Adopt Me
FailThe top 5 brands take 100% of clicks, so Adopt Me is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £24K/yr305K searches / yr
- 90-day growth
- -47.4%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 100 sellers
Flapen Score
Adopt Me against its category
The dotted line is the Toys & Games average. Past it, Adopt Me is stronger. Inside it, weaker.
Market
The Adopt Me market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Adopt Me 305K times last year and spent an estimated £24K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- -47.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £24Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- adopt me155K searches a year
02 · Price
A sale here is worth £14.40.
Listings sell for £14.40 on average, from £7.22 to £21.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.40 that is £1K to £4K a year per listing.
- Average price
- £14.40under the $15 to $100 sweet spot
- Price range
- £7.22–£21.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,815 within Play Figures. It carries 183 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 82%
- Out of stock, average day
- 31.7%
- Average rank
- #1,815in Play Figures
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 183per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Adopt Me products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Adopt Me! 12 Pack Mystery Pets - Series 1 - 12 Pets - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Ages 6+
- Price
- £18.37
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

Adopt Me - Little Plush (Surprise Plush Pets) S4 Orange
- Price
- £15.25
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago

Jazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
- Price
- £13.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Adopt Me - Mystery Collectibles (Mystery Pets) S5 Figure
- Price
- £10.32
- Rating
- 3.7/5
- Reviews
- 83
- Age
- 1y ago

Adopt Me! Ice Cream Truck - Transforming Vehicle with Lights and Sounds - Top Online Game - Exclusive Virtual Item Code Included
- Price
- £16.53
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 2y ago
Trending
90-day click momentum
Jazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
- Price
- £13.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Adopt Me! Collector Plush - Snow Cat - Series 2 - Fun Collectible Toys for Kids Featuring Your Favourite Pet Ages 6+ White
- Price
- £17.79
- Rating
- 4.8/5
- Reviews
- 1,472
- Age
- 3y ago

Jazwares Adopt Me! AME0196-20 cm Plush - Yeti Official Plush with Game Code
- Price
- £11.00
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Adopt Me! Pets Multipack Tropical Time - Hidden Pet - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Featuring Your Favourite Pets Ages 6 Plus
- Price
- £12.60
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Adopt Me! 12 Pack Mystery Pets - Series 1 - 12 Pets - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Ages 6+
- Price
- £18.37
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago
Newest
by launch date
Adopt ME Plush Surprise Series 5 Plush Toy
- Price
- £16.35
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

Adopt Me - Mystery Collectibles (Mystery Pets) S5 Figure
- Price
- £10.32
- Rating
- 3.7/5
- Reviews
- 83
- Age
- 1y ago

Jazwares Adopt Me! AME0196-20 cm Plush - Yeti Official Plush with Game Code
- Price
- £11.00
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Jazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
- Price
- £13.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Adopt Me - Little Plush (Surprise Plush Pets) S4 Orange
- Price
- £15.25
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Adopt Me!75%
- Jazwares17%
- Fingerlings4%
- Character World2%
- Adopt Me2%
- Open — no brand owns it (0%)
Demand
Adopt Me search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Adopt Me search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adopt me155K/yr
- adopt me plush60K/yr
- adopt me egg35K/yr
- adopt me toys23K/yr
- adopt me plushies10K/yr
- adopt me figures7K/yr
- adopt me eggs5K/yr
- adopt me pets5K/yr
- adopt me mystery egg4K/yr
Reviews and returns
What reviews say buyers love and hate about Adopt Me
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not worth the price
Overpriced
why was there pure glue on the package
And its a lot smaller than you expect- the egg
not exactly soft
Quality wise its pretty average
Love
Great price when I purchased
Brought these as a gift definitely worth the money
Better price than toy shops and supermarkets
Very well made
good quality
very good quality
Great fun
omg this toy is amazing
Favourite toy straight away
It's cute and a perfect size to be carried around or to sleep with
They did fit the fingers
so soft qood quality
Return
0.8% Return rate 73% Fixable by listing
And its a lot smaller than you expect- the egg
not worth the price
Overpriced
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adopt Me questions
Answered from the same tracked data.









