adopt me
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great182.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Price range
Okay£7.22–£21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 305K searches
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adopt me is a £24K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
adopt me market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £58K–£72K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,815
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 27%
- Out of stock
- 31.7%
- Avg brand age
- 34 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Adopt Me!75%
- Jazwares17%
- Fingerlings4%
- Character World2%
- Adopt Me2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top adopt me search terms
- adopt me155K/yr
- adopt me plush60K/yr
- adopt me egg35K/yr
- adopt me toys23K/yr
- adopt me plushies10K/yr
- adopt me figures7K/yr
- adopt me eggs5K/yr
- adopt me pets5K/yr
- adopt me mystery egg4K/yr
Top adopt me products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adopt Me! 12 Pack Mystery Pets - Series 1 - 12 Pets - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Ages 6+
Adopt Me!£18.374.9★11 rev
Adopt Me - Little Plush (Surprise Plush Pets) S4 Orange
Adopt Me!£15.254.4★78 rev
Jazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
Jazwares£13.795.0★1 rev
Adopt Me - Mystery Collectibles (Mystery Pets) S5 Figure
Adopt Me!£10.323.7★83 rev
Adopt Me! Ice Cream Truck - Transforming Vehicle with Lights and Sounds - Top Online Game - Exclusive Virtual Item Code Included
Jazwares£16.534.7★194 rev
Newest
by launch date
Adopt ME Plush Surprise Series 5 Plush Toy
Adopt Me£16.352 rev
Adopt Me - Mystery Collectibles (Mystery Pets) S5 Figure
Adopt Me!£10.3283 rev
Jazwares Adopt Me! AME0196-20 cm Plush - Yeti Official Plush with Game Code
Adopt Me!£11.005 rev
Jazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
Jazwares£13.791 rev
Adopt Me - Little Plush (Surprise Plush Pets) S4 Orange
Adopt Me!£15.2578 rev
Trending
90-day click momentumJazwares Adopt Me! 1 x Series 6 Mystery Pets Egg With Pet Figure Toy And Virtual Item Code
Jazwares£13.795.0★
Adopt Me! Collector Plush - Snow Cat - Series 2 - Fun Collectible Toys for Kids Featuring Your Favourite Pet Ages 6+ White
Adopt Me!£17.794.8★
Jazwares Adopt Me! AME0196-20 cm Plush - Yeti Official Plush with Game Code
Adopt Me!£11.004.8★
Adopt Me! Pets Multipack Tropical Time - Hidden Pet - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Featuring Your Favourite Pets Ages 6 Plus
Adopt Me!£12.604.8★
Adopt Me! 12 Pack Mystery Pets - Series 1 - 12 Pets - Top Online Game - Exclusive Virtual Item Code Included - Fun Collectible Toys for Kids Ages 6+
Adopt Me!£18.374.9★
What buyers say about adopt me
What buyers praise and complain about, mined from review topics.What buyers love
“Great price when I purchased”
“Very well made”
“Great fun”
“It's cute and a perfect size to be carried around or to sleep with”
“so soft qood quality”
“Its durable”
“the colour is amazing”
What buyers complain about
“not worth the price”
“why was there pure glue on the package”
“And its a lot smaller than you expect- the egg”
“not exactly soft”
“Quality wise its pretty average”
Top return reasons
Common questions
- Is adopt me profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the adopt me niche?
- 5 brands and 100 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in adopt me?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Size-Overall. The return rate is 0.8%.
- When does demand for adopt me peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the adopt me niche?
- Listings span £7.22–£21.44; the average listing price is £14.40 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.