American Girl Dolls

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

0.6%

Market size, estimated

£34Ka year

Peak month

December3.2× the quietest month

Top search term

american girl dolls69K searches a year

Listings sell for £24.14 on average, from £6.06 to £182.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.14 that is £0 to £2K a year per listing.

Average price

£24.14inside the $15 to $100 sweet spot

Price range

£6.06–£182.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #462 within Dolls & Accessories. It carries 3,567 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

23.4%

Average rank

#462in Dolls & Accessories

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,567per listing

Listings tracked

40

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months