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500 Piece Jigsaw Puzzles for Adults

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -31.5% this quarter, so 500 Piece Jigsaw Puzzles for Adults is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£448K/yr893K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
23%top-5 click share · 20 brands · 102 sellers

Flapen Score

500 Piece Jigsaw Puzzles for Adults against its category

The dotted line is the Toys & Games average. Past it, 500 Piece Jigsaw Puzzles for Adults is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 500 Piece Jigsaw Puzzles for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 500 Piece Jigsaw Puzzles for Adults 893K times last year and spent an estimated £448K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 893K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
893K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
4.0%
Market size, estimated
£448Ka year
Peak month
December3.8× the quietest month
Top search term
500 piece jigsaw puzzles for adults325K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £3.74 to £24.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £12.55 that is £3K to £6K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£3.74–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #636 within Jigsaws & Puzzles. It carries 388 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
6.2%
Average rank
#636in Jigsaws & Puzzles
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
388per listing
Listings tracked
93

04 · Newcomers

Amazon counts 3 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top 500 Piece Jigsaw Puzzles for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

102

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

23%

Top 20: 58%

Open market

16%

  • Gibsons26%
  • Ravensburger22%
  • Besdretor13%
  • The House of Puzzles9%
  • HUADADA8%
  • Clementoni6%
  • Open — no brand owns it (14 brands, 16%)

Demand

500 Piece Jigsaw Puzzles for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 500 Piece Jigsaw Puzzles for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 500 piece jigsaw puzzles for adults325K/yr
  • 500 piece jigsaw puzzles102K/yr
  • jigsaw puzzles for adults 50066K/yr
  • 2000 piece jigsaw puzzles for adults78K/yr
  • jigsaws 500 pieces for adults50K/yr
  • 500 piece jigsaw36K/yr
  • jigsaw 500 pieces for adults33K/yr
  • jigsaw puzzle 500 piece28K/yr
  • 2000 piece jigsaw puzzle15K/yr
  • puzzle 500 pieces21K/yr

Reviews and returns

What reviews say buyers love and hate about 500 Piece Jigsaw Puzzles for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+1.28

Poor quality and colours not very vibrant

Not a good buy even though cheap

Not the best quality

Size-Overall10%−0.06

I would say it's not fit for purpose

The box is small

The pieces are quite small

Hard Feel6%+0.23

Hard

very hard one

this one was quite hard

Shape/Style6%−0.04

Found hard different shapes

The box is completely the wrong shape

The pieces were strangely shaped

Value For Money6%+0.79

Not all the prices in the box :/ Took me a couple of weeks doing a little at a time then

Disappointing given price

This is a ripoff price

Love

Quality-Overall27%+1.28

Good Quality

Lovely puzzle,nice quality

Good quality puzzle

Fun/Entertainment Experience17%+0.94

Fun for the entire family

Fun puzzle

Good fun

Value For Money12%+0.79

Good price

Reasonably priced

Excellent value

Color9%−0.01

lots of colours

the colours beautiful

bright colours

Size-Overall5%−0.06

The size is ideal

Enjoyed this small

Good sized pieces

Return

0.7% Return rate 63% Fixable by listing

Size-Overall53%█▇▇▇▃▆

I would say it's not fit for purpose

The box is small

The pieces are quite small

Defective Material/Parts19%▄▄▃▆▇█

Quality of pieces not brilliant

Pieces don't fit together properly

A PIECE IS MISSING

Quality-Overall8%▁█▄▂█▁

Poor quality and colours not very vibrant

Not a good buy even though cheap

Not the best quality

Gifting Purpose5%█▁▄▄▅▃

very disappointed bought this for a gift

Shape/Style5%▁██▁▁▁

Found hard different shapes

The box is completely the wrong shape

The pieces were strangely shaped

FAQ

Common 500 Piece Jigsaw Puzzles for Adults questions

Answered from the same tracked data.