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Diablo

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $91K a year here, so Diablo is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£91K/yr137K searches / yr
90-day growth
+41.2%search demand this quarter
Competition
48%top-5 click share · 10 brands · 20 sellers

Flapen Score

Diablo against its category

The dotted line is the Toys & Games average. Past it, Diablo is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diablo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diablo 137K times last year and spent an estimated £91K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+41.2%
Conversion, latest week
3.7%
Market size, estimated
£91Ka year
Peak month
December2.4× the quietest month
Top search term
diablo83K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £8.67 to £23.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.13 that is £2K to £5K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£8.67–£23.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #162 within Games & Accessories. It carries 103 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
84%
Out of stock, average day
16.4%
Average rank
#162in Games & Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Diablo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

9%

  • Juggle Dream56%
  • TopHomer15%
  • YANGUN7%
  • VFM e-Store5%
  • Nzkeuf4%
  • Odoukey4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Diablo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Diablo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diablo83K/yr
  • diablo toy26K/yr
  • diabolo21K/yr
  • diabolo toy8K/yr

Reviews and returns

What reviews say buyers love and hate about Diablo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.23

utter waste of money all because their factory clearly has a quality control issue

Too cheaply made

Overall very poor quality

Advertised Vs Actual Product12%−0.06

misleading

Issue: Multiple misleading claims

tempt you due to misleading advertising

Flavor5%+0.06

Not much flavour

Nutritional Content5%−0.01

too much is a laxative

Adhesion/Stickiness5%−0.06

Stick broke very quickly

Stick broke very quickly. Glued it a bunch of times, but it keeps breaking.

Love

Taste-Overall17%+1.16

very good chocolate

TASTE VERY GOOD

Good chocolate

Sweetness15%+0.83

they're sugar free

Lovely sugar free sweets

crisp or refreshing at all – they really are just plain sweet candies

Value For Money8%+0.96

Good value

Worth

Suitability Beginner6%−0.01

These are ok for kids and beginners

Quality-Overall6%−0.23

use it all the time great quality

Return

0.6% Return rate 25% Fixable by listing

Size-Overall21%█▁█▅▂▄
Strap/String Quality16%▆▁▃▁█▇
Functionality-Overall14%▁█▅▆▁▃
Quality-Overall13%▁█▁▆▇▁

utter waste of money all because their factory clearly has a quality control issue

Too cheaply made

Overall very poor quality

Durability11%▆█▂▁▁▃

it keeps breaking

FAQ

Common Diablo questions

Answered from the same tracked data.