Skip to content

Airplane Toys

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 2.5% of searches, so Airplane Toys is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 44
Market size
£186K/yr605K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
25%top-5 click share · 57 brands · 120 sellers

Flapen Score

Airplane Toys against its category

The dotted line is the Toys & Games average. Past it, Airplane Toys is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airplane Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airplane Toys 605K times last year and spent an estimated £186K. The top 5 brands take 32% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
2.5%
Market size, estimated
£186Ka year
Peak month
December2.6× the quietest month
Top search term
plane toys42K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £3.40 to £29.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£3.40–£29.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #69 within Hobbies. It carries 534 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#69in Hobbies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
534per listing
Listings tracked
84

04 · Newcomers

Amazon counts 4 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Airplane Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

120

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

25%

Top 20: 55%

Open market

64%

  • Tcvents9%
  • AtomDream Tech7%
  • VCOSTORE6%
  • m zimoon5%
  • Corgi5%
  • HANGOU4%

Demand

Airplane Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Airplane Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plane toys42K/yr
  • aeroplane toys75K/yr
  • airplane toys77K/yr
  • model plane48K/yr
  • toy plane44K/yr
  • plane model42K/yr
  • toy aeroplane31K/yr
  • plane toy30K/yr
  • model planes26K/yr
  • toy planes23K/yr

Reviews and returns

What reviews say buyers love and hate about Airplane Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.10

Not very durable unfortunately

Broken

Broken on first use

Size-Overall9%−0.02

The box is too big

Incorrect sizing

Quite small

Strength8%−0.05

flimsy

They are not strong

Very fragile

Quality-Overall7%

very poor quality build

Wings are not the best quality, crashed a couple of times and broke

Extremely poor quality

Advertised Vs Actual Product6%−0.07

Doesn't exactly look like the picture

not as described

The description is very misleading

Love

Fun/Entertainment Experience24%+2.10

Hours of entertainment

engaging toy

Fun to use

Value For Money14%+0.80

Not expensive

Excellent Value

Great value

Quality-Overall12%

I am really impressed by the sheer quality of these

Great quality, easy to set up, and works great

Amazing quality

Durability5%−0.10

does not break

They don't break easily

They are durable

Gifting Purpose5%+0.43

Suitable as a gift

Amazing gift

it is well presented in a lovely gift box

Return

0.8% Return rate 34% Fixable by listing

Size-Overall25%█▇▇▅▆▅

The box is too big

Incorrect sizing

Quite small

Quality-Overall13%▅█▇▆▄▅

very poor quality build

Wings are not the best quality, crashed a couple of times and broke

Extremely poor quality

Defective Material/Parts13%▄▆██▅▅
Functionality-Overall10%▆▅▄▇▅█

Doesn't work

One of the blue ones does not work

did not work well

Adhesion/Stickiness5%▁▁▃▄██

FAQ

Common Airplane Toys questions

Answered from the same tracked data.