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2000 Piece Jigsaw Puzzles

Fail

Shoppers spend only $20K a year here, so 2000 Piece Jigsaw Puzzles is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£20K/yr101K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
28%top-5 click share · 19 brands · 109 sellers

Flapen Score

2000 Piece Jigsaw Puzzles against its category

The dotted line is the Toys & Games average. Past it, 2000 Piece Jigsaw Puzzles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2000 Piece Jigsaw Puzzles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2000 Piece Jigsaw Puzzles 101K times last year and spent an estimated £20K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
1.3%
Market size, estimated
£20Ka year
Peak month
December3.8× the quietest month
Top search term
2000 piece jigsaw puzzles for adults78K searches a year

02 · Price

A sale here is worth £15.32.

Listings sell for £15.32 on average, from £6.80 to £24.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.32 that is £0 to £2K a year per listing.

Average price
£15.32inside the $15 to $100 sweet spot
Price range
£6.80–£24.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,574 within Jigsaws & Puzzles. It carries 402 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
97%
Out of stock, average day
6.1%
Average rank
#1,574in Jigsaws & Puzzles
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
402per listing
Listings tracked
76

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top 2000 Piece Jigsaw Puzzles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£408£817£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

109

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

17%

  • Clementoni28%
  • Ravensburger22%
  • Educa11%
  • Buffalo Games10%
  • Trefl6%
  • Cobble Hill5%
  • Open — no brand owns it (13 brands, 17%)

Demand

2000 Piece Jigsaw Puzzles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 2000 Piece Jigsaw Puzzles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2000 piece jigsaw puzzles for adults78K/yr
  • 1500 piece jigsaw puzzles12K/yr
  • 500 piece jigsaws11K/yr

Reviews and returns

What reviews say buyers love and hate about 2000 Piece Jigsaw Puzzles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

Dimensions dont fit 1000 jigsaw map

Very small pieces

the pieces though are far smaller than the normal ones were

Shape/Style15%0.00

You have to like irregular shapes which I do

The box is completely the wrong shape

Strange shaped pieces

Quality-Overall13%+1.76

Poor quality and colours not very vibrant

Not a good buy even though cheap

Poor quality

Value For Money8%+0.56

Not all the prices in the box :/ Took me a couple of weeks doing a little at a time then

Little pricey

This is a ripoff price

Thickness6%−0.05

Pieces are thin

Very thin pieces

Love

Quality-Overall35%+1.76

Good Quality

Good quality jigsaws

High quality puzzle

Fun/Entertainment Experience20%+1.13

I love these puzzles

Good fun

Fun puzzle

Value For Money13%+0.56

Worth the money

Excellent value

Good price

Color8%0.00

Interesting and colourful

Fantastic puzzle colours are amazing

Colours are bright and vibrant

Gifting Purpose4%−0.01

A much appreciated gift

Great birthday gift

Bought this as a present

Return

0.7% Return rate 50% Fixable by listing

Size-Overall35%▄▆█▃▂▅

Dimensions dont fit 1000 jigsaw map

Very small pieces

the pieces though are far smaller than the normal ones were

Defective Material/Parts18%▁▄▃█▅▆
Quality-Overall12%█▂▂▂▂▁

Poor quality and colours not very vibrant

Not a good buy even though cheap

Poor quality

Advertised Vs Actual Product10%▁▁██▅▄
Gifting Purpose8%▁▁▃▁▇█

Dissapointing as it was a gift

FAQ

Common 2000 Piece Jigsaw Puzzles questions

Answered from the same tracked data.