Abba Fancy Dress Costume
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (1.1%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great24%top-5 click share — an open shelf
Review moat
Great342.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£6.98–£25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£252K£252K/yr · 1.5M searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Is abba fancy dress costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, abba fancy dress costume is a £252K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
abba fancy dress costume market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- £195K–£234K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #843
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 68%
- Out of stock
- 5.7%
- Avg brand age
- 33 months
- Avg seller age
- 189 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
84
Top-5 brand share
59%
Top 20: 88%
Top-5 click share
24%
Top 20: 60%
Open market
36%
- W WIDMANN MILANO Party Fashion20%
- Smiffys15%
- Kyndara11%
- Bryndo9%
- Rubies5%
- Wicked Costumes4%
abba fancy dress costume demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top abba fancy dress costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- abba outfits for women470K/yr
- 70s fancy dress women200K/yr
- abba fancy dress costume146K/yr
- 70s outfits for women64K/yr
- 70s fancy dress75K/yr
- abba fancy dress59K/yr
- mamma mia costume47K/yr
- abba outfits47K/yr
- abba costumes for women73K/yr
- abba costume44K/yr
Top abba fancy dress costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
W WIDMANN MILANO Party Fashion - 70s Disco Style Costume for Women Dancers Carnival Theme Parties Size M
W WIDMANN MILANO Party Fashion£16.763.8★467 rev
W WIDMANN MILANO Party Fashion - 70s Disco Style Costume for Women Dancers Carnival Theme Parties Size L
W WIDMANN MILANO Party Fashion£15.753.8★467 rev
Kyndara 4Pcs Abba Costumes for Women 70s Disco Fancy Dress Kit with 70s Vintage Dress Glasses Disco Ball Earrings Inflatable Microphone for Girls Theme Party Birthday Dance (Style-2 S)
Kyndara£12.704.6★44 rev
Bryndo 5 Pcs 70s Fancy Dress Set for Women Disco Costume Accessories with Pop Poncho Sequin Beret Hat Square Bling Sunglasses Earrings Necklace for 70s Theme Party Dress Up (Blue)
Bryndo£13.024.0★106 rev
Smiffys 70s Dancing Dream Costume Blue with Lace Up Jumpsuit 1970s Disco Fancy Dress Adult Dress Up Costumes
Smiffys£21.313.6★947 rev
Newest
by launch date
Bryndo 5 Pcs 70s Fancy Dress Set for Women Disco Costume Accessories with Abba Pop Poncho Sequin Beret Hat Square Bling Sunglasses Earrings Necklace for 70s Theme Party Dress Up (Pink)
Bryndo£12.77106 rev
Bryndo 5 Pcs 70s Fancy Dress Set for Women Disco Costume Accessories with Pop Poncho Sequin Beret Hat Square Bling Sunglasses Earrings Necklace for 70s Theme Party Dress Up (Blue)
Bryndo£13.02106 rev
Kyndara 4Pcs Abba Costumes for Women 70s Disco Fancy Dress Kit with 70s Vintage Dress Glasses Disco Ball Earrings Inflatable Microphone for Girls Theme Party Birthday Dance (Style-2 S)
Kyndara£12.7044 rev
louuuou 70s Outfits For Women Halloween Costume 4pcs Set Fancy Dress Costumes For Women Disco Party Poncho Cape With Silver Glitter Hat Glasses Earrings Fancy Dress
louuuou£13.8332 rev
Kyndara 5Pcs Abba Fancy Dress Costume for Women 1970s Disco Accessories Set with Disco Poncho Hat Wig Earrings Glasses for Adults Retro 70 Theme Party Dance
Kyndara£18.1834 rev
Trending
90-day click momentumBryndo 5 Pcs 70s Fancy Dress Set for Women Disco Costume Accessories with Abba Pop Poncho Sequin Beret Hat Square Bling Sunglasses Earrings Necklace for 70s Theme Party Dress Up (Pink)
Bryndo£12.774.0★
CHICZONE Womens Pleated V-Neck Sleeveless Blouse Shirt Casual Flare Tunic Tank Top Loose Fitting
CHICZONE£13.114.3★
Nawgut Sequin Flare Pants Sparkly Glitter High Waisted Bell Bottom Trousers Disco Party Clubwear for Women Champagne Large
Nawgut£22.303.9★
Nawgut Sequin Flared Pants Sparkly Glitter high Waist Watch Bottom Pants Disco Party Clubwear for Women Dark Blue Stripes XL
Nawgut£22.793.9★
W WIDMANN MILANO Party Fashion - 70s Disco Style Costume for Women Dancers Carnival Theme Parties Size XL
W WIDMANN MILANO Party Fashion£16.683.8★
What reviews say buyers love and hate about abba fancy dress costume
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for our forthcoming performance”
“worth the money”
“Good to size”
“so comfortable”
“Better than expected”
“Good Fun”
“Material comfortable”
“Only worn once so cant really comment on its longevity”
“Soft fabric”
“Washes well”
What buyers complain about
“is very short”
“Bad quality”
“not good material”
“the photo is very deceptive”
“Waste of money”
“they are terribly uncomfortable”
“already the different coloured sections are fraying”
“didnt wear the wig it was very thick”
“Very thin,”
“would like to get at least one wear out of it before it fell apart”
Top return reasons
Common abba fancy dress costume questions
- Is abba fancy dress costume profitable to sell on Amazon United Kingdom?
- The niche generates £252K/yr across 75 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the abba fancy dress costume niche?
- 42 brands and 84 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in abba fancy dress costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.7% — above our launch gate.
- When does demand for abba fancy dress costume peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the abba fancy dress costume niche?
- Listings span £6.98–£25.18; the average listing price is £15.63 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.
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