Batman Figure
FailShoppers spend only $42K a year here, so Batman Figure is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £42K/yr213K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 151 sellers
Flapen Score
Batman Figure against its category
The dotted line is the Toys & Games average. Past it, Batman Figure is stronger. Inside it, weaker.
Market
The Batman Figure market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Batman Figure 213K times last year and spent an estimated £42K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £42Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- batman figure100K searches a year
02 · Price
A sale here is worth £21.64.
Listings sell for £21.64 on average, from £5.93 to £158.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.64 that is £0 to £2K a year per listing.
- Average price
- £21.64inside the $15 to $100 sweet spot
- Price range
- £5.93–£158.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,192 within Play Figures. It carries 339 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 95%
- Out of stock, average day
- 4.2%
- Average rank
- #1,192in Play Figures
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 339per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Batman Figure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DC Comics Batman The Dark Knight Batman Action Figure 12-Inch
- Price
- £8.06
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 2y ago

McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
- Price
- £22.25
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago

DC Comics Batman 85th Anniversary Action Figure Set 3-Pack
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 689
- Age
- 2y ago

Mattel DC Premier Series 6.5in Batman Action Figure Series 1
- Price
- £11.24
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1mo ago

DC Comics BATMAN 30 cm Rebirth BATMAN Action Figure
- Price
- £8.11
- Rating
- 4.8/5
- Reviews
- 1,573
- Age
- 2y ago
Trending
90-day click momentum
Mattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago

Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68
- Price
- £10.73
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1mo ago

Mattel DC Premier Series 6.5in Batman Action Figure Series 1
- Price
- £11.24
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1mo ago

McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys
- Price
- £28.80
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 3mo ago

McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
- Price
- £22.25
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Newest
by launch date
Mattel DC Premier Series 6.5in Batman Action Figure Series 1
- Price
- £11.24
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1mo ago

Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68
- Price
- £10.73
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1mo ago

Mattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2mo ago

McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys
- Price
- £28.80
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 3mo ago

McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
- Price
- £22.25
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
151
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
7%
- DC Comics30%
- McFarlane24%
- Mattel16%
- Spin Master15%
- Paladone5%
- Textiles 4 Home3%
- Open — no brand owns it (6 brands, 7%)
Demand
Batman Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Batman Figure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- batman figure100K/yr
- batman action figure30K/yr
- dc figures22K/yr
- batman figures19K/yr
- batman statue18K/yr
- dc action figures13K/yr
- dc comics action figures6K/yr
- the batman figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Batman Figure
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Partly my fault as I didnt read the size
Huge
Smaller than expected
Bit expensive
chatty for the price
Over priced when it doesn't even light up
Its small barely lights up
Not much light for a light
Light very dim more of a glow effect
It keeps falling off
Not up to 10hrs
Poor quality
Mediocre at best
honestly you're better off getting a slightly more expensive one for higher quality
Love
Good quality and value arrived quickly
The build quality is solid
Good quality
Good value for money
Good value
Perfect price point for a fantastic collectible
Excellent fun
Great toy
very happy with this toy
Good size
Large figure and my grandson loved it
This Mattel toy offers good value because the large size makes it feel like a very substantial present for a young fan
Perfect price point for a fantastic collectible
Definitely a great addition to any collection
Such a cool collectable
Return
0.8% Return rate 36% Fixable by listing
Partly my fault as I didnt read the size
Huge
Smaller than expected
Poor quality
Mediocre at best
honestly you're better off getting a slightly more expensive one for higher quality
Bit expensive
chatty for the price
Over priced when it doesn't even light up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Batman Figure questions
Answered from the same tracked data.









