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Adopt Me

Fail

The top 5 brands take 100% of clicks, so Adopt Me is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£24K/yr305K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
62%top-5 click share · 5 brands · 100 sellers

Flapen Score

Adopt Me against its category

The dotted line is the Toys & Games average. Past it, Adopt Me is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adopt Me market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adopt Me 305K times last year and spent an estimated £24K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
0.5%
Market size, estimated
£24Ka year
Peak month
December5.2× the quietest month
Top search term
adopt me155K searches a year

02 · Price

A sale here is worth £14.40.

Listings sell for £14.40 on average, from £7.22 to £21.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.40 that is £1K to £4K a year per listing.

Average price
£14.40under the $15 to $100 sweet spot
Price range
£7.22–£21.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,815 within Play Figures. It carries 183 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
31.7%
Average rank
#1,815in Play Figures
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Adopt Me products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Adopt Me!75%
  • Jazwares17%
  • Fingerlings4%
  • Character World2%
  • Adopt Me2%
  • Open — no brand owns it (0%)

Demand

Adopt Me search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Adopt Me search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adopt me155K/yr
  • adopt me plush60K/yr
  • adopt me egg35K/yr
  • adopt me toys23K/yr
  • adopt me plushies10K/yr
  • adopt me figures7K/yr
  • adopt me eggs5K/yr
  • adopt me pets5K/yr
  • adopt me mystery egg4K/yr

Reviews and returns

What reviews say buyers love and hate about Adopt Me

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.23

not worth the price

Overpriced

Adhesion/Stickiness13%+0.31

why was there pure glue on the package

Size-Overall13%−0.18

And its a lot smaller than you expect- the egg

Hard Feel6%+0.15

not exactly soft

Quality-Overall6%+1.02

Quality wise its pretty average

Love

Value For Money30%−0.23

Great price when I purchased

Brought these as a gift definitely worth the money

Better price than toy shops and supermarkets

Quality-Overall20%+1.02

Very well made

good quality

very good quality

Fun/Entertainment Experience18%+1.99

Great fun

omg this toy is amazing

Favourite toy straight away

Size-Overall10%−0.18

It's cute and a perfect size to be carried around or to sleep with

They did fit the fingers

Soft Feel7%

so soft qood quality

Return

0.8% Return rate 73% Fixable by listing

Size-Overall33%▁█▁▁▇▁

And its a lot smaller than you expect- the egg

Color20%█▁▁▁▁▁
Advertised Vs Actual Product20%▁▁▁█▅▁
Assembly/Installation7%▁█▁▁▁▁
Value For Money7%▁▁▁▁█▁

not worth the price

Overpriced

FAQ

Common Adopt Me questions

Answered from the same tracked data.