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80s Fancy Dress Men

Maybe

The average product has only 214 reviews. But buyers convert on only 1.1% of searches, so 80s Fancy Dress Men is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£73K/yr388K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
37%top-5 click share · 24 brands · 46 sellers

Flapen Score

80s Fancy Dress Men against its category

The dotted line is the Toys & Games average. Past it, 80s Fancy Dress Men is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80s Fancy Dress Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80s Fancy Dress Men 388K times last year and spent an estimated £73K. The top 5 brands take 59% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
1.1%
Market size, estimated
£73Ka year
Peak month
September1.6× the quietest month
Top search term
80s fancy dress men215K searches a year

02 · Price

A sale here is worth £17.29.

Listings sell for £17.29 on average, from £6.41 to £33.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.29 that is £0 to £2K a year per listing.

Average price
£17.29inside the $15 to $100 sweet spot
Price range
£6.41–£33.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #616 within Fancy Dress. It carries 214 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#616in Fancy Dress
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top 80s Fancy Dress Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

46

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

37%

Top 20: 79%

Open market

36%

  • Aomig22%
  • AYBUY15%
  • Xerteam10%
  • Fun Shack6%
  • hohololo6%
  • I LOVE FANCY DRESS5%

Demand

80s Fancy Dress Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top 80s Fancy Dress Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 80s fancy dress men215K/yr
  • mens 80s fancy dress47K/yr
  • 80s fancy dress for men23K/yr
  • 80 s fancy dress men23K/yr
  • mens 80s outfits14K/yr
  • mens fancy dress eighties15K/yr
  • 1980s fancy dress men14K/yr
  • 80s costume men11K/yr
  • 80s mens fancy dress10K/yr
  • 80s fancy dress mens12K/yr

Reviews and returns

What reviews say buyers love and hate about 80s Fancy Dress Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.35

Buy cheap, get cheap

T-shirt is very low quality

Poor quality

Advertised Vs Actual Product17%−0.24

Nothing like the picture

The sleeve isn't even as pictured

Very poor and looks nothing like its picture dont waste you money

Color11%−0.15

The colour is more of a bright gold/almost ginger not light blonde at all

Its an awful gold yellow colour

its very yellow or golden not like pic

Strength5%0.00

A bit flimsy

The inflatable radio is a little flimsy

Size-Overall5%+1.47

the big problem is that the sizing is way off

Short fit

they sent a small

Love

Quality-Overall26%+0.35

Good quality and arrived quickly

Looks Nice - All-In-One Kit - A Bit Expensive

Good quality

Size-Overall23%+1.47

Great fit

Size as described

True to size

Value For Money17%+1.64

Not too expensive either

Great value for money

Good value

Advertised Vs Actual Product8%−0.24

Did the job

Exactly as described

it definitely fulfilled the fun description

Comfort-Overall7%+0.73

Very comfortable

Comfortable shirt

comfy as well

Return

4.0% Return rate 79% Fixable by listing

Size-Overall62%▆██▆▅▇

the big problem is that the sizing is way off

Short fit

they sent a small

Quality-Overall13%█▄▃█▆▄

Buy cheap, get cheap

T-shirt is very low quality

Poor quality

Advertised Vs Actual Product6%▁▁▄██▆

Nothing like the picture

The sleeve isn't even as pictured

Very poor and looks nothing like its picture dont waste you money

Color6%▁▁▁▂█▇

The colour is more of a bright gold/almost ginger not light blonde at all

Its an awful gold yellow colour

its very yellow or golden not like pic

Wig/Artificial Hair Quality3%▁▁▁▅█▄

The hair itself is extremely cheap and synthetic and almost impossible to style without a shed load of hairspray

The light blonde wig arrived its a cross between orange and canary yellow

FAQ

Common 80s Fancy Dress Men questions

Answered from the same tracked data.