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Banana Costume

Fail

Demand is soft, at -28.2% this quarter, so Banana Costume is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£182K/yr240K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
79%top-5 click share · 11 brands · 14 sellers

Flapen Score

Banana Costume against its category

The dotted line is the Toys & Games average. Past it, Banana Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Costume 240K times last year and spent an estimated £182K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
8.2%
Market size, estimated
£182Ka year
Peak month
October16.9× the quietest month
Top search term
banana costume173K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £4.68 to £23.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.23 that is £5K to £7K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£4.68–£23.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #644 within Fancy Dress. It carries 43 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#644in Fancy Dress
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Banana Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£73K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

  • EYWILYWI31%
  • JBLJDWD19%
  • Generic17%
  • AYBUY6%
  • AMAMHAHAVA5%
  • SDXCJY4%
  • Open — no brand owns it (5 brands, 17%)

Demand

Banana Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 16.9×

Search terms

Top Banana Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana costume173K/yr
  • banana costume adult18K/yr
  • bannana costume adult15K/yr
  • banana outfit8K/yr
  • banana suit8K/yr
  • adult banana costume8K/yr
  • inflatable banana costume5K/yr
  • bannana costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.25

Poor quality

But dont buy this if you want anything good quality or lasting

Awful quality, nothing like the picture, avoid

Size-Overall13%−0.20

Shoddy made and very small

Very small sizing

Stitch/Finish/Polish8%−0.13

Looks cheap and stitching shoddy

Durability8%−0.13

poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost

Material Quality8%−0.11

Really cheap thin papery fabric

Poor material

Love

Value For Money33%+2.88

Affordable

Value for money

Good value

Advertised Vs Actual Product20%+0.70

Ok. As you'd expect

Exactly what it shows in the picture, cant complain

Quality-Overall15%−0.25

Perfect... good quality and easy to iron out the packaging creases

Good quality for price

Fun/Entertainment Experience10%+1.00

Great fun item

Size-Overall8%−0.20

fitted well

It fits my 10 year old perfect

Return

1.8% Return rate 54% Fixable by listing

Size-Overall46%▃▃▅█▅▇

Shoddy made and very small

Very small sizing

Quality-Overall23%█▆█▄▇▃

Poor quality

But dont buy this if you want anything good quality or lasting

Awful quality, nothing like the picture, avoid

Material Quality12%▆▂▅▃█▃

Really cheap thin papery fabric

Poor material

Advertised Vs Actual Product8%▁█▂▁▄▄

super different than it is advertised

Nothing like the picture at all

Thin4%▁█▅▁▁▆

Very thin material and uneven lines

FAQ

Common Banana Costume questions

Answered from the same tracked data.