5 Bearings String Guide Book and Net Bag for Kids Adults Fitness Tricks
Odoukey£11.210 rev
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults PURPLE
YANGUN£23.779 rev
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults GREEN
YANGUN£22.499 rev
Trending
90-day click momentumKUWUNG LED Diabolo with Ball Bearings Luminous Yo Yo Toy Diabolo Juggling Set with Hand Sticks Flywheel Circus Tool for Adult Beginners and Professionals (Blue)
KUWUNG£16.620.0★
Nzkeuf Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training 4 Colors Option (Green)
Nzkeuf£21.684.5★
Odoukey Chinese Yoyo Diabolo with Sticks 5 Bearings String Guide Book and Net Bag for Kids Adults Fitness Tricks
Odoukey£11.210.0★
Juggle Dream Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Blue and White)
Juggle Dream£16.694.4★
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults PURPLE
YANGUN£23.773.4★
What buyers say about diablo
What buyers praise and complain about, mined from review topics.What buyers love
“very good chocolate”
“they're sugar free”
“Good value”
“These are ok for kids and beginners”
“use it all the time great quality”
“Exactly as pictured”
“they're sugar free”
“Hours of enjoyment”
“Texture is good”
“great flavours”
What buyers complain about
“utter waste of money all because their factory clearly has a quality control issue”
“misleading”
“Not much flavour”
“too much is a laxative”
“Stick broke very quickly”
“Tasteless”
“it keeps breaking”
“didnt get the mixed fruits variety”
“the customer reports they actually do contain artificial colours”
“It is made of cheap plastic rubber”
Top return reasons
Common questions
- Is diablo profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the diablo niche?
- 10 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in diablo?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Flavor. The return rate is 0.6%.
- When does demand for diablo peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the diablo niche?
- Listings span £8.67–£23.77; the average listing price is £18.13 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.