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3d Puzzles

Fail

Demand is soft, at -33.4% this quarter, so 3d Puzzles is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£83K/yr180K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
29%top-5 click share · 23 brands · 127 sellers

Flapen Score

3d Puzzles against its category

The dotted line is the Toys & Games average. Past it, 3d Puzzles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3d Puzzles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 3d Puzzles 180K times last year and spent an estimated £83K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
3.8%
Market size, estimated
£83Ka year
Peak month
December8.7× the quietest month
Top search term
3d puzzle for kids28K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £4.09 to £24.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.15 that is £0 to £1K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£4.09–£24.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #305 within Jigsaws & Puzzles. It carries 1,909 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#305in Jigsaws & Puzzles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,909per listing
Listings tracked
61

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top 3d Puzzles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

127

Est. top-5 brand share

79%

Top 20: 99%

Est. top-5 click share

29%

Top 20: 70%

Open market

17%

  • Ravensburger55%
  • Meschett9%
  • CubicFun7%
  • lasuroa4%
  • CHARMIBLE4%
  • Sinbana4%
  • Open — no brand owns it (17 brands, 17%)

Demand

3d Puzzles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top 3d Puzzles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 3d puzzle for kids28K/yr
  • 3d jigsaw28K/yr
  • ravensburger 3d puzzle26K/yr
  • 3d puzzles for kids 8-1229K/yr
  • 3d jigsaw puzzle15K/yr
  • 3d jigsaw puzzles for kids17K/yr
  • 3d puzzles for kids10K/yr
  • 3d puzzle ravensburger10K/yr
  • 3d jigsaw puzzles6K/yr
  • 3d jigsaws for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about 3d Puzzles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Assembly/Installation”
0.8%of orders come back
“Tricky to build”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 3d Puzzles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data