Birthday Candles

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £324K a year.

Searches, last 12 months

831K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

10.8%

Market size, estimated

£324Ka year

Peak month

February1.5× the quietest month

Top search term

birthday candles333K searches a year

Listings sell for £3.62 on average, from £0.81 to £10.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £3.62 that is £5K to £7K a year per listing.

Average price

£3.62under the $15 to $100 sweet spot

Price range

£0.81–£10.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£5K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #168 within Party Supplies. It carries 754 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

95%

Out of stock, average day

2.5%

Average rank

#168in Party Supplies

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

754per listing

Listings tracked

43

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months