Birthday Sash

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

7.9%

Market size, estimated

£100Ka year

Peak month

September1.6× the quietest month

Top search term

birthday sash113K searches a year

Listings sell for £4.83 on average, from £2.91 to £9.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.83 that is £1K to £2K a year per listing.

Average price

£4.83under the $15 to $100 sweet spot

Price range

£2.91–£9.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #302 within Dress-Up Accessories. It carries 82 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#302in Dress-Up Accessories

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

82per listing

Listings tracked

50

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

17 months