crazy aarons thinking putty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great159avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 386K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.05–£13.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crazy aarons thinking putty is a £93K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
crazy aarons thinking putty market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £96K–£120K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 15%
- Out of stock
- 47.0%
- Avg brand age
- 18 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Crazy Aaron's94%
- Bodygenix5%
- JOYIN1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top crazy aarons thinking putty search terms
- crazy aarons thinking putty182K/yr
- crazy aarons putty44K/yr
- aarons thinking putty38K/yr
- thinking putty57K/yr
- crazy aarons30K/yr
- crazy aarons thinking putty mini17K/yr
- aarons putty12K/yr
- crazy aaron5K/yr
Top crazy aarons thinking putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crazy Aarons Trendsetters Egg-Cellent Thinking Putty
Crazy Aaron's£13.664.2★132 rev
Crazy Aarons Liquid Glass Thinking Putty Falling Water Crystal Clear Blue
Crazy Aaron's£12.873.9★2,373 rev
Crazy Aarons Rainbow Reveal Thinking Putty Heat-Sensitive UV-Reactive Glow-in-Dark 90g
Crazy Aaron's£12.904.7★98 rev
Crazy Aarons Thinking Putty - Goodnight Cactus - Multi-Color Sensory Putty for Kids and Grown ups in a 4 Tin - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£12.194.2★33 rev
Crazy Aarons Liquid Glass Thinking Putty
Crazy Aaron's£11.823.9★36 rev
Newest
by launch date
Crazy Aarons Thinking Putty - Super Scarab - Colour Shifting Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.370 rev
Crazy Aarons Thinking Putty - Mixed Emotions - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.210 rev
Crazy Aarons Thinking Putty - Sweet Surprise - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.410 rev
Crazy Aarons Thinking Putty - Fruity Smoothy - Mix Your Own Fruity Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.250 rev
JOYIN Galaxy Color-Changing Putty 4.2oz Slime for Kids Therapy Putty Toys for Adults Sensory Toy Squishy Toys for Kids Anxiety Stress Relief Gifts for Adults Desk Toys
JOYIN£11.30297 rev
Trending
90-day click momentumCrazy Aarons Thinking Putty - Fruity Smoothy - Mix Your Own Fruity Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.250.0★
Crazy Aarons Thinking Putty - Sweet Surprise - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.410.0★
Crazy Aarons Thinking Putty - Mixed Emotions - Find All The Missing Characters In The Putty! For Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.210.0★
Crazy Aarons Thinking Putty - Super Scarab - Colour Shifting Putty for Kids and Adults - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out
Crazy Aaron's£8.370.0★
JOYIN Galaxy Color-Changing Putty 4.2oz Slime for Kids Therapy Putty Toys for Adults Sensory Toy Squishy Toys for Kids Anxiety Stress Relief Gifts for Adults Desk Toys
JOYIN£11.304.4★
What buyers say about crazy aarons thinking putty
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality putty I've ever ordered”
“Bright colour”
“True to description”
“Fun”
“One of the best slimes we have had, non sticky and the yellow yolk is so cool”
“Great gift”
“Brilliant for the price my son and daughter as well as my self all have autism we love these plus there all different and cheap”
“Doesn't leave a messy trail”
“Good size”
“Still going strong after 6 months”
What buyers complain about
“Overpriced for the product wouldn't recommend”
“poor stretching”
“Difficult to open”
“Dry, falls apart”
“Very poor quality half empty”
“It was tiny”
“The texture is unacceptable”
“It is very expensive for a very sticky slime”
“While the picture can be misleading if you again just checked the other photo youd see its only one”
“Its not really colour changing - its more already multi-coloured”
Top return reasons
Common questions
- Is crazy aarons thinking putty profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the crazy aarons thinking putty niche?
- 3 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crazy aarons thinking putty?
- Top complaints mined from reviews: Value For Money, Stretchability/Expandability/Elasticity, Ease Of Use. The return rate is 0.3%.
- When does demand for crazy aarons thinking putty peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the crazy aarons thinking putty niche?
- Listings span £6.05–£13.66; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.