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Blox Fruits Plush

Fail

The top 5 brands take 98% of clicks, so Blox Fruits Plush is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£45K/yr218K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 45 sellers

Flapen Score

Blox Fruits Plush against its category

The dotted line is the Toys & Games average. Past it, Blox Fruits Plush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blox Fruits Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blox Fruits Plush 218K times last year and spent an estimated £45K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.1%
Market size, estimated
£45Ka year
Peak month
December4.2× the quietest month
Top search term
blox fruits95K searches a year

02 · Price

A sale here is worth £19.03.

Listings sell for £19.03 on average, from £8.37 to £61.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.03 that is £2K to £5K a year per listing.

Average price
£19.03inside the $15 to $100 sweet spot
Price range
£8.37–£61.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #939 within Dolls & Accessories. It carries 187 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
60%
Out of stock, average day
7.2%
Average rank
#939in Dolls & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Blox Fruits Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Blox Fruits70%
  • PhatMojo21%
  • NlsqUK3%
  • Poppy Playtime2%
  • Amos2%
  • Jicahond1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Blox Fruits Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Blox Fruits Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blox fruits95K/yr
  • blox fruits plush with code42K/yr
  • blox fruits mystery box15K/yr
  • phatmojo6K/yr
  • blox fruits dragon bundle7K/yr
  • blox fruits plush9K/yr
  • blox fruit12K/yr
  • fruit blox12K/yr
  • unspeakable fruit blox6K/yr
  • fruit blocks4K/yr

Reviews and returns

What reviews say buyers love and hate about Blox Fruits Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.34

quite expensive for the amount

a bit pricey for what you get

Expensive crap

Taste-Overall14%−0.08

Unfortunately, the taste is where these fall short

In terms of taste they were not really for me personally

they are very weak tasting

Size-Overall12%−0.05

They're also very small

The packets are a little too small for making anything other than a brick stack - we had to undo several for modelling

The pack itself is fairly small

Texture/Consistency-Overall8%−0.06

disappointing taste and texture

The texture is like eating jelly blocks straight out of the packet

The biggest issue was the texture

Flavor4%−0.03

The flavour was also not to my liking

the taste lets it down

Love

Sweetness22%+2.75

The sweets taste nice

Brilliant sweets for LEGO lovers

Fun novelty sweets

Gifting Purpose13%+0.01

Fun gift idea for players of the game

Great gift

Lovely little treat for my son

Flavor7%−0.03

You never know what flavor you'll get next—this blind box feeling is the most addictive part

the flavours are good

The flavours are pleasingly unusual and gentle, and each block is quite a large sweet

Soft Feel6%

is super soft

which is a nice touch

Size-Overall5%−0.05

The plushie is a good size too

Return

0.5% Return rate 33% Fixable by listing

Value For Money22%█▁▅▃▁▁

quite expensive for the amount

a bit pricey for what you get

Expensive crap

Size-Overall19%▁█▁▂▁▅

They're also very small

The packets are a little too small for making anything other than a brick stack - we had to undo several for modelling

The pack itself is fairly small

Advertised Vs Actual Product14%▁▁▅▃█▁

Ok. It wasnt clear from the listing

Gifting Purpose11%▁▁▁▁█▁
Quality-Overall8%▁▁▁█▁▁

Absolutely disgustingly awful

FAQ

Common Blox Fruits Plush questions

Answered from the same tracked data.