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80s Fancy Dress for Kids

Fail

Shoppers spend an estimated $2K a year here, so 80s Fancy Dress for Kids is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£2K/yr14K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
64%top-5 click share · 15 brands · 22 sellers

Flapen Score

80s Fancy Dress for Kids against its category

The dotted line is the Toys & Games average. Past it, 80s Fancy Dress for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80s Fancy Dress for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80s Fancy Dress for Kids 14K times last year and spent an estimated £2K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
1.7%
Market size, estimated
£2Ka year
Peak month
July2.7× the quietest month
Top search term
80s fancy dress for kids8K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £4.97 to £29.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £9.92 that is £0 to £992 a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£4.97–£29.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£992
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #364 within Fancy Dress. It carries 90 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#364in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
90per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top 80s Fancy Dress for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£240£480£720£960101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

24%

  • Glirop36%
  • Aopier15%
  • AYBUY8%
  • Ballery7%
  • BSBUY5%
  • BITOYO5%

Demand

80s Fancy Dress for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about 80s Fancy Dress for Kids

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
33%of negative reviews mention “Smell”
2.1%of orders come back
“also stunk a bit fishy so had to be soaked for a while to get rid of the smell apart from that overall not bad”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 80s Fancy Dress for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data