Skip to content

80s Fancy Dress for Kids

Fail

Shoppers spend only $2K a year here, so 80s Fancy Dress for Kids is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£2K/yr14K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
64%top-5 click share · 15 brands · 22 sellers

Flapen Score

80s Fancy Dress for Kids against its category

The dotted line is the Toys & Games average. Past it, 80s Fancy Dress for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80s Fancy Dress for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 80s Fancy Dress for Kids 14K times last year and spent an estimated £2K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
1.7%
Market size, estimated
£2Ka year
Peak month
July2.7× the quietest month
Top search term
80s fancy dress for kids8K searches a year

02 · Price

A sale here is worth £9.92.

Listings sell for £9.92 on average, from £4.97 to £29.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £9.92 that is £0 to £992 a year per listing.

Average price
£9.92under the $15 to $100 sweet spot
Price range
£4.97–£29.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£992
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #364 within Fancy Dress. It carries 90 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
19.0%
Average rank
#364in Fancy Dress
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
90per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top 80s Fancy Dress for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£240£480£720£960101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

  • Glirop36%
  • Aopier15%
  • AYBUY8%
  • Ballery7%
  • BSBUY5%
  • BITOYO5%

Demand

80s Fancy Dress for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about 80s Fancy Dress for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.39

also stunk a bit fishy so had to be soaked for a while to get rid of the smell apart from that overall not bad

it smells of fish

Size-Overall21%−0.14

Size smaller than expected

Fishnet gloves are a bit on the tight side

Quality-Overall13%+2.66

Quality not the best

Value For Money8%+1.59

Bit overpriced though considering you need to buy a separate top

Love

Value For Money39%+1.59

Great value

Good value

Lots of items,great value

Quality-Overall24%+2.66

Good quality

Good quality for the price

Great product

Size-Overall17%−0.14

fit well

Fits nearly perfect for my daughter

Size was great, fit perfectly

Material Quality3%+0.25

All good materials

Add-Ons/Attachments3%+0.25

plenty of accessories

Return

2.1% Return rate 75% Fixable by listing

Size-Overall66%▁█████

Size smaller than expected

Fishnet gloves are a bit on the tight side

Quality-Overall13%▁▁▃█▅▇

Quality not the best

Thin5%▁▁█▁▁▇
Color4%█▁▂▁▁▁
Advertised Vs Actual Product4%▁▁▆▁█▅

FAQ

Common 80s Fancy Dress for Kids questions

Answered from the same tracked data.