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Batman Figure

Fail

Shoppers spend only $42K a year here, so Batman Figure is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£42K/yr213K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
40%top-5 click share · 12 brands · 151 sellers

Flapen Score

Batman Figure against its category

The dotted line is the Toys & Games average. Past it, Batman Figure is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Batman Figure 213K times last year and spent an estimated £42K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
0.9%
Market size, estimated
£42Ka year
Peak month
December1.9× the quietest month
Top search term
batman figure100K searches a year

02 · Price

A sale here is worth £21.64.

Listings sell for £21.64 on average, from £5.93 to £158.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.64 that is £0 to £2K a year per listing.

Average price
£21.64inside the $15 to $100 sweet spot
Price range
£5.93–£158.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,192 within Play Figures. It carries 339 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#1,192in Play Figures
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
339per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Batman Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

151

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

7%

  • DC Comics30%
  • McFarlane24%
  • Mattel16%
  • Spin Master15%
  • Paladone5%
  • Textiles 4 Home3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Batman Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Batman Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman figure100K/yr
  • batman action figure30K/yr
  • dc figures22K/yr
  • batman figures19K/yr
  • batman statue18K/yr
  • dc action figures13K/yr
  • dc comics action figures6K/yr
  • the batman figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+0.95

Partly my fault as I didnt read the size

Huge

Smaller than expected

Value For Money10%+0.86

Bit expensive

chatty for the price

Over priced when it doesn't even light up

Brightness/Shine/Glow9%−0.02

Its small barely lights up

Not much light for a light

Light very dim more of a glow effect

Durability7%−0.02

It keeps falling off

Not up to 10hrs

Quality-Overall7%−0.10

Poor quality

Mediocre at best

honestly you're better off getting a slightly more expensive one for higher quality

Love

Quality-Overall21%−0.10

Good quality and value arrived quickly

The build quality is solid

Good quality

Value For Money17%+0.86

Good value for money

Good value

Perfect price point for a fantastic collectible

Fun/Entertainment Experience11%+0.99

Excellent fun

Great toy

very happy with this toy

Size-Overall8%+0.95

Good size

Large figure and my grandson loved it

This Mattel toy offers good value because the large size makes it feel like a very substantial present for a young fan

Collectibles8%+0.52

Perfect price point for a fantastic collectible

Definitely a great addition to any collection

Such a cool collectable

Return

0.8% Return rate 36% Fixable by listing

Size-Overall23%▁██▆▅▁

Partly my fault as I didnt read the size

Huge

Smaller than expected

Quality-Overall13%▁▁▄▃█▆

Poor quality

Mediocre at best

honestly you're better off getting a slightly more expensive one for higher quality

Value For Money10%█▃▃▃▂▁

Bit expensive

chatty for the price

Over priced when it doesn't even light up

Defective Material/Parts9%▁▁▁▁▃█
Advertised Vs Actual Product6%▁▁▇▇▇█

FAQ

Common Batman Figure questions

Answered from the same tracked data.