Abba Fancy Dress Costume

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.1%

Market size, estimated

£252Ka year

Peak month

October2.1× the quietest month

Top search term

abba outfits for women470K searches a year

Listings sell for £15.63 on average, from £6.98 to £25.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £15.63 that is £0 to £2K a year per listing.

Average price

£15.63inside the $15 to $100 sweet spot

Price range

£6.98–£25.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

6.7%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #843 within Fancy Dress. It carries 343 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

92%

Out of stock, average day

5.7%

Average rank

#843in Fancy Dress

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

343per listing

Listings tracked

75

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months