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200 Piece Jigsaw Puzzles for Children

Fail

Prices span $4.75–$12.69, mostly outside the sweet spot, so 200 Piece Jigsaw Puzzles for Children is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£47K/yr61K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
37%top-5 click share · 12 brands · 75 sellers

Flapen Score

200 Piece Jigsaw Puzzles for Children against its category

The dotted line is the Toys & Games average. Past it, 200 Piece Jigsaw Puzzles for Children is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 200 Piece Jigsaw Puzzles for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 200 Piece Jigsaw Puzzles for Children 61K times last year and spent an estimated £47K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
8.3%
Market size, estimated
£47Ka year
Peak month
December4.8× the quietest month
Top search term
200 piece jigsaw puzzles for children20K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £4.75 to £12.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.22 that is £0 to £922 a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£4.75–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£922
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #867 within Jigsaws & Puzzles. It carries 665 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#867in Jigsaws & Puzzles
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top 200 Piece Jigsaw Puzzles for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

75

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

4%

  • Ravensburger87%
  • Liscianigiochi4%
  • Gibsons2%
  • AivaToba2%
  • Clementoni1%
  • Skillmatics1%
  • Open — no brand owns it (6 brands, 4%)

Demand

200 Piece Jigsaw Puzzles for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top 200 Piece Jigsaw Puzzles for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 200 piece jigsaw puzzles for children20K/yr
  • 200 piece jigsaw puzzles for adults10K/yr
  • kids jigsaw puzzles age 8-119K/yr
  • 200 piece jigsaw5K/yr
  • puzzles for 8 year olds3K/yr
  • kids puzzles age 8-117K/yr
  • 200 piece jigsaw puzzles8K/yr

Reviews and returns

What reviews say buyers love and hate about 200 Piece Jigsaw Puzzles for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation9%−0.11

this was quite disappointing after spending the time to put the puzzle together

Size-Overall6%−0.02

The puzzle pieces themselves are just a little bit larger than a standard adult puzzle piece would be

The puzzle pieces were not as large as Id hoped

Advertised Vs Actual Product5%+0.22

The twist is – the box image is not what you get for the puzzle image

As this jigsaw is of what the characters are seeing there is no reference picture as such

The picture on the front of the box is not the picture of the jigsaw that you have to solve

Hard Feel5%+0.09

I'm 39 and I did find it a little on the hard side -

Natural Resource Wastage5%−0.03

Waste of resources

Love

Quality-Overall27%+2.67

a good quality puzzle

Good quality

The price point is fine for the quality offered

Fun/Entertainment Experience23%−0.04

Fun to make

It provided great entertainment

Enjoyed

Correct Contents10%

All pieces present

All the pieces were there

large pieces

Gifting Purpose8%0.00

Good for gifting

Suitable as a gift

birthday gift

Color6%+0.27

Bright colours

Colourful

beautiful colours

Return

0.8% Return rate 49% Fixable by listing

Size-Overall42%▅▇▆█▁▄

The puzzle pieces themselves are just a little bit larger than a standard adult puzzle piece would be

The puzzle pieces were not as large as Id hoped

Gifting Purpose19%▄▁▄▁█▂
Defective Material/Parts13%▇▂▁█▅▁
Quality-Overall7%▁█▆▁▁▁
Advertised Vs Actual Product7%▁▁▁▁▁█

The twist is – the box image is not what you get for the puzzle image

As this jigsaw is of what the characters are seeing there is no reference picture as such

The picture on the front of the box is not the picture of the jigsaw that you have to solve

FAQ

Common 200 Piece Jigsaw Puzzles for Children questions

Answered from the same tracked data.