Action Man
FailShoppers spend only $24K a year here, so Action Man is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £24K/yr133K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 42 sellers
Flapen Score
Action Man against its category
The dotted line is the Toys & Games average. Past it, Action Man is stronger. Inside it, weaker.
Market
The Action Man market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Action Man 133K times last year and spent an estimated £24K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £24Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- action man97K searches a year
02 · Price
A sale here is worth £14.66.
Listings sell for £14.66 on average, from £4.16 to £29.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.66 that is £0 to £1K a year per listing.
- Average price
- £14.66under the $15 to $100 sweet spot
- Price range
- £4.16–£29.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,251 within Play Figures. It carries 1,298 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 82%
- Out of stock, average day
- 15.1%
- Average rank
- #1,251in Play Figures
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,298per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Action Man products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mens Action Man Fully Commando Character Boxer Shorts Underwear Extra Small
- Price
- £4.16
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 8y ago

WORLD PEACEKEEPERS from Peterkin | 12 Marine (NBC Specialist) Action Figure & Accessories | 1:6 Scale | Action Figures & Accessories | Ages 3+
- Price
- £17.97
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 7y ago

ACTION MAN from Peterkin | Marine Ops | 12 action figure with 30 points of articulation | 4th Generation Special Edition | Action Figures | Ages 3+
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

WORLD PEACEKEEPERS from Peterkin | 12 S.A.S. Action Figure & Accessories | 1:6 Scale | Action Figures & Accessories | Ages 3+ Camouflage Camo
- Price
- £17.10
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 7y ago

WORLD PEACEKEEPERS from Peterkin | 12 EOD Technician Action Figure & Accessories | 1:6 Scale | Action Figures & Accessories | Ages 3+ Camouflage
- Price
- £17.92
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 7y ago
Trending
90-day click momentum
Mens Action Man Fully Commando Character Boxer Shorts Underwear Extra Small
- Price
- £4.16
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 8y ago

JOYIN MIlitary Vehicle Toy Set of Friction Powered Transport Airplane and Military Truck with Light and Sound Sirens and Soldier Army Men Action Figures for Kids
- Price
- £15.12
- Rating
- 4.4/5
- Reviews
- 647
- Age
- 5y ago

Itonash 30cm Plastic Action Figure Model Doll Male Dolls with Base Support for Decoration Photography Drawing Sketches Gifts Collectibles (Khaki)
- Price
- £9.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

ACTION MAN from Peterkin | Marine Ops | 12 action figure with 30 points of articulation | 4th Generation Special Edition | Action Figures | Ages 3+
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

ACTION MAN from Peterkin | Action Pilot | 12 action figure with 30 points of articulation | 4th Generation Special Edition | Action Figures | Ages 3+ Orange
- Price
- £20.64
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 7y ago
Newest
by launch date
Stretch Armstrong Basic Fun Core Figure 7-Inch Classic Stretchable Toy Flexible & Durable Hero Figure for Ages 5+
- Price
- £10.03
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 11mo ago

DC Comics SUPERMAN Action Figure 12-Inch
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 1,140
- Age
- 1y ago

Itonash 30cm Plastic Action Figure Model Doll Male Dolls with Base Support for Decoration Photography Drawing Sketches Gifts Collectibles (Khaki)
- Price
- £9.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

ACTION MAN from Peterkin | Marine Ops | 12 action figure with 30 points of articulation | 4th Generation Special Edition | Action Figures | Ages 3+
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

ACTION MAN from Peterkin | Night Ops | 12 action figure with 30 points of articulation and accessories | 4th Generation Special Edition | Action Figures | Ages 3+
- Price
- £29.92
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
42
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
7%
- Peterkin40%
- Novelty23%
- ACTION MAN20%
- Hwydo5%
- World's Smallest3%
- DC Comics3%
- Open — no brand owns it (4 brands, 7%)
Demand
Action Man search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Action Man search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- action man97K/yr
- action man figure20K/yr
- action man doll9K/yr
- action man vehicles4K/yr
- action man accessories3K/yr
Reviews and returns
What reviews say buyers love and hate about Action Man
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Who doesnt love stretch Armstrong
It is no stretch to recommend this tremendous toy
disappointed that hair is hard plastic
Broken item arrived
Small
He is much smaller than the original
Love
Fantastic toy
Enjoyed
Great toy set
Good quality and value arrived quickly
High quality
that said it seem well made
Worth the money
Excellent value for money
Bargain buy
Stretch
Stretchy lol
Stretchy bruh
Perfect, solider figure
Sturdy and amazing value
Return
0.6% Return rate 10% Fixable by listing
Broken item arrived
Small
He is much smaller than the original
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Action Man questions
Answered from the same tracked data.









