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Air Hockey Table

Maybe

The products selling today average only 4.0★. But prices span $7.59–$933.94, mostly outside the sweet spot, so Air Hockey Table is a Maybe.

Flapen Score
57
57 / 100
Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 44
Market size
£274K/yr193K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
39%top-5 click share · 20 brands · 43 sellers

Flapen Score

Air Hockey Table against its category

The dotted line is the Toys & Games average. Past it, Air Hockey Table is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Hockey Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Hockey Table 193K times last year and spent an estimated £274K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.5%
Market size, estimated
£274Ka year
Peak month
December8.5× the quietest month
Top search term
air hockey table89K searches a year

02 · Price

A sale here is worth £98.03.

Listings sell for £98.03 on average, from £7.59 to £933.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £98.03 that is £10K to £25K a year per listing.

Average price
£98.03inside the $15 to $100 sweet spot
Price range
£7.59–£933.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£10K–£25K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #35 within Games & Accessories. It carries 127 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
54%
Out of stock, average day
10.7%
Average rank
#35in Games & Accessories
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
127per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Air Hockey Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£8K£16K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

43

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

26%

  • Power Play42%
  • SereneLife14%
  • Global Gizmos5%
  • COSTWAY4%
  • HLC4%
  • Generic4%

Demand

Air Hockey Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Air Hockey Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air hockey table89K/yr
  • air hockey45K/yr
  • air hockey table for kids40K/yr
  • mini air hockey table5K/yr
  • table top air hockey6K/yr
  • table hockey4K/yr
  • table air hockey4K/yr

Reviews and returns

What reviews say buyers love and hate about Air Hockey Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life15%+0.53

Battery's do run out quite quick

Only downside, needs 8 AA batteries and not sure yet how long theyre gonna last

Strength10%−0.12

Flimsy, easy to assemble

Functionality-Overall10%−0.12

Item not working

Doesn't work as intended

Durability10%−0.12

Lasted 1 day

Only lasted a day

Battery Inclusion5%+0.17

does not come with batterys so I would recommend to buy some good branded ones

Love

Fun/Entertainment Experience35%+1.92

Fun game

good fun for my grandchildren

Family Fun

Quality-Overall18%+0.33

Good quality, easy assembly

very well built

Good quality

Value For Money14%+0.78

Great value for money

Price is as expected for this type of interactive hands on game

Worth the money

Size-Overall4%+0.20

perfect size

Perfect size for the family table

Noise Level4%+0.26

the noise level is not excessive

Easy to use with grandkids and adults and it run quiet when switched on

Return

1.1% Return rate 25% Fixable by listing

Defective Material/Parts26%▇██▇█▄

Item not working

Size-Overall19%▅▄▂▃▄█

This tabletop air hockey game is smaller than i thought due to the advert pictures

Quality-Overall10%▁█▄█▇▁

the hand pieces are very low in quality

Functionality-Overall8%▁▅█▂▂▁

Item not working

Doesn't work as intended

Gifting Purpose7%▁▁▇▅▃█

FAQ

Common Air Hockey Table questions

Answered from the same tracked data.