2x2 Rubix Cube
FailPrices span $3.55–$14.90, mostly outside the sweet spot, so 2x2 Rubix Cube is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £43K/yr60K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 23 sellers
Flapen Score
2x2 Rubix Cube against its category
The dotted line is the Toys & Games average. Past it, 2x2 Rubix Cube is stronger. Inside it, weaker.
Market
The 2x2 Rubix Cube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2x2 Rubix Cube 60K times last year and spent an estimated £43K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £43Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- 2x2 rubiks cube28K searches a year
02 · Price
A sale here is worth £8.03.
Listings sell for £8.03 on average, from £3.55 to £14.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.03 that is £2K to £4K a year per listing.
- Average price
- £8.03under the $15 to $100 sweet spot
- Price range
- £3.55–£14.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Jigsaws & Puzzles. It carries 4,134 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 3.9%
- Average rank
- #23in Jigsaws & Puzzles
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,134per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 2x2 Rubix Cube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROXENDA 2x2 Speed Cube - Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids Gift & Adult & Children(2x2x2 Cube)
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 16,006
- Age
- 6y ago

ROXENDA Speed Cube Original Speed Cube Super-Durable Sticker with Vivid Colors (2x2x2)
- Price
- £5.30
- Rating
- 4.5/5
- Reviews
- 5,190
- Age
- 5y ago

TOYESS Speed Cube 2x2 Stickerless Smooth Magic Cube 2x2x2 Professional Puzzle Cube Brain Teasers Toys Stocking Filler for Kids & Adults
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 3,926
- Age
- 7y ago

GAN 251 V2 Speed Cube Mini Cube 2x2x2 Magic Sequential Puzzle Cube Brain Teaser Toy 51mm Toy for Beginners
- Price
- £14.56
- Rating
- 4.4/5
- Reviews
- 535
- Age
- 4y ago

ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
- Price
- £7.37
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 8y ago
Trending
90-day click momentum
Athlyt Neoprene Dumbbell Set 2 x 2kg Orange
- Price
- £10.72
- Rating
- 4.7/5
- Reviews
- 6,589
- Age
- 7y ago

Rubiks Spin Master The Cube 2X2 Mini The Original with 2 Layers of 4 Cubes Professional Puzzle in Color Combination Pocket Suitable for 8+ Children
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 4y ago

ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Stickerless)
- Price
- £7.37
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 8y ago

ROXENDA 2x2 Speed Cube - Fast Smooth Turning Solid Durable & Stickerless Frosted Best 3D Puzzle Magic Cube Toy - Turns Quicker than Original for kids Gift & Adult & Children(2x2x2 Cube)
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 16,006
- Age
- 6y ago

GAN 249 V2 Speed Cube 2x2 Magic Cube Profession 2 by 2 Stickerless Cube Fast Smooth Turning Honneycomb Design IPG Core Best Gift for Kids & Adults(49mm)
- Price
- £14.90
- Rating
- 4.7/5
- Reviews
- 1,159
- Age
- 6y ago
Newest
by launch date
GAREGEAR Speed Cube (2x2)
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 9mo ago

ROXENDA Speed Cube Set 2X2 3X3 Speed Cube Original Fast Cube with Instruction (Sticker)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 5,250
- Age
- 3y ago

Rubiks Spin Master The Cube 2X2 Mini The Original with 2 Layers of 4 Cubes Professional Puzzle in Color Combination Pocket Suitable for 8+ Children
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 4y ago

GAN 251 V2 Speed Cube Mini Cube 2x2x2 Magic Sequential Puzzle Cube Brain Teaser Toy 51mm Toy for Beginners
- Price
- £14.56
- Rating
- 4.4/5
- Reviews
- 535
- Age
- 4y ago

ROXENDA Speed Cube Magic Puzzle Cube Super-durable Carbon Fiber Sticker with Vivid Colors for Kids (2x2x2)
- Price
- £5.31
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
23
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- ROXENDA64%
- GAN11%
- TOYESS8%
- Maomaoyu6%
- Spin Master4%
- GAREGEAR4%
- Open — no brand owns it (1 brand, 2%)
Demand
2x2 Rubix Cube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top 2x2 Rubix Cube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2x2 rubiks cube28K/yr
- rubix cube 2x211K/yr
- rubiks cube 2x212K/yr
- 2 by 2 rubix cube6K/yr
- 2x23K/yr
Reviews and returns
What reviews say buyers love and hate about 2x2 Rubix Cube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It broke within a month
It broke
Falls apart
Awful quality, broken very quickly
not very good the smaller cube is ok
Poor Quality
High price
Not robust
The centre pieces come out
Love
Excellent product just as described
Such good quality dumbbells for a small price
Good quality
Good value for money
Good product for the price
I think it is worth its price
The colours are bright
Nice colour & good price
Brilliant, nice vibrant colours
Excellent product just as described
Just the job
Comfortable to hold
are comfortable to hold unlike some metal weights
Return
0.4% Return rate 13% Fixable by listing
The centre pieces come out
It broke within a month
It broke
Falls apart
Awful quality, broken very quickly
not very good the smaller cube is ok
Poor Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2x2 Rubix Cube questions
Answered from the same tracked data.









