Abba Fancy Dress Costume

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.1%

Market size, estimated

£252Ka year

Peak month

October2.1× the quietest month

Top search term

abba outfits for women470K searches a year

Listings sell for £15.63 on average, from £6.98 to £25.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £15.63 that is £0 to £2K a year per listing.

Average price

£15.63inside the $15 to $100 sweet spot

Price range

£6.98–£25.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

6.7%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #843 within Fancy Dress. It carries 343 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

92%

Out of stock, average day

5.7%

Average rank

#843in Fancy Dress

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

343per listing

Listings tracked

75

22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months