Diablo
Diablo shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Diablo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Diablo is a £91K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 60/100.
Diablo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +41.2% over the last 90 days and 3.7% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 31 products
Top Diablo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Red and Yellow)
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Multicoloured)
- Price
- £16.75
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Triple Bearing Diabolo Set with Spare 10m Rope 2 Professional Pole and Net Bag 4 Colors Option
- Price
- £22.25
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4y ago
Juggle Dream Jester Diabolo Set - Fixed Axle Professional Diabolo with Super Glass Handsticks Online Learning Video - Juggling Toy (Multicolor)
- Price
- £19.25
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 11y ago
Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Blue and Yellow)
- Price
- £16.72
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
Trending
90-day click momentum
KUWUNG LED Diabolo with Ball Bearings Luminous Yo Yo Toy Diabolo Juggling Set with Hand Sticks Flywheel Circus Tool for Adult Beginners and Professionals (Blue)
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Nzkeuf Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training 4 Colors Option (Green)
- Price
- £21.68
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Odoukey Chinese Yoyo Diabolo with Sticks 5 Bearings String Guide Book and Net Bag for Kids Adults Fitness Tricks
- Price
- £11.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Juggle Dream Jester Diabolo Set with Wood Sticks - Pro Medium Rubber Diablo Set With Wooden Handsticks and Cascade Carry Bag (Blue and White)
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 3y ago
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults PURPLE
- Price
- £23.77
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch dateKUWUNG LED Diabolo with Ball Bearings Luminous Yo Yo Toy Diabolo Juggling Set with Hand Sticks Flywheel Circus Tool for Adult Beginners and Professionals (Blue)
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Nzkeuf Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training 4 Colors Option (Green)
- Price
- £21.68
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Odoukey Chinese Yoyo Diabolo with Sticks 5 Bearings String Guide Book and Net Bag for Kids Adults Fitness Tricks
- Price
- £11.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults PURPLE
- Price
- £23.77
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 9mo ago
YANGUN Triple Bearing Diabolo Set Diablo Toy Juggling Set with Wooden Sticks Circus Toys for kids Focus Development Coordination Activity Training for Kids Ages 8+ Above & Adults GREEN
- Price
- £22.49
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
20
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
9%
- Juggle Dream56%
- TopHomer15%
- YANGUN7%
- VFM e-Store5%
- Nzkeuf4%
- Odoukey4%
- Open — no brand owns it (4 brands, 9%)
Diablo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×
Top Diablo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diablo83K/yr
- diablo toy26K/yr
- diabolo21K/yr
- diabolo toy8K/yr
What reviews say buyers love and hate about Diablo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“very good chocolate”
“they're sugar free”
“Good value”
“These are ok for kids and beginners”
“use it all the time great quality”
What buyers complain about
67% of reviews“utter waste of money all because their factory clearly has a quality control issue”
“misleading”
“Not much flavour”
“too much is a laxative”
“Stick broke very quickly”
Diablo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diablo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
