Crazy Aarons Thinking Putty

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

2.5%

Market size, estimated

£93Ka year

Peak month

December2.9× the quietest month

Top search term

crazy aarons thinking putty182K searches a year

Listings sell for £9.56 on average, from £6.05 to £13.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.56 that is £2K to £5K a year per listing.

Average price

£9.56under the $15 to $100 sweet spot

Price range

£6.05–£13.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

15% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 47.0% of listings are out of stock. The average listing ranks #221 within Novelty & Gag Toys. It carries 159 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings

15%

Prime listings

70%

Out of stock, average day

47.0%

Average rank

#221in Novelty & Gag Toys

Average rating

3.86 starsAmazon United Kingdom average 4.36 stars

Average reviews

159per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months