Birthday Candles
Birthday Candles shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Birthday Candles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Candles is a £324K/yr Amazon United Kingdom market (831K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 58/100.
Birthday Candles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.5% over the last 90 days and 10.8% of searches end in a purchase.
£324K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 43 products
Top Birthday Candles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DONQL Birthday Candles 24Pcs Birthday Cake Candles (Champagne)
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 976
- Age
- 3y ago
Unique Party 34099 - Colour Flame Birthday Candles and Holders Pack of 10
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 1,820
- Age
- 22y ago
Gold Birthday Candles for Cakes 12 PCS Metallic Glitter Cake Candles
- Price
- £2.51
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 4y ago
URAQT Metallic Birthday Candles 24 Pcs Champagne Gold 5.1 Inch Long Thin Candles with Holders for Cake Decoration
- Price
- £2.88
- Rating
- 4.7/5
- Reviews
- 2,895
- Age
- 6y ago
Ice Fountain Candle Cake Topper Sparkler for Birthday Wedding Anniversary Decoration. (2 PCS Gold)
- Price
- £2.87
- Rating
- 4.5/5
- Reviews
- 940
- Age
- 4y ago
Trending
90-day click momentum
24 Pieces Twisty Gold Birthday Cake Candles 15cm Long Spiral Cake Candles with Holders Long Thin Coil CupcakeCandles Topper for Birthday Wedding Baby Party Decorations(Gold)
- Price
- £3.44
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 4mo ago
GZSYWZ 24 Pieces Birthday Candles - Gold Birthday Cake Candles with Detachable Holder 13cm/5.12inch Long Gold Party Candles for Birthday Wedding Anniversary Christmas Decoration
- Price
- £3.07
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
JEKUGOT 24Pcs Birthday Candles Gold Cake Candles Candles for CakesBirthday Cake Candles with Holders for Birthday Cake Wedding Party Decoration
- Price
- £3.45
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 2y ago
TC Toys - 6 Pack Tall Gold Glitter Candles with Holders (14cm) Elegant Sparkling Birthday Cake Decorations Reusable Long Thin Wax Tapers for Anniversary Wedding & Party Toppers
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 6mo ago
PME Pink Glitter Candles 10-Pack 0.5 x 0.5 x 6.2 cm Packaging May Vary
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 11y ago
Newest
by launch date24 Pieces Twisty Gold Birthday Cake Candles 15cm Long Spiral Cake Candles with Holders Long Thin Coil CupcakeCandles Topper for Birthday Wedding Baby Party Decorations(Gold)
- Price
- £3.44
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 4mo ago
TC Toys - 6 Pack Tall Gold Glitter Candles with Holders (14cm) Elegant Sparkling Birthday Cake Decorations Reusable Long Thin Wax Tapers for Anniversary Wedding & Party Toppers
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 6mo ago
Talking Tables 24 x Rainbow Birthday Candles for Cake Decorations Birthday Party Celebrations with Bright Rainbow Multicolour Wax Design for Fun Gatherings Cake Topper Candles Eco Packaging 6cm
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 6mo ago
24 Pcs Gold Spiral Birthday Cake Candles for Birthday Party Decorations
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
GZSYWZ 24 Pieces Birthday Candles - Gold Birthday Cake Candles with Detachable Holder 13cm/5.12inch Long Gold Party Candles for Birthday Wedding Anniversary Christmas Decoration
- Price
- £3.07
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 falling
Sellers
79
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
41%
Top 20: 79%
Open market
41%
- Unique20%
- DONQL12%
- LFBEST9%
- PME7%
- URAQT6%
- Talking Tables5%
Birthday Candles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Birthday Candles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday candles333K/yr
- birthday candles for cakes91K/yr
- cake candles76K/yr
- birthday candle67K/yr
- candles for cake54K/yr
- birthday cake candles60K/yr
- candles birthday31K/yr
- gold birthday candles17K/yr
- happy birthday candles13K/yr
- candles cake11K/yr
What reviews say buyers love and hate about Birthday Candles
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“they were easy to light”
“Great value”
“amazing colour”
“Good quality”
“As Advertised”
What buyers complain about
74% of reviews“Awful quality - arrived broken”
“The holders they came with didn't fit them all very well”
“It didnt work properly”
“Candle didnt really smell of anything”
“Flimsy and very difficult to light”
Birthday Candles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Candles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
