Crazy Aarons Thinking Putty
FailThe top 5 brands take 100% of clicks, so Crazy Aarons Thinking Putty is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £93K/yr386K searches / yr
- 90-day growth
- +18.1%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 20 sellers
Flapen Score
Crazy Aarons Thinking Putty against its category
The dotted line is the Toys & Games average. Past it, Crazy Aarons Thinking Putty is stronger. Inside it, weaker.
Market
The Crazy Aarons Thinking Putty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crazy Aarons Thinking Putty 386K times last year and spent an estimated £93K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- +18.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £93Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- crazy aarons thinking putty182K searches a year
02 · Price
A sale here is worth £9.56.
Listings sell for £9.56 on average, from £6.05 to £13.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.56 that is £2K to £5K a year per listing.
- Average price
- £9.56under the $15 to $100 sweet spot
- Price range
- £6.05–£13.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 47.0% of listings are out of stock. The average listing ranks #221 within Novelty & Gag Toys. It carries 159 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 70%
- Out of stock, average day
- 47.0%
- Average rank
- #221in Novelty & Gag Toys
- Average rating
- 3.86 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 159per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Crazy Aarons Thinking Putty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crazy Aarons Trendsetters Egg-Cellent Thinking Putty
- Price
- £13.66
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 1y ago
Crazy Aarons Liquid Glass Thinking Putty Falling Water Crystal Clear Blue
- Price
- £12.87
- Rating
- 3.9/5
- Reviews
- 2,373
- Age
- 6y ago
Crazy Aarons Rainbow Reveal Thinking Putty Heat-Sensitive UV-Reactive Glow-in-Dark 90g
- Price
- £12.90
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 1y ago
Crazy Aarons Thinking Putty - Goodnight Cactus - Multi-Color Sensory Putty for Kids and Grown ups in a 4 Tin - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
Crazy Aarons Liquid Glass Thinking Putty
- Price
- £11.82
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentum
Crazy Aarons Thinking Putty - Fruity Smoothy - Mix Your Own Fruity Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Sweet Surprise - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Mixed Emotions - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Super Scarab - Colour Shifting Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
JOYIN Galaxy Color-Changing Putty 4.2oz Slime for Kids Therapy Putty Toys for Adults Sensory Toy Squishy Toys for Kids Anxiety Stress Relief Gifts for Adults Desk Toys
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Newest
by launch dateCrazy Aarons Thinking Putty - Super Scarab - Colour Shifting Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Mixed Emotions - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Sweet Surprise - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Crazy Aarons Thinking Putty - Fruity Smoothy - Mix Your Own Fruity Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
JOYIN Galaxy Color-Changing Putty 4.2oz Slime for Kids Therapy Putty Toys for Adults Sensory Toy Squishy Toys for Kids Anxiety Stress Relief Gifts for Adults Desk Toys
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Crazy Aaron's94%
- Bodygenix5%
- JOYIN1%
Demand
Crazy Aarons Thinking Putty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Crazy Aarons Thinking Putty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crazy aarons thinking putty182K/yr
- crazy aarons putty44K/yr
- aarons thinking putty38K/yr
- thinking putty57K/yr
- crazy aarons30K/yr
- crazy aarons thinking putty mini17K/yr
- aarons putty12K/yr
- crazy aaron5K/yr
Reviews and returns
What reviews say buyers love and hate about Crazy Aarons Thinking Putty
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced for the product wouldn't recommend
Prices seem high
Overpriced
poor stretching
does not stretch as per the description
Personally, I didnt like this one as it rips too easily and it doesnt really stretch much so I would go for there other putty's
Difficult to open
tin is a little hard to open at first
Tin took awhile to open
Dry, falls apart
VERY DRY
Product was dry
Very poor quality half empty
This product was of low quality compared to previous brands I utilized
Terrible quality
Love
Best quality putty I've ever ordered
good quality
Usually great product
Bright colour
The colour is good
the colourful filter just makes it look amazing
True to description
Exactly what it said on the boc
it's exactly what i was searching for
Fun
having great fun making shapes with it
Very satisfying
One of the best slimes we have had, non sticky and the yellow yolk is so cool
Non sticky and really durable
Not too sticky so wont start collecting dirt
Return
0.3% Return rate 18% Fixable by listing
Dry, falls apart
VERY DRY
Product was dry
poor stretching
does not stretch as per the description
Personally, I didnt like this one as it rips too easily and it doesnt really stretch much so I would go for there other putty's
It is very expensive for a very sticky slime
Its not right and extra sticky, didnt improve with cold and it needs more activator unfortunately
It is so sticky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crazy Aarons Thinking Putty questions
Answered from the same tracked data.