Airfix

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

1.1%

Market size, estimated

£257Ka year

Peak month

December3.6× the quietest month

Top search term

airfix model kits296K searches a year

Listings sell for £18.27 on average, from £5.57 to £43.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £18.27 that is £2K to £5K a year per listing.

Average price

£18.27inside the $15 to $100 sweet spot

Price range

£5.57–£43.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #49 within Hobbies. It carries 626 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

0.8%

Average rank

#49in Hobbies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

626per listing

Listings tracked

64

15 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

10Amazon's first-year sales bar

Average brand age

43 months