American Girl Dolls

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

0.6%

Market size, estimated

£34Ka year

Peak month

December3.2× the quietest month

Top search term

american girl dolls69K searches a year

Listings sell for £24.14 on average, from £6.06 to £182.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.

Average price

£24.14inside the $15 to $100 sweet spot

Price range

£6.06–£182.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #462 within Dolls & Accessories. It carries 3,567 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

23.4%

Average rank

#462in Dolls & Accessories

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,567per listing

Listings tracked

40

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months