- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £140K/yr261K searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 19 sellers
Flapen Score
Alphablocks against its category
The dotted line is the Toys & Games average. Past it, Alphablocks is stronger. Inside it, weaker.
Market
The Alphablocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alphablocks 261K times last year and spent an estimated £140K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £140Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- alphablocks207K searches a year
02 · Price
A sale here is worth £11.47.
Listings sell for £11.47 on average, from £2.30 to £21.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £11.47 that is £11K to £14K a year per listing.
- Average price
- £11.47under the $15 to $100 sweet spot
- Price range
- £2.30–£21.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #168 within Learning & Education. It carries 111 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 14.0%
- Average rank
- #168in Learning & Education
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 111per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Alphablocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ALPHABLOCKS Character Play Set - Kids Alphabet Plastic Figures Blocks Toy
- Price
- £15.10
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 1y ago

Kiddimax ALPHABLOCKS 26 Alphabet Characters Set Educational Toy for Kids Word Building Ages 3+
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

ALPHABLOCKS Word Builder Learning Games - Kids Phonics Spelling Set Toy
- Price
- £7.30
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 2y ago

Alphablocks AN20 Phonics Fun Toy-Learn Letter Recognition and Sounds Spelling and Vocabulary-Perfect for Interactive Play and Child Development Features 4 Game Modes 3+ Years Multiple
- Price
- £16.19
- Rating
- 4.2/5
- Reviews
- 394
- Age
- 5y ago

ALPHABLOCKS Mini Tablet - Kids Electronic ABC Learning Pad Toy
- Price
- £8.84
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 1y ago
Trending
90-day click momentum
Alphablocks Sticker Activity Set 40+ Pieces with Felt Tips Ages 3+
- Price
- £2.30
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4mo ago

Kiddimax ALPHABLOCKS 26 Alphabet Characters Set Educational Toy for Kids Word Building Ages 3+
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

tonies Alphablocks Audio Clever Pocket Tonie Set for use with Toniebox
- Price
- £15.98
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 1y ago

ALPHABLOCKS Mini Tablet - Kids Electronic ABC Learning Pad Toy
- Price
- £8.84
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 1y ago

ALPHABLOCKS Word Builder Learning Games - Kids Phonics Spelling Set Toy
- Price
- £7.30
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 2y ago
Newest
by launch date
Kiddimax ALPHABLOCKS 26 Alphabet Characters Set Educational Toy for Kids Word Building Ages 3+
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Alphablocks Sticker Activity Set 40+ Pieces with Felt Tips Ages 3+
- Price
- £2.30
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4mo ago

ALPHABLOCKS - AN26 - Jigword Rainbow Multicolor
- Price
- £9.92
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

ALPHABLOCKS Character Play Set - Kids Alphabet Plastic Figures Blocks Toy
- Price
- £15.10
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 1y ago

ALPHABLOCKS Mini Tablet - Kids Electronic ABC Learning Pad Toy
- Price
- £8.84
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Alphablocks71%
- Kiddimax22%
- tonies5%
- BLADEZ2%
- Open — no brand owns it (0%)
Demand
Alphablocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Alphablocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alphablocks207K/yr
- alphablocks toys19K/yr
- alpha blocks18K/yr
- alphablocks phonics fun10K/yr
- alphablocks character set6K/yr
Reviews and returns
What reviews say buyers love and hate about Alphablocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Allot smaller than anticipated
the box is huge for what you get
So small
Cheaply made
The pens are not great quality
Awful quality
breakable
only played with twice before it broke
Broke in 2 days
its really flimsy and has bent and broke within the first few uses
Not sturdy enough
Flimsy
Does not work correctly
Love
Great toys
the activities in the little booklet are good
Toddler fun
Excellent product
Everything included is of good quality
Well made and good quality
useful for teaching
Great educational toys, well made and durable
My little one was really enjoying learning from this
Great gift
Great as a present
As described
Perfect as described, bargin
Return
1.4% Return rate 16% Fixable by listing
Does not work correctly
Allot smaller than anticipated
the box is huge for what you get
So small
breakable
only played with twice before it broke
Broke in 2 days
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alphablocks questions
Answered from the same tracked data.









