Is cloud slime profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).

How competitive is the cloud slime niche?

13 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in cloud slime?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.5%.

When does demand for cloud slime peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the cloud slime niche?

Listings span £6.28–£14.11; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

cloud slime

Skip it

Prices mostly outside the sweet spot ($6.28–$14.11) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great222.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.53

avg listing price — sweet spot $15–$100

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Market size

Bad£32K

£32K/yr · 137K searches

Price range

Bad£6.28–£14.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cloud slime is a £32K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

cloud slime market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £38K–£48K; units × avg price
Conversion rate: 2.5%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 15.8%
Avg brand age: 32 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

17%

Petyuioyu21%
axcoiup17%
Kaoerdce16%
Keemanman13%
KelvSbem10%
Basywiim6%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top cloud slime search terms

cloud slime103K/yr -20.1%2.3% conv.
slimes cloud18K/yr -58.0%1.6% conv.
slime cloud6K/yr -23.6%1.0% conv.
cloud slime kit6K/yr -15.5%3.2% conv.
cloud dough3K/yr +1.1%1.7% conv.

All search terms

Top cloud slime products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor

Kaoerdce£7.904.2★103 rev

Cloud Slime Kit 5 Pack for Kids Fluffy Slime with Cute Peach Rainbow Lemon & Coffee Charms Soft Stretchy Non-Sticky Slime Toys for Girls Boys Party Favour Classroom Reward Birthday Gift

Petyuioyu£8.573.9★804 rev

2 Pack Cloud Slime Kit Scented DIY Slime Toys for Girls Boys Squishy Sensory Toy Cute Stuff Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old Kids

Keemanman£8.673.5★363 rev

Cloud Slime Kit 9 Pack with Peach Watermelon Pineapple Cake Slime Charms DIY Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Party Favour Gift and Birthday

Petyuioyu£8.484.0★110 rev

Peach Cloud Slime Kit with Fun Pink Panda Slime Add Ins Soft Non-Sticky Scented Slime Kit for Kids Birthday Gifts for Boys & Girls Classroom Rewards DIY Stress Relief Toy

axcoiup£9.263.9★66 rev

Newest

by launch date

Cloud Slime Kit 2 Pack Non-Sticky DIY Slime Stress Relief Toy ASMR Sensory Toys Party Favors for Girl Boys 6 7 8 9 10 11 12

Basywiim£8.395 rev

6mo ago

2 Pack Cloud Slime Kit Scented DIY Slime Toys for Girls Boys Squishy Sensory Toy Cute Stuff Teenage Girl Birthday Gifts Party Favors Stocking Stuffers for 4 5 6 7 8 9 10 11 12 Year Old Kids

Keemanman£8.67363 rev

10mo ago

10 Pack Fluffy Cloud Slime Kit with Blue Cake Fruits Animals and Pink Games Charms Scented DIY Butter Slime Supplies for Girls and Boys Stress Relief Toy for Kids Education Birthday Party Favor

Kaoerdce£7.90103 rev

11mo ago

Peach Cloud Slime Kit with Fun Pink Panda Slime Add Ins Soft Non-Sticky Scented Slime Kit for Kids Birthday Gifts for Boys & Girls Classroom Rewards DIY Stress Relief Toy

axcoiup£9.2666 rev

1y ago

3 Packs Axolotl Cloud Slime with Pink Blue and Purple Axolotl Charms Scented Cloud Slime Party Favor for Girls & Boys Super Soft Birthday Gifts Goodie Bag Stuffers Classroom Rewards for Kids

axcoiup£9.8042 rev

1y ago

What buyers say about cloud slime

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“Good fun”

Quality-Overall12%

“Excellent product”

Gifting Purpose9%

“Bought as gifts think it was good”

Value For Money7%

“Good value for money”

Soft Feel4%

“Soft butter slime”

Stretchability/Expandability/Elasticity4%

“overall this slime is very nice for people who love stretching”

Smell4%

“excellent smell”

Color4%

“The colors are really bright”

Size-Overall4%

“Nice size as well”

Developmental Needs3%

“Good for kids”

What buyers complain about

Size-Overall19%

“much larger size”

Adhesion/Stickiness12%

“Not great very sticky”

Smell11%

“Smell awful”

Value For Money8%

“Not worth the money”

Quality-Overall6%

“Not the best”

Color5%

“I wasn't as keen on the blue one”

Moist/Dry4%

“But after few days it's going dry and hard”

Texture/Consistency-Overall3%

“Not doughy texture, too sticky”

Functionality-Overall2%

“Doesn't even work”

Thickness2%

“Slime”

Top return reasons

Moist/Dry12%

Functionality-Overall11%

Size-Overall10%

Quality-Overall9%

Adhesion/Stickiness8%

Stretchability/Expandability/Elasticity8%