Baby Travel Toys
MaybeReturns run at only 0.9% of orders. But shoppers spend only $48K a year here, so Baby Travel Toys is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 4459
- Market size
- £48K/yr130K searches / yr
- 90-day growth
- +71.5%search demand this quarter
- Competition
- 42%top-5 click share · 33 brands · 67 sellers
Flapen Score
Baby Travel Toys against its category
The dotted line is the Toys & Games average. Past it, Baby Travel Toys is stronger. Inside it, weaker.
Market
The Baby Travel Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Travel Toys 130K times last year and spent an estimated £48K. The top 5 brands take 45% of clicks. Demand peaks in May–Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- +71.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £48Ka year
- Peak month
- May2.9× the quietest month
- Top search term
- plane toys for 1 year old34K searches a year
02 · Price
A sale here is worth £10.27.
Listings sell for £10.27 on average, from £3.40 to £22.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.27 that is £1K to £3K a year per listing.
- Average price
- £10.27under the $15 to $100 sweet spot
- Price range
- £3.40–£22.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #107 within Baby & Toddler Toys. It carries 2,903 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #107in Baby & Toddler Toys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,903per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Baby Travel Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
weirtoya Busy Board for 1 Year Old Montessori Toys for 1 2 3 Year Old Boy Girl Birthday Gifts 8 in1 Toddler Toys Travel Activities Busy Cube My First Montessori Busy Board (Blue)
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 1y ago

lerrbo Busy Cube Sensory Toy for Babies 6M+ 1PCS
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 2y ago

Busy Board for Toddlers Montessori Sensory Toys Activity Board for Fine Motor Skills Preschool Educational Learning Gifts for 1 2 3 4 5 Year Old Girls & Boys Autism Toys Car Airplane Travel Toy
- Price
- £14.24
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 3y ago

VEYLIN Pop Tubes 6PCS Fidget Toys for Kids Sensory and Learning Toys for Toddlers
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 529
- Age
- 4y ago

Montessori Toys for 1 2 3 Year Olds Toddler Toys Wooden Color Sorting Toys
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 1y ago
Trending
90-day click momentum
Akosuntoys Montessori Toys for 1 year old 3 in 1 Wooden Toddler Travel Toys for 1 2 Year Old Boys Girls Color Sorting & Fine Motor Skills Baby Toys Gifts for 1 2 3 Year Old Boy Girl
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

8 Pcs Suction Toys Sucker Toys for Kids Plane Suction Toy Baby Plane Colorful Suction Toy Baby Airplane Set Suitable for Children to Play with(Random Color)
- Price
- £7.21
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
![[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)](https://m.media-amazon.com/images/I/51FRZYJVy9L.jpg)
[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 6,625
- Age
- 4y ago

hahaland Toddler Busy Book Montessori Board for 1+ Year Olds Farm Themed
- Price
- £22.63
- Rating
- 4.6/5
- Reviews
- 3,391
- Age
- 2y ago

Vanmor Baby Suction Cup Spinning Top Toys Spinner Toys for Babies-4pcs
- Price
- £10.53
- Rating
- 4.5/5
- Reviews
- 1,787
- Age
- 4y ago
Newest
by launch date
8 Pcs Suction Toys Sucker Toys for Kids Plane Suction Toy Baby Plane Colorful Suction Toy Baby Airplane Set Suitable for Children to Play with(Random Color)
- Price
- £7.21
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Bambebe 3PC Fidget Popper Sensory Toys Pop It Toys for Toddlers Autism Montessori Baby Toys for Airplane Travel Car for 12+ Months 1 2 3 Year Old Boys & Girls
- Price
- £7.67
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago

EliphonTowne Airplane Travel Toys - Travel Busy Cube Toy Planes Games Activity Learning Toy for Boy & Girl Birthday Gift
- Price
- £8.18
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Akosuntoys Montessori Toys for 1 year old 3 in 1 Wooden Toddler Travel Toys for 1 2 Year Old Boys Girls Color Sorting & Fine Motor Skills Baby Toys Gifts for 1 2 3 Year Old Boy Girl
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

weirtoya Busy Board for 1 Year Old Montessori Toys for 1 2 3 Year Old Boy Girl Birthday Gifts 8 in1 Toddler Toys Travel Activities Busy Cube My First Montessori Busy Board (Blue)
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 348
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 falling
Sellers
67
Top-5 brand share
45%
Top 20: 85%
Top-5 click share
42%
Top 20: 80%
Open market
50%
- weirtoya16%
- lerrbo9%
- TuDou8%
- VEYLIN6%
- hahaland5%
- AiTuiTui5%
Demand
Baby Travel Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 2.9×
Search terms
Top Baby Travel Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plane toys for 1 year old34K/yr
- baby travel toys34K/yr
- travel toys for 1 year old28K/yr
- baby plane toys14K/yr
- baby toys for plane journey6K/yr
- toys for plane journey 1 year old9K/yr
- baby travel toys 12-18 months5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Travel Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pieces dont stick well - fell everywhere - definitely not suitable for plane or car journeys
the little pieces did not hold
Does not stick
broke quite easily
Broke after a couple of uses
broke within a few weeks
They are big
Very small
the box it Comes in is far to small
expensive
Overpriced
Not worth the money
Cheap and cheerful
Not good quality
Also the quality is really bad they are very soft
Love
Good toy
Good fun
plays with it every day
the build quality feels sturdy
Good quality toys
Excellent product
Good value
Well worth it
Excellent value for money
Fun & Educational
Good educational book
Great for learning and fun
Great present for a little one
Perfect for gifting
Great gift
Return
0.9% Return rate 23% Fixable by listing
Cheap and cheerful
Not good quality
Also the quality is really bad they are very soft
They are big
Very small
the box it Comes in is far to small
didnt order another as I could tell the part would likely break with use anywat
Broken toy
Pieces dont stick well - fell everywhere - definitely not suitable for plane or car journeys
the little pieces did not hold
Does not stick
did not work well
Duck not working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Travel Toys questions
Answered from the same tracked data.









