Is air hockey table profitable to sell on Amazon United Kingdom?

The niche generates £274K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the air hockey table niche?

20 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in air hockey table?

Top complaints mined from reviews: Battery Life, Strength, Functionality-Overall. The return rate is 1.1%.

When does demand for air hockey table peak?

Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the air hockey table niche?

Listings span £7.59–£933.94; the average listing price is £98.03 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.

air hockey table

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great127.11

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great£98.03

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay£274K

£274K/yr · 193K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Price range

Bad£7.59–£933.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap High Price

According to Flapen's Amazon United Kingdom niche tracking, air hockey table is a £274K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

air hockey table market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £245K–£294K; units × avg price
Conversion rate: 1.5%
Avg BSR: #35
Page quality: 0%
Prime: 54%
Sponsored: 86%
Out of stock: 10.7%
Avg brand age: 40 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

26%

Power Play42%
SereneLife14%
Global Gizmos5%
COSTWAY4%
HLC4%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top air hockey table search terms

air hockey table89K/yr -11.8%1.0% conv.
air hockey45K/yr -20.2%1.2% conv.
air hockey table for kids40K/yr -18.4%1.6% conv.
mini air hockey table5K/yr +9.7%1.8% conv.
table top air hockey6K/yr -20.8%2.4% conv.
table hockey4K/yr -38.7%0.9% conv.
table air hockey4K/yr -28.2%1.3% conv.

All search terms

Top air hockey table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power Play Air Hockey Table Game Wooden Portable Table Toys Game for Kids and Adults 16 inches Brown

Power Play£8.651.0★1 rev

Power Play | Air Hockey Table Game Wooden Portable Table Toys Game for Kids and Adults 20inches Brown

Power Play£15.054.4★257 rev

Power Play | Air Hockey Table Game Wooden Portable Table Toys Game for Kids and Adults 28inches Brown

Power Play£25.023.8★320 rev

Powerplay 3 in 1 Table Top Games Multi Game Table Set Mini Football Hockey and Table Tennis One Size

Power Play£19.484.0★373 rev

SereneLife Air Hockey Table Game - Compact Arcade Table for Kids and Adults Air Powered Play Surface Scratch Resistant Finish Puck and Pusher Set for Game Room and Apartment Play

SereneLife£107.904.1★362 rev

Newest

by launch date

Glückpa Kids Tabletop Air Hockey Game with Hover Puck and 2 Paddles

Glückpa£8.345 rev

3mo ago

48.5x30.5cm Table Top Air Hockey Game Mini Games Air Hockey Table With Air Hockey Pucks & Air Hockey Pushers Arcade Game For Kids & Adults Family Game Night And Travel Play

ZMR SHOP CRAFT£13.791 rev

4mo ago

COSTWAY 2 in 1 Multi Game Table Swivel Football & Pool Combo Table with 2 Foosballs 2 Cue Sticks Triangle & Box of Billiard Indoor Arcade Game Tables for Home Party (Grayish Brown 124x60.5x81cm)

COSTWAY£116.090 rev

5mo ago

7 in 1 Games & Dining Table 7ft Oak Wood Pool Table Tennis Air Hockey Chess Backgammon Shuffleboard Multi Sports Game Set Indoor Party Entertainment Home Office Adult Kids Accessories Included

Monster Shop£869.841 rev

6mo ago

7 in 1 Games & Dining Table 7ft Grey Wood Effect Pool Table Tennis Air Hockey Chess Backgammon Shuffleboard Multi Sports Game Set Indoor Entertainment Home Office Adult Kids Accessories Included

Monster Shop£933.941 rev

6mo ago

What buyers say about air hockey table

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience35%

“Fun game”

Quality-Overall18%

“Good quality, easy assembly”

Value For Money14%

“Great value for money”

Size-Overall4%

“perfect size”

Noise Level4%

“the noise level is not excessive”

Ease Of Use4%

“Easy to use with grandkids and adults and it run quiet when switched on”

Weight Light3%

“easy lightweight to carry”

Material Quality3%

“good material”

Gifting Purpose3%

“Great gift idea”

Assembly/Installation2%

“easy assembly”

What buyers complain about

Battery Life15%

“Battery's do run out quite quick”

Strength10%

“Flimsy, easy to assemble”

Functionality-Overall10%

“Item not working”

Durability10%

“Lasted 1 day”

Battery Inclusion5%

“does not come with batterys so I would recommend to buy some good branded ones”

Quality-Overall5%

“the hand pieces are very low in quality”

Defective Material/Parts5%

“Item not working”

Wood Quality5%

“the wood is so cheap it gets damaged very time”

Assembly/Installation3%

“you will need to use the supplied screwdriver to install them”

Size-Overall3%

“This tabletop air hockey game is smaller than i thought due to the advert pictures”

Top return reasons

Defective Material/Parts26%

Size-Overall19%

Quality-Overall10%

Functionality-Overall8%

Gifting Purpose7%

Assembly/Installation6%

Advertised Vs Actual Product3%

Durability3%

Ease Of Use2%

Product Condition2%

Common questions

Is air hockey table profitable to sell on Amazon United Kingdom?: The niche generates £274K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the air hockey table niche?: 20 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in air hockey table?: Top complaints mined from reviews: Battery Life, Strength, Functionality-Overall. The return rate is 1.1%.
When does demand for air hockey table peak?: Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the air hockey table niche?: Listings span £7.59–£933.94; the average listing price is £98.03 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.