Is banana costume profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (48/100).

How competitive is the banana costume niche?

11 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in banana costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Stitch/Finish/Polish. The return rate is 1.8%.

When does demand for banana costume peak?

Demand peaks in Oct–Nov; the busiest month runs 16.9× the quietest.

What does it cost to enter the banana costume niche?

Listings span £4.68–£23.93; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.

banana costume

Skip it

Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible43.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Okay£4.68–£23.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay£182K

£182K/yr · 240K searches

Avg price

Okay£9.23

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, banana costume is a £182K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

banana costume market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £115K–£138K; units × avg price
Conversion rate: 8.2%
Avg BSR: #644
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 12.7%
Avg brand age: 31 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

EYWILYWI31%
JBLJDWD19%
Generic17%
AYBUY6%
AMAMHAHAVA5%
SDXCJY4%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 16.9×

Open Trend

Top banana costume search terms

banana costume173K/yr -33.3%6.3% conv.
banana costume adult18K/yr -27.2%9.4% conv.
bannana costume adult15K/yr -14.6%6.7% conv.
banana outfit8K/yr +8.9%6.8% conv.
banana suit8K/yr +18.8%6.0% conv.
adult banana costume8K/yr -21.3%12.3% conv.
inflatable banana costume5K/yr -4.5%1.7% conv.
bannana costume5K/yr -54.2%3.4% conv.

All search terms

Top banana costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)

EYWILYWI£6.133.8★73 rev

JBLJDWD Banana Costume Adult Halloween Costumes One Size Fits Most Lightweight and Comfortable Banana Costume Adult Easy to Wear and Remove Funny Costume for Adults

JBLJDWD£7.643.9★136 rev

Banana Costume for Adults Fun Banana Fancy Dress Outfit Perfect for Halloween Parties and Costumes Lightweight and Comfortable Fruit Costume for Men and Women

Generic£6.713.7★24 rev

AYBUY Banana Costume for Adults Fun Banana Fancy Dress Outfit Inflatable Banana Toy Lightweight and Comfortable Fruit Costume for Christmas Party Carnival Role Playing

AYBUY£6.064.2★102 rev

AMAMHAHAVA Adult Banana Onesie Fruit Costume Halloween Cosplay Pyjamas Novelty Nightwear for Women and Men

AMAMHAHAVA£23.934.4★36 rev

Newest

by launch date

TZMFHD 3-Piece Banana Pyjamas Outfit for Adults Banana Costume Funny Costumes Humorous Costume for Social Gatherings and Gift Giving

TZMFHD£8.580 rev

4mo ago

AMAMHAHAVA Adult Banana Onesie Fruit Costume Halloween Cosplay Pyjamas Novelty Nightwear for Women and Men

AMAMHAHAVA£23.9336 rev

6mo ago

FACHOI Banana Costume for Adults Banana Fancy Dress for Adults Funny Costume for Halloween Parties and Cosplay Costumes Lightweight and Comfortable Fruit Costume for Men and Women

FACHOI£4.683 rev

7mo ago

SDXCJY Banana Costume for Adults Lightweight and Comfortable Banana Costume Fun Banana Fancy Dress Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (yellow)

SDXCJY£5.5310 rev

7mo ago

AYBUY Banana Costume for Adults Fun Banana Fancy Dress Outfit Inflatable Banana Toy Lightweight and Comfortable Fruit Costume for Christmas Party Carnival Role Playing

AYBUY£6.06102 rev

1y ago

What buyers say about banana costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Affordable”

Advertised Vs Actual Product20%

“Ok. As you'd expect”

Quality-Overall15%

“Perfect... good quality and easy to iron out the packaging creases”

Fun/Entertainment Experience10%

“Great fun item”

Size-Overall8%

“fitted well”

Material Quality5%

“Material fantastic”

Design-Overall3%

“Design was good as the costume was to be worn whilst playing football”

What buyers complain about

Quality-Overall29%

“Poor quality”

Size-Overall13%

“Shoddy made and very small”

Stitch/Finish/Polish8%

“Looks cheap and stitching shoddy”

Durability8%

“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”

Material Quality8%

“Really cheap thin papery fabric”

Advertised Vs Actual Product8%

“super different than it is advertised”

Wrinkles8%

“is still wrinkled”

Texture/Consistency-Overall4%

“The texture is awful”

Thin4%

“Very thin material and uneven lines”

Top return reasons

Size-Overall46%

Quality-Overall23%

Material Quality12%

Advertised Vs Actual Product8%

Thin4%

Strength2%

Stitch/Finish/Polish2%

Defective Material/Parts1%

Compatibility-Overall1%

Inflation/Deflation1%

Common questions

Is banana costume profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (48/100).
How competitive is the banana costume niche?: 11 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in banana costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Stitch/Finish/Polish. The return rate is 1.8%.
When does demand for banana costume peak?: Demand peaks in Oct–Nov; the busiest month runs 16.9× the quietest.
What does it cost to enter the banana costume niche?: Listings span £4.68–£23.93; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.