Barbie Clothes

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

3.1%

Market size, estimated

£148Ka year

Peak month

December3.5× the quietest month

Top search term

barbie clothes286K searches a year

Listings sell for £10.59 on average, from £5.41 to £26.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.59 that is £3K to £5K a year per listing.

Average price

£10.59under the $15 to $100 sweet spot

Price range

£5.41–£26.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #112 within Dolls & Accessories. It carries 1,278 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#112in Dolls & Accessories

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,278per listing

Listings tracked

42

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months