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2x2 Rubix Cube

Fail

Prices span $3.55–$14.90, mostly outside the sweet spot, so 2x2 Rubix Cube is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£43K/yr60K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
73%top-5 click share · 7 brands · 23 sellers

Flapen Score

2x2 Rubix Cube against its category

The dotted line is the Toys & Games average. Past it, 2x2 Rubix Cube is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2x2 Rubix Cube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2x2 Rubix Cube 60K times last year and spent an estimated £43K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
8.9%
Market size, estimated
£43Ka year
Peak month
December2.3× the quietest month
Top search term
2x2 rubiks cube28K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £3.55 to £14.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.03 that is £2K to £4K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£3.55–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Jigsaws & Puzzles. It carries 4,134 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
3.9%
Average rank
#23in Jigsaws & Puzzles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,134per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 2x2 Rubix Cube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • ROXENDA64%
  • GAN11%
  • TOYESS8%
  • Maomaoyu6%
  • Spin Master4%
  • GAREGEAR4%
  • Open — no brand owns it (1 brand, 2%)

Demand

2x2 Rubix Cube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top 2x2 Rubix Cube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2x2 rubiks cube28K/yr
  • rubix cube 2x211K/yr
  • rubiks cube 2x212K/yr
  • 2 by 2 rubix cube6K/yr
  • 2x23K/yr

Reviews and returns

What reviews say buyers love and hate about 2x2 Rubix Cube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability43%−0.21

It broke within a month

It broke

Falls apart

Quality-Overall27%−0.06

Awful quality, broken very quickly

not very good the smaller cube is ok

Poor Quality

Value For Money10%+2.09

High price

Strength3%−0.01

Not robust

Defective Material/Parts3%−0.01

The centre pieces come out

Love

Quality-Overall26%−0.06

Excellent product just as described

Such good quality dumbbells for a small price

Good quality

Value For Money22%+2.09

Good value for money

Good product for the price

I think it is worth its price

Color10%+0.61

The colours are bright

Nice colour & good price

Brilliant, nice vibrant colours

Advertised Vs Actual Product9%+0.57

Excellent product just as described

Just the job

Comfort-Overall6%+0.40

Comfortable to hold

are comfortable to hold unlike some metal weights

Return

0.4% Return rate 13% Fixable by listing

Defective Material/Parts24%▁▂█▃▅▂

The centre pieces come out

Durability18%▁▄▁▁▆█

It broke within a month

It broke

Falls apart

Size-Overall12%█▁▄▄▂▃
Quality-Overall11%▁█▁▅█▃

Awful quality, broken very quickly

not very good the smaller cube is ok

Poor Quality

Functionality-Overall7%▁▅▃█▂▆

FAQ

Common 2x2 Rubix Cube questions

Answered from the same tracked data.