batman figure
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£21.64avg listing price — sweet spot $15–$100
Review moat
Great339.15avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.93–£158.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£42K£42K/yr · 213K searches
According to Flapen's Amazon United Kingdom niche tracking, batman figure is a £42K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
batman figure market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £65K–£87K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,192
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 33%
- Out of stock
- 4.2%
- Avg brand age
- 47 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
151
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
7%
- DC Comics30%
- McFarlane24%
- Mattel16%
- Spin Master15%
- Paladone5%
- Textiles 4 Home3%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +8.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top batman figure search terms
- batman figure100K/yr
- batman action figure30K/yr
- dc figures22K/yr
- batman figures19K/yr
- batman statue18K/yr
- dc action figures13K/yr
- dc comics action figures6K/yr
- the batman figure4K/yr
Top batman figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DC Comics Batman The Dark Knight Batman Action Figure 12-Inch
Spin Master£8.064.8★81 rev
McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
McFarlane£22.254.8★17 rev
DC Comics Batman 85th Anniversary Action Figure Set 3-Pack
DC Comics£11.694.6★689 rev
Mattel DC Premier Series 6.5in Batman Action Figure Series 1
Mattel£11.244.9★22 rev
DC Comics BATMAN 30 cm Rebirth BATMAN Action Figure
DC Comics£8.114.8★1,573 rev
Newest
by launch dateMattel DC Premier Series 6.5in Batman Action Figure Series 1
Mattel£11.2422 rev
Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68
Mattel£10.7315 rev
Mattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96
Mattel£11.1721 rev
McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys
McFarlane£28.805 rev
McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
McFarlane£22.2517 rev
Trending
90-day click momentumMattel DC Premier 6.5 Inch Robin Action Figure Series 1 Detailed Super Hero Design 22 Articulations & Fabric Cape Weapon Stand & Accessories JMD96
Mattel£11.174.4★
Mattel DC 12-Inch Batman Action Figure Black Batsuit with Yellow Belt & Fabric Cape Detailed Design & 7 Points of Articulation JMD68
Mattel£10.734.4★
Mattel DC Premier Series 6.5in Batman Action Figure Series 1
Mattel£11.244.9★
McFarlane Batman: The Animated Series Batman (with Alternate Expressions) 6in Build-A Figure Toys
McFarlane£28.803.4★
McFarlane DC Multiverse Batman (Batman: Hush 2) 7in Action Figure Toys
McFarlane£22.254.8★
What buyers say about batman figure
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and value arrived quickly”
“Good value for money”
“Excellent fun”
“Good size”
“Perfect price point for a fantastic collectible”
“Gift”
“Design was cool”
“sturdy well made”
“wont break easily”
“Brilliant, very bright”
What buyers complain about
“Partly my fault as I didnt read the size”
“Bit expensive”
“Its small barely lights up”
“It keeps falling off”
“Poor quality”
“Material was so cheap”
“Doesn't move and cheaply made”
“wasn't protected at all”
“Nothing in the listing stated it was second hand”
“Maybe its just a battery issue”
Top return reasons
Common questions
- Is batman figure profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 40 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the batman figure niche?
- 12 brands and 151 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in batman figure?
- Top complaints mined from reviews: Size-Overall, Value For Money, Brightness/Shine/Glow. The return rate is 0.8%.
- When does demand for batman figure peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the batman figure niche?
- Listings span £5.93–£158.86; the average listing price is £21.64 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.