2x2 rubix cube
Skip itPrices mostly outside the sweet spot ($3.55–$14.90) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,133.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 60K searches
Price range
Bad£3.55–£14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 2x2 rubix cube is a £43K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
2x2 rubix cube market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 55 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
23
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- ROXENDA64%
- GAN11%
- TOYESS8%
- Maomaoyu6%
- Spin Master4%
- GAREGEAR4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -10.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top 2x2 rubix cube search terms
- 2x2 rubiks cube28K/yr
- rubix cube 2x211K/yr
- rubiks cube 2x212K/yr
- 2 by 2 rubix cube6K/yr
- 2x23K/yr
Top 2x2 rubix cube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROXENDA 2x2 Speed Cube - Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids Gift & Adult & Children(2x2x2 Cube)
ROXENDA£5.534.6★16,006 rev
ROXENDA Speed Cube Original Speed Cube Super-Durable Sticker with Vivid Colors (2x2x2)
ROXENDA£5.304.5★5,190 rev
TOYESS Speed Cube 2x2 Stickerless Smooth Magic Cube 2x2x2 Professional Puzzle Cube Brain Teasers Toys Stocking Filler for Kids & Adults
TOYESS£4.694.5★3,926 rev
GAN 251 V2 Speed Cube Mini Cube 2x2x2 Magic Sequential Puzzle Cube Brain Teaser Toy 51mm Toy for Beginners
GAN£14.564.4★535 rev
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
ROXENDA£7.374.6★5,250 rev
Newest
by launch date
GAREGEAR Speed Cube (2x2)
GAREGEAR£3.5535 rev
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Sticker)
ROXENDA£7.905,250 rev
Rubiks Spin Master The Cube 2X2 Mini The Original with 2 Layers of 4 Cubes Professional Puzzle in Color Combination Pocket Suitable for 8+ Children
Spin Master£11.97495 rev
GAN 251 V2 Speed Cube Mini Cube 2x2x2 Magic Sequential Puzzle Cube Brain Teaser Toy 51mm Toy for Beginners
GAN£14.56535 rev
ROXENDA Speed Cube Magic Puzzle Cube Super-durable Carbon Fiber Sticker with Vivid Colors for Kids (2x2x2)
ROXENDA£5.31284 rev
Trending
90-day click momentum
Athlyt Neoprene Dumbbell Set 2 x 2kg Orange
Athlyt£10.724.7★
Rubiks Spin Master The Cube 2X2 Mini The Original with 2 Layers of 4 Cubes Professional Puzzle in Color Combination Pocket Suitable for 8+ Children
Spin Master£11.974.6★
ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
ROXENDA£7.374.6★
ROXENDA 2x2 Speed Cube - Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids Gift & Adult & Children(2x2x2 Cube)
ROXENDA£5.534.6★
GAN 249 V2 Speed Cube 2x2 Magic Cube Profession 2 by 2 Stickerless Cube Fast Smooth Turning Honneycomb Design IPG Core Best Gift for Kids & Adults(49mm)
GAN£14.904.7★
What buyers say about 2x2 rubix cube
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product just as described”
“Good value for money”
“The colours are bright”
“Excellent product just as described”
“Comfortable to hold”
“Not too tricky, moves well”
“easy to grip”
“Fun”
“Smooth action and looks great”
“it is not too big”
What buyers complain about
“It broke within a month”
“Awful quality, broken very quickly”
“High price”
“Not robust”
“The centre pieces come out”
“Can be a choking hazard I wouldnt let a child under 10 have this”
“Although I wish that there were magnets”
Top return reasons
Common questions
- Is 2x2 rubix cube profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the 2x2 rubix cube niche?
- 7 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 2x2 rubix cube?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for 2x2 rubix cube peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the 2x2 rubix cube niche?
- Listings span £3.55–£14.90; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 4,134 reviews — the moat a new listing must climb.