Blind Box

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

1.1%

Market size, estimated

£131Ka year

Peak month

December2.2× the quietest month

Top search term

blind box550K searches a year

Listings sell for £10.67 on average, from £2.04 to £102.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £10.67 that is £0 to £1K a year per listing.

Average price

£10.67under the $15 to $100 sweet spot

Price range

£2.04–£102.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #525 within Dolls & Accessories. It carries 172 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

94%

Out of stock, average day

16.4%

Average rank

#525in Dolls & Accessories

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

172per listing

Listings tracked

99

52 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

52

Successful launches

12Amazon's first-year sales bar

Average brand age

23 months