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Cloud Slime

Fail

Prices span $6.28–$14.11, mostly outside the sweet spot, so Cloud Slime is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£32K/yr137K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
55%top-5 click share · 13 brands · 17 sellers

Flapen Score

Cloud Slime against its category

The dotted line is the Toys & Games average. Past it, Cloud Slime is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloud Slime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloud Slime 137K times last year and spent an estimated £32K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
2.5%
Market size, estimated
£32Ka year
Peak month
December2.9× the quietest month
Top search term
cloud slime103K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £6.28 to £14.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£6.28–£14.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£953–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #99 within Novelty & Gag Toys. It carries 222 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#99in Novelty & Gag Toys
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cloud Slime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

17%

  • Petyuioyu21%
  • axcoiup17%
  • Kaoerdce16%
  • Keemanman13%
  • KelvSbem10%
  • Basywiim6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Cloud Slime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Cloud Slime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloud slime103K/yr
  • slimes cloud18K/yr
  • slime cloud6K/yr
  • cloud slime kit6K/yr
  • cloud dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Cloud Slime

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.27

much larger size

Very small

the tubs are small

Adhesion/Stickiness12%−0.06

Not great very sticky

The kuds dont get in a mess with it doesnt stick to anything either

Its very sticky

Smell11%−0.11

Smell awful

It smells strange

But unpleasant scent

Value For Money8%−0.08

Not worth the money

Waste of money

Would not say its good value

Quality-Overall6%−0.03

Not the best

Bad quality- threw them in the bin

I was not pleased with the horrible quality of my product I received

Love

Fun/Entertainment Experience19%+2.05

Good fun

fun set

Really is enjoying playing with them

Quality-Overall12%−0.03

Excellent product

Quality is okay

One of the best qualities ive bought

Gifting Purpose9%+0.93

Bought as gifts think it was good

Great gift

Great gift for my granddaughter

Value For Money7%−0.08

Good value for money

Worth it

Good value

Soft Feel4%

Soft butter slime

It is soft and stretchy, without being sticky

softt

Return

0.5% Return rate 18% Fixable by listing

Moist/Dry12%█▁▁▂▇▄

But after few days it's going dry and hard

And it feels wet

Dry

Functionality-Overall11%█▆▂▃▁▄

Doesn't even work

Size-Overall10%▁█▅█▄▁

much larger size

Very small

the tubs are small

Quality-Overall9%▁▅▅▇█▅

Not the best

Bad quality- threw them in the bin

I was not pleased with the horrible quality of my product I received

Adhesion/Stickiness8%▁▁▆▁▅█

Not great very sticky

The kuds dont get in a mess with it doesnt stick to anything either

Its very sticky

FAQ

Common Cloud Slime questions

Answered from the same tracked data.